I Do, I Do (TV series)

I Do, I Do (Korean: 아이두 아이두; RR: Aidu Aidu) is a 2012 South Korean romantic-comedy television series, starring Kim Sun-a, Lee Jang-woo, Park Gun-hyung and Im Soo-hyang. It is about a successful shoe designer in her late 30s whose career is sidetracked when she accidentally becomes pregnant.[1][2]

I Do, I Do
Promotional poster
Genre
Written byJo Jung-hwa
Directed byKang Dae-sun
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Production companyKim Jong-hak Production
Release
Original networkMBC TV
Original releaseMay 30 (2012-05-30) –
July 19, 2012 (2012-07-19)

The series aired on MBC from May 30 to July 19, 2012 on Wednesdays and Thursdays at 21:55 for 16 episodes.[3]

Plot

Hwang Ji-ahn is in her late thirties and works as a director of a shoe company. She likes being single and has no plans to get married. Meanwhile, Tae-kang only has a high school diploma but wants a career as a shoe designer. After a one-night stand, Tae-kang gets Ji-ahn pregnant and their lives become entangled. Fighting against rigid social mores, the two of them try to navigate a messy and challenging world. But these two people persevere despite the obstacles before them, searching for true happiness despite living in a society where morally acceptable behavior is in constant flux.[4]

Cast and characters

In her late thirties, she is a director at popular shoe company. To her the world is either black and white while grey areas are unacceptable. She is spunky, curt, authoritarian, hard-charging and susceptible to having hysterical fits when she is under stress. Since she was young, she had an unexplainable affection for shoes. Even when she would just throw on tracksuit pants and wear no makeup, she made sure she always wore the right shoes. Her love for shoes naturally led her to join a shoe company. Working harder and more passionately than anyone else, she was promoted to the position of director. But a one-night stand is about to throw a wrench in her immaculate and perfect life.

In his twenties, he vowed to become rich within ten years. But he only has a high school diploma, works as a seller of counterfeit luxury shoes, and constantly runs away from the police during crackdowns on illicit goods. But he believes that he has to maintain his cool style. And he invests a lot of time on networking to get a big break. By a stroke of luck, he is hired by a chaebol firm as a shoe designer. Compared to the other designers, he has no training, experience or family money. Work becomes a challenge. On top of this, he finds himself entangled with Ji-ahn who is an older woman with a bad temper...

He is a charming gynecologist and highly eligible bachelor. Everybody in his family are doctors and he was under pressure to go to medical school. Although he is in his late thirties, he leads the lifestyle of a typical 20-year-old hipster. So hardly anyone perceives him as a married man who has settled down with a family. He wants to keep dating girls without settling down with one woman. So he has chosen to live as a bachelor. But then he meets Ji-ahn on an arranged date and becomes interested in her when she makes up a story about how she has early menopause to turn him off.

Youngest daughter of the chairman of Hanyoung Apparel. She graduated with top honors from the S-Mode Institute and currently holds the title of vice president at her father's company. She has pretty looks, a stellar academic background, and a wealthy dad. In effect, she has it all. But she was the daughter of her father's mistress so she had to live in the shadows while growing up. Deep inside, she has a vulnerable heart but on the surface, she is blunt, cold, feisty and unfazed by anything. Nobody dares to anger her. With her father's support, she is on course to succeed him as his successor but she finds herself competing with her rival, Ji-ahn. So she plans on getting rid of her at the company.

Production

Ji-ahn's extravagant walk-in shoe closet was custom-made for the drama, with the shoes inside plus those located in the character's company and office amounting to a total of 500 pairs of footwear worth ₩120 million.[9]

Ji-ahn's chic fashion style has also become trend-setting, increasing the demand for the brands the character uses in the drama, as well as her bob hairstyle.[10] According to wardrobe stylist Kim Young-joo, some of the credit belongs to actress Kim Sun-a, who gave her input during their fashion concept meetings.[11]

At the 18th Shanghai Television Festival in June 2012, the broadcast rights of the show were sold to Japan and Taiwan.[12]

Reception

The drama received lower-than-expected ratings with an average of 8.2 percent, according to data compiled by TNmS (Total National Multimedia Statistics); it remained at the bottom of the Wednesday and Thursday primetime ratings chart throughout the whole 16 episodes.[13]

Ratings

In the table below, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

Episode # Original broadcast date Average audience share
TNmS Ratings[14] AGB Nielsen[15]
Nationwide Seoul National Capital Area Nationwide Seoul National Capital Area
1 May 30, 2012 8.2% 9.5% 10.5% 12.4%
2 May 31, 2012 8.0% 9.6% 9.8% 12.0%
3 June 6, 2012 9.2% 10.7% 9.8% 10.3%
4 June 7, 2012 8.1% 9.5% 9.0% 10.3%
5 June 13, 2012 10.0% 12.1% 10.0% 12.0%
6 June 14, 2012 9.0% 11.3% 9.2% 10.6%
7 June 20, 2012 8.2% 9.4% 9.6% 10.4%
8 June 21, 2012 8.6% 10.2% 8.9% 10.6%
9 June 27, 2012 8.2% 11.1% 9.2% 10.4%
10 June 28, 2012 7.8% 9.3% 9.3% 10.5%
11 July 4, 2012 8.1% 10.1% 8.7% 9.8%
12 July 5, 2012 8.5% 10.4% 9.1% 10.5%
13 July 11, 2012 9.3% 11.3% 9.7% 11.0%
14 July 12, 2012 9.2% 11.0% 8.9% 9.5%
15 July 18, 2012 8.3% 10.6% 9.0% 9.9%
16 July 19, 2012 8.1% 9.9% 9.1% 10.0%
Average8.5%10.4%9.3%10.6%

