Globoplay

Globoplay is a Brazilian subscription video on-demand over-the-top[1] streaming[2] service owned by Grupo Globo. The service primarily distributes films and television series produced by Estúdios Globo with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services. It was created on October 26, 2015, and launched in Brazil on November 3 of the same year.[3] In 2020, it reached the milestone of 20 million registered users and became the most used national streaming service in Brazil.[4]

Globoplay
Logo since 2020
Type of site
Video on demand, OTT, live streaming
Available inPortuguese
Predecessor(s)Globo.com Vídeo (2000-2001)
Globo Media Center (2001-2006)
Globo Vídeos (2006-2012)
Globo.tv (2012-2015)
Headquarters
Rio de Janeiro
,
Brazil
Country of originBrazil
Area servedAustralia, Brazil, Canada, France, Germany, Italy, Japan, Portugal, Spain, Switzerland, United Kingdom, United States
OwnerGrupo Globo
Founder(s)José Roberto Marinho
CEOErick Bretas
Industry
Products
Services
  • Television production
  • Television distribution
URLgloboplay.globo.com
RegistrationLimited free access, Monthly subscription required to access exclusive content
LaunchedNovember 3, 2015 (2015-11-03)
Current statusActive

In September 2021, it was announced that Globoplay would be released in Canada and in more than 20 European countries, such as Italy, France, Switzerland, Germany, Spain, Portugal and United Kingdom starting October 14, 2021.[5][6]

Programming
Main article: List of Globoplay original programming

Globoplay offers video streaming or on-demand content of programs from Globo's archived library as well as original programs and exclusive international programs. Live broadcasting of Globo and some of its affiliates is also available, albeit users have to configure their accounts so the location is inside of the allowed broadcasting area, composed of 115 affiliates operating inside 26 Brazilian states. If someone has their account configured to have a location outside of those affiliates, or if it lives outside Brazil and straight doesn't have configured a specific location, the live broadcasting feature automatically becomes unavailable.

Original programming

The service has already announced that it intends to invest in projects focused solely on the digital platform, with exclusive content. The first sample was the release of a special of the telenovela Totalmente Demais in 2015 and a spin-off of it in 2016.[7]

Since 2017, to promote the reality television show Big Brother Brasil, Globoplay streams—in conjunction with the website GShow—the program #RedeBBB and the following year, after the ending of the 18th season, the special BBB18: Fogo no Parquinho.

In August 2018, it was announced that Globoplay would distribute original content series commissioned by TV Globo exclusively for the service.[8] The first slate of series released that year under the "Globoplay Originals" banner included Além da Ilha, Assédio and Ilha de Ferro.[9][10]

In August 2020, Globo made Premiere available through an exclusive deal (no cable TV needed). In September, announced that all Globosat (now, Canais Globo) channels would become available on the platform even for those without a cable TV deal. The exclusive package guarantees access to all Globoplay and Canais Globo content with the option the buy add-ons like Premiere, Combate and Telecine.

In November, closed an exclusive deal with The Walt Disney Company, creating an exclusive deal with Disney+. The package guarantees access to all Globoplay and Disney+ content.[11]

Exclusive television distribution

Globoplay has bought exclusive and non-exclusive distribution rights to stream international shows in Brazil.[12] The ABC medical drama television series The Good Doctor was released on August 22, 2018, as the first international exclusive show of the service.[13]

Classic programming from TV Globo

Telenovelas broadcast by TV Globo after 2009 were already available on the service, including those rerunned in the Vale a Pena Ver de Novo programming block. In May 2020, Globoplay launched a project to rescue classic programming from TV Globo's library, with the inclusion of soap operas, miniseries and seasons of Malhação prior to 2010. Since then, every two weeks, a new title has been released for streaming.[14]

Channels

The platform makes its Canais Globo portfolio available, with simultaneous transmission—OTT—and on demand, integrating the former Canais Globosat platform, today Canais Globo. In 2022, it culminated in the integration of Linear Channels and on-demand content from the Rede Telecine, and Telecine's own streaming was deactivated, in the same year the partnership between Lionsgate Entertainment was announced, providing a quality experience and with more than 1,200 titles.

