Hook 'Em

Hook 'Em is the costumed mascot of The University of Texas at Austin's athletics teams.[2][3] Hook 'Em can be seen on the sidelines of Darrell K Royal–Texas Memorial Stadium during football games, and also at the Moody Center during basketball games. He can also be requested to appear at an event through the Texas Athletics website.[4]

Hook 'Em
Hook 'Em in front of the Tower
University	The University of Texas at Austin
Conference	Big 12
Description	Anthropomorphic longhorn
Origin of name	Hook 'em Horns hand gesture
First seen	1977[1]
Related mascot(s)	Bevo

History

As the 1976 football season came to a close, university officials decided that the school needed a costumed mascot as this was easier to transport to events than a live longhorn.

Hook 'Em made his first appearance on November 29, 1977 when the men's basketball team hosted their rival University of Oklahoma at the Frank Erwin Center. The Longhorns beat the Sooners in that game and ended the season winning the NIT championship.

Hook 'Em has been an important part of game day ever since. Hook 'Em attends more than 250 University of Texas at Austin events at home and across the country each season.[5] In 2014 the Hook 'Em costume was updated to include lighter horns, more defined muscles, and custom made football, basketball, and baseball uniforms.

Notable appearances

Hook 'Em attends nearly all Texas Longhorns games in all sports.[6] In 2015 he appeared at the Texas men's basketball opener against the University of Washington in Shanghai, China. In 2016, he attended the East Lake Cup in Atlanta in support of Texas men's golf.

Hook 'Em is also a friend to San Antonio Spurs mascot, the Coyote, and appeared alongside him during the Spurs' University of Texas Spirit Night.

Hook 'Em has also appeared at many non-school affiliated events. Hook 'Em attended the Austin City Limits music festival in 2014 to perform with musician Trombone Shorty, and in 2016 to perform with electronic music group Major Lazer. Hook 'Em also attended the 2015 Country Music Awards. He was featured in Brad Paisley's music video for “Country Nation”.[5]

National competitions

Mascot National Championship

In 2016 Hook 'Em placed 4th in his first UCA Mascot National Championship, beating out his rival, Boomer, the mascot for the University of Oklahoma. Boomer placed 7th.[7]

Steamboat Mascot Stampede

Hook 'Em has been invited to compete in Steamboat Mascot Stampede every year since 2015.[8] The competition is sponsored by former Phillie Phanatic David Raymond. Competing mascots come from various conferences around the nation, including the Big 12 Conference, Southeastern Conference, Big Ten Conference, Pac-12 Conference, and several other smaller schools.

Gallery

Hook 'Em before the 2014 costume change
Hook 'Em with country music star Brad Paisley

References

Trotter, Jim (June 3, 1979). "First Hook 'Em hangs up horns". Austin American-Statesman. pp. D1 – via Newspapers.com.
Texas Longhorns History
Gray, Corey (October 7, 2019). "Inside Look at Being Texas' Hook 'Em Mascot" (Video). Alcalde Docs. Texas Exes – via YouTube.
"Texas Longhorns Athletics - Texas Spirit Program Appearance Requests". www.texassports.com. Retrieved 2017-03-29.
Finan, Kristin (October 29, 2017). "Big horns to fill: Texas' Hook 'Em mascot brings fun, spirit and stellar dance moves". Austin American-Statesman. pp. D1, D8 – via Newspapers.com.
"2018 Hook 'Em mascot tryouts". University of Texas Athletics. Retrieved 2023-01-24.
"The Official Site - Varsity.com - We Are Cheerleading". www.varsity.com. Retrieved 2017-01-27.
"Mascot Stampede". www.steamboat.com. Retrieved 2017-02-07.

Mascots of the Big 12 Conference

Current mascots

Bruiser and Marigold (Baylor)
Cosmo the Cougar (BYU)
The Bearcat (Cincinnati)
Shasta (Houston)
Cy the Cardinal (Iowa State)
Big Jay / Baby Jay (Kansas)
Willie the Wildcat (Kansas State)
Sooner Schooner / Boomer and Sooner (Oklahoma)
Pistol Pete / Bullet (Oklahoma State)
Bevo / Hook 'em (Texas)
Super Frog (TCU)
The Masked Rider / Raider Red (Texas Tech)
Knightro (UCF)
Mountaineer (West Virginia)

Texas Longhorns football
Venues	Clark Field (1896–1924) Darrell K Royal–Texas Memorial Stadium (1924–present)
Bowls & rivalries	Bowl games Arkansas Nebraska Oklahoma (Red River Showdown) Rice TCU Texas A&M (Lone Star Showdown) Texas Tech
Culture & lore	History Brown years Bevo Hook 'em "Texas Fight" Hex Rally 1969 "Game of the Century" Longhorn Band The University of Texas National Championship 2005 2005 Ohio State game 2007 player suspensions 2008 Texas Tech game 2008 Big 12 South 3-way tie controversy 1 Second Left My All American
People	Head coaches Starting quarterbacks All-Americans Statistical leaders NFL draftees
Seasons	1893 1894 1895 1896 1897 1898 1899 1900 1901 1902 1903 1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914 1915 1916 1917 1918 1919 1920 1921 1922 1923 1924 1925 1926 1927 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
National championship seasons in bold

