Hemsby

In late February 2023, the beaches experienced another bout of severe erosion. Access has become so limited that as of 27 February, the lifeboat cannot launch. The beaches were one of the major tourist draws in the village, with miles of sandy coastline. Large sand dunes form a natural barrier between the beach and the village behind it. One of the more unusual features of the beach is a scattering of anti-tank blocks across the beach, and a concrete bunker, left over from the World War II coastline defences. These were cast by the Royal Engineers as tank defences, the platoon sergeant was Owen (Tom) Hanbury who settled in Hemsby. Erosion is a major problem in the surrounding villages of Winterton-on-Sea and Caister where sandy cliffs are being destroyed by the forces of the sea. Hemsby's dunes are also being eroded; previously the wide beach had made the effect less noticeable, but the rate of erosion has increased significantly in the past two years, threatening homes, the local lifeboat station and the village's tourist industry. In 2013 a campaign was started to save Hemsby Beach: 'DIY' sea defences are being built to try to stem the erosion.

Hemsby is split into two parts: Hemsby Village and Hemsby Beach. Hemsby Village is mainly the residential area, about a mile inland. Kingsway is an area of the village which includes a Co-op shop, hairdressers and a Chinese restaurant. This is also the main location for buses into Great Yarmouth and Martham. St Mary the Virgin Church was built in the 12th century and is a landmark in the village.[5] The Scroby Sands wind farm was built in 2003 and is clearly visible from the village and the beach. The Blood Hill wind farm is also near the village in Winterton.[6] The Met Office operated the Hemsby meteorological station (WMO ID: 03496) from 1948 to 2001. The site hosted a suite of surface and upper observations (including radiosonde), and an Upper Air Training School during this period.

The tourist-based part of the village lies along Beach Road and is commonly known as Hemsby Beach. It features funfairs, crazy golf courses and children's rides. The beach end of the road has cafes, shops and amusement arcades, while at the upper end are houses and accommodation parks, consisting mainly of chalets and caravans.

Herbert Potter purchased land in Hemsby; this was the original site of the first permanent and mixed-use holiday camp in the United Kingdom, Potters Resort. The holiday camp opened in 1920 with wooden huts as standard. The camp was moved down the coast to Hopton-on-Sea in 1924, and the original site was sold.

The largest of the accommodation parks was a branch of Pontins, but this closed in 2009.[7]

For many years, there were two holiday camps, Seacroft holiday camp on the north side of Beach Road and Maddisons Camp on the south side of Beach Road. There was friendly rivalry and football matches held and overall brought prosperity to the village. Both were bought by Fred Pontin.

The original 9 acre holiday camp was opened in 1920 by Harry Maddison, and run by his family until 1971. Pontins replaced the wooden chalets with new apartment-style pre-cast concrete accommodation blocks. At its peak, the camp of 22 acres had four single-storey chalet blocks and 44 two-storey chalet blocks, providing 512 individual chalets in three grades that could accommodate up to 2,440 holidaymakers and 50 onsite staff beds. The 50 onsite buildings provided: reception and information centre; amusement arcade; fast food outlet; a play area; an entertainment hall seating 1,700; smaller hall accommodating 800 and a shop; an indoor swimming pool; a pub; and snooker rooms. Outside facilities included tennis courts, an adventure playground and go-karting track. In January 2009, following five years of declining bookings and after a review from Pontins' new owners Ocean Parks, Pontins gave staff 48 hours notice of closure of the site. Sold together with the Blackpool camp to developer Northern Trust, it has been subject to multiple development proposals in the period since, none of which have progressed to planning.[8]

Seven cliff-top homes were destroyed when cliffs collapsed in a storm surge caused by Cyclone Bodil.[4]

Following Pontins' closure in 2009, Hemsby's traders started a fight-back to prosperity by engaging brand expert Simon Middleton, known as "the Brand Strategy Guru", to re-invigorate the resort's image. Focusing on the village's Viking origins, Middleton proposed a new strapline for the resort, "1200 years of seaside fun", with an accompanying logo showing a laughing Viking brandishing a bucket and spade.[9] The Viking theme was continued with the announcement of Norfolk's first Viking Festival held in June. The festival included a Viking encampment and re-enactments of battles, as well as a Scandinavian market and music. Benny Andersson, formerly of ABBA, was invited to perform at the festival, and to judge an ABBA tribute band competition.

Hemsby received further attention from the media and from politicians when plans were announced for an "Eden of the East" project involving an eco-tourism park based on the old Pontins' site.[10] The project, designed to be environmentally friendly, will provide revolutionary 'open air' camping all-year-round inside giant geodesic domes.

Hemsby is home to the Hemsby Inshore Rescue Service (better known as Hemsby Lifeboat), an independent and voluntary lifeboat service that operates within the nearby coastal areas and the broads. The institution is independent of the RNLI, relying entirely upon public donations in order to operate. Each year two fund-raising days are held, Hemsby Lifeboat Day and Hemsby Herring Festival, they are held on the beach, with a variety of stalls and booths to attract visitors. Save Hemsby Coastline is a registered charity, its sole purpose to raise awareness of the coastal erosion issues, and to gain protection for Hemsby Beach in the form of a rock berm. This is to be 1500 km, and planning permission has been granted, now we need the funds to secure Hemsby's future.

Church of St Mary the Virgin, Hemsby

The Grade II listed church of St Mary the Virgin dates from the early 14th century. The (Primitive) Methodist Church is located at 6 Waters Lane. Built in 1879 with a regular Sunday service at 1100 The Congregationalist Church was founded in 1862 and located on Yarmouth Rd was quietly sold off but the graveyard is still accessible to the public.

Hemsby's only school is Hemsby Primary School, a mixed-sex school for pupils aged 4 to 12. The school buildings date back to 1904. Due to the nature of Hemsby and the seasonal work that is offered, the turnover of pupils from the school is relatively high, as families move into or out of the area.