Soundtrack
  1. 꽃보다 그녀 (That Girl Over Flowers) - Yesung (Super Junior)[16]
  2. I DO - Park Ji-yoon[17]
  3. 러닝맨 (remastered) (Running Man) - Lee Won-suk (Daybreak)
  4. 나였으면 (If It Were Me) - Alex Chu[18]
  5. 처음처럼 (Like the First Time) - Kim Tae-hyeong (EDEN)
  6. 아이두 아이두
  7. Victory Jian
  8. Lucky seven
  9. Ha, Hai, Yeh!
  10. 여자, 지안
  11. Sweet and warm
  12. Love on high heels
  13. 캥거루의 사랑
  14. marcato time
  15. A pretty girl
  16. No sense
  17. Sketch on an easel
  18. 데칼코마니
  19. Gloomy day
  20. 여자로 산다는 건
  21. tone on tone
  22. Let me know the secret take1
  23. Whimsy
  24. something sweet
  25. Gag duo
  26. A clumsy day
  27. Let me know the secret take2
  28. 데칼코마니 러브

References
  1. Hong, Lucia (April 13, 2012). "MBC's new TV series cast holds 1st script reading". 10Asia. Retrieved November 18, 2012.
  2. Oh, Jean (May 25, 2012). "Kim, well-shod, chic and ready for her close-up". The Korea Herald. Retrieved November 18, 2012.
  3. Hong, Lucia (May 17, 2012). "Kim Suna, Lee Jang-woo's I Do I Do to air later this month". 10Asia. Retrieved June 15, 2013.
  4. "I Do, I Do". MBC Global Media. Retrieved June 28, 2012.
  5. Choi, Eun-hwa (May 24, 2012). "Kim Sun Ah Took It Off for Her Bed Scene in I Do I Do". enewsWorld. CJ E&M. Archived from the original on May 29, 2012. Retrieved November 18, 2012.
  6. Choi, Eun-hwa (May 19, 2012). "Lee Jang Woo to Transform Into Romantic Jobless Boy". enewsWorld. CJ E&M. Archived from the original on January 28, 2013. Retrieved November 18, 2012.
  7. Choi, Eun-hwa (May 25, 2012). "Lee Jang Woo Reveals I Do I Do's Secret Weapon". enewsWorld. CJ E&M. Archived from the original on January 29, 2013. Retrieved November 18, 2012.
  8. "From Ob-gyn to transgender rock singer". Korea JoongAng Daily. August 8, 2012. Archived from the original on March 30, 2013. Retrieved November 18, 2012.{{cite web}}: CS1 maint: unfit URL (link)
  9. Ho, Stewart (May 29, 2012). "I Do I Do Spent 120 Million Won on 500 Pairs of Shoes". enewsWorld. CJ E&M. Archived from the original on January 29, 2013. Retrieved November 18, 2012.
  10. Jeon, Su-mi (June 29, 2012). "Kim Sun Ah Crowned Summer Fashion Queen through I Do I Do". enewsWorld. CJ E&M. Archived from the original on January 29, 2013. Retrieved November 18, 2012.
  11. Ho, Stewart (June 21, 2012). "Kim Sun Ah's Trendsetting Fashion Lauded on I Do I Do". enewsWorld. CJ E&M. Archived from the original on January 29, 2013. Retrieved November 18, 2012.
  12. Sunwoo, Carla (June 16, 2012). "Korean dramas exported across Asia". Korea JoongAng Daily. Archived from the original on February 16, 2013. Retrieved February 3, 2013.{{cite news}}: CS1 maint: unfit URL (link)
  13. Suk, Monica (July 20, 2012). "I Do I Do ends with lower-than-expected numbers". 10Asia. Retrieved November 18, 2012.
  14. "TNMS Daily Ratings: this links to current day-select the date from drop down menu". TNMS Ratings (in Korean). Archived from the original on November 28, 2013. Retrieved May 30, 2012.
  15. "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Archived from the original on December 26, 2013. Retrieved May 30, 2012.
  16. Ho, Stewart (May 30, 2012). "Super Junior's Yesung to Sing for I Do I Do OST". enewsWorld. CJ E&M. Archived from the original on July 8, 2012. Retrieved November 18, 2012.
  17. Ho, Stewart (June 1, 2012). "Park Ji Yoon to Sing for Kim Sun Ah's Character's Theme Track I Do I Do OST". enewsWorld. CJ E&M. Archived from the original on January 29, 2013. Retrieved November 18, 2012.
  18. Ho, Stewart (June 20, 2012). "Alex Lends His Smooth Vocals to I Do I Do OST". enewsWorld. CJ E&M. Archived from the original on January 29, 2013. Retrieved November 18, 2012.

Awards and nominations
Year Award Category Recipient Result
2012
31st MBC Drama Awards
 Best New Actor Lee Jang-woo Won
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