Texas Longhorns men's basketball
Venues	Clark Field (1905–1917) Men's Gym (1917–1928) Gregory Gymnasium (1930–1977) Frank Erwin Center (1977–2022) Moody Center (2022–present)
Rivalries	Texas A&M
Culture and lore	Bevo Hook 'em "Texas Fight"
People	Head coaches NBA draftees NBA players Statistical leaders
Seasons	1905–06 1906–07 1907–08 1908–09 1909–10 1910–11 1911–12 1912–13 1913–14 1914–15 1915–16 1916–17 1917–18 1918–19 1919–20 1920–21 1921–22 1922–23 1923–24 1924–25 1925–26 1926–27 1927–28 1928–29 1929–30 1930–31 1931–32 1932–33 1933–34 1934–35 1935–36 1936–37 1937–38 1938–39 1939–40 1940–41 1941–42 1942–43 1943–44 1944–45 1945–46 1946–47 1947–48 1948–49 1949–50 1950–51 1951–52 1952–53 1953–54 1954–55 1955–56 1956–57 1957–58 1958–59 1959–60 1960–61 1961–62 1962–63 1963–64 1964–65 1965–66 1966–67 1967–68 1968–69 1969–70 1970–71 1971–72 1972–73 1973–74 1974–75 1975–76 1976–77 1977–78 1978–79 1979–80 1980–81 1981–82 1982–83 1983–84 1984–85 1985–86 1986–87 1987–88 1988–89 1989–90 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1998–99 1999–2000 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15 2015–16 2016–17 2017–18 2018–19 2019–20 2020–21 2021–22 2022–23 2023–24
Premo-Porretta national championship in bold; NCAA Final Four appearances in italics

Texas Longhorns women's basketball
Venues	Gregory Gymnasium (1974–1977) Frank Erwin Center (1977–2022) Moody Center (2022–present)
Rivalries	Texas A&M
People	WNBA draftees Head Coaches
Culture and lore	Bevo Hook 'em "Texas Fight"
Seasons	1974–75 1975–76 1976–77 1977–78 1978–79 1979–80 1980–81 1981–82 1982–83 1983–84 1984–85 1985–86 1986–87 1987–88 1988–89 1989–90 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1998–99 1999–2000 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15 2015–16 2016–17 2017–18 2018–19 2019–20 2020–21 2021–22 2022–23 2023–24
NCAA national championships in bold; NCAA Final Four appearances in italics

The University of Texas at Austin
Academics	School of Architecture Cockrell School of Engineering Dell Medical School College of Education Moody College of Communication (Department of Radio–Television–Film) College of Fine Arts (Sarah and Ernest Butler School of Music) College of Liberal Arts Graduate School Hicks School of Social Work Jackson School of Geosciences School of Law Lyndon B. Johnson School of Public Affairs McCombs School of Business College of Natural Sciences School of Information Oden Institute for Computational Engineering and Sciences
Research	Américo Paredes Center for Cultural Studies Benson Latin American Collection Center for Community College Student Engagement Center for Complex Quantum Systems Dolph Briscoe Center for American History Harry Ransom Humanities Research Center Perry–Castañeda Library RGK Center for Philanthropy and Community Service Robert S. Strauss Center for International Security and Law Texas Advanced Computing Center The William P. Clements Jr. Center for National Security ArchNet
Athletics	Football Baseball Basketball (Men's, Women's) Swimming & Diving Volleyball Softball Women's Soccer Tennis (Men's, Women's) Track & Field (Men's, Women's) Cross Country (Men's, Women's) Golf (Men's, Women's) Women's Rowing Club Sports (Sailing, Rugby) Darrell K Royal–Texas Memorial Stadium Erwin Special Events Center Denton A. Cooley Pavilion Moody Center UFCU Disch–Falk Field Myers Stadium McCombs Field Gregory Gymnasium Jamail Texas Swimming Center Lone Star Showdown
Campus	List of buildings Battle Hall Batts Hall Blanton Museum of Art (Austin by Ellsworth Kelly) Burdine Hall Calhoun Hall Cactus Cafe Flawn Academic Center Garrison Hall Goldsmith Hall Heman Sweatt Campus J. Frank Dobie House Pickle Research Campus J.T. Patterson Labs Building Jackson Geological Sciences Building Jester Center Littlefield Fountain Lady Bird Johnson Wildflower Center Landmarks (public art collection) Los Angeles Center Lyndon Baines Johnson Library and Museum Main Building (The Tower) McDonald Observatory Moody Pedestrian Bridge Music Building and Recital Hall Painter Hall Performing Arts Center Perry–Castañeda Library Physics, Math, and Astronomy Building School of Social Work Building Statue of Barbara Jordan Sutton Hall Texas Memorial Museum Union Building University Teaching Center Waggener Hall Walter Webb Hall Welch Hall
History	History of the University Stephen F. Austin Constitution of 1876 Fisher v. University of Texas (2013) Fisher v. University of Texas (2016) Hopwood v. Texas Sweatt v. Painter Tower shooting Admissions controversy
People	Alumni Faculty Presidents Texas Exes Friar Society Tejas Club
Traditions	Bevo The Eyes of Texas Texas Fight Hex Rally Hook 'em Horns Hook 'Em (mascot) The Showband of the Southwest Texas Cowboys (Smokey the Cannon) Texas Silver Spurs World's Largest Texas Flag
Student life	The Drag Fraternities and sororities Solar Vehicles Team
Media	KUT KUTX Longhorn IMG Sports Network Longhorn Network StarDate Texas Student Media (The Daily Texan, KVRX-FM, Texas Student Television, Texas Travesty)

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