Available channels are: TV Globo, Multishow, GloboNews, SporTV, SporTV2, SporTV3, SporTV4, GNT, Viva, Gloob, Gloobinho, Megapix, Universal+, Canal Brasil, Canal Off, Bis, Modo Viagem, Canal Futura, CBN National, CBN SP, CBN RJ, Telecine, Premiere and Combate.

International expansion

Abroad, only Globoplay is available for contracting. Globoplay + live channels is available for contracting and consumption only in Brazil.[15] Despite this, for the international market, the contents and live feeds of the channels Globo Internacional, Multishow, GloboNews, GNT, Viva, SporTV and Premiere are available.[16]

With the launch of Globoplay in Europe, the Globo Internacional satellite/cable feed was discontinued in the continent, except in Portugal where Globo maintains three channels on the air: Globo Portugal, PFC and Globo Now, a repeater of the signal from GloboNews.[17] Programs that are being shown on Portuguese SIC channel will not enter the platform's catalog.[18]

Launch date Country/Territory
November 3, 2015[19] Brazil
January 19, 2020[20] United States
October 23, 2021[21] Austria
Belgium
Canada
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Luxembourg
Norway
Netherlands
Portugal
Spain
Sweden
Switzerland
United Kingdom
February 6, 2022 Japan
February 25, 2022 Australia

References
  1. "Para novo canal, Globo evita sigla OTT (Over the Top), no Rio conhecida como 'Onde Tem Tiroteio'". December 11, 2017.
  2. "Roku".
  3. "Globo Play é lançado; conheça nova plataforma digital de vídeos da Globo". G1 (in Portuguese). October 26, 2015.
  4. "Globoplay já tem 20 milhões de usuários e é líder nacional de streaming". Canaltech (in Brazilian Portuguese). October 8, 2020. Retrieved December 29, 2020.
  5. "De olho em 1 milhão de brasileiros, Globoplay expande para Europa e Canadá". Notícias da TV (in Portuguese). September 23, 2021.
  6. "Globo lança Globoplay no Canadá e Europa para concorrer com a Netflix". TV Pop (in Portuguese). September 24, 2021.
  7. "Globo "antecipa estreia" e exibe capítulo zero de "Totalmente Demais"". Universo Online (in Portuguese). November 11, 2015.
  8. Escudeiro, Leo (August 1, 2018). "Globoplay terá mudanças para concorrer com a Netflix, com conteúdo próprio e séries gringas". Gizmodo (in Portuguese).
  9. Hopewell, John (January 22, 2019). "NATPE: 5 Takes on Brazil's Globo and Its 2019 Lineup". Variety.
  10. "Brasil tem recorde de séries originais nos maiores serviços de streaming em 2018". Istoé (in Portuguese). October 25, 2018.
  11. "Globoplay anuncia parceria com Disney". G1 (in Portuguese). November 7, 2020.
  12. Sacchitiello, Bárbara (September 19, 2018). "Globoplay planeja estrear 100 novos títulos até o fim do ano". Meio & Mensagem (in Portuguese).
  13. "'The Good Doctor', sucesso do criador de 'House', vai estrear no Globoplay". Veja (in Portuguese). August 21, 2018.
  14. Xavier, Nilson. "Globoplay". Teledramaturgia (in Brazilian Portuguese). Retrieved December 25, 2021.
  15. "Central de Ajuda". ajuda.globo.com. Retrieved May 20, 2022.
  16. "Globoplay é lançado em Portugal após "chuva de pedidos"". NaTelinha (in Brazilian Portuguese). Retrieved May 20, 2022.
  17. REDAÇÃO (November 23, 2021). "Globo 'desliga' sinal de canal na Europa para vender assinaturas do Globoplay". Notícias da TV (in Brazilian Portuguese). Retrieved May 20, 2022.
  18. "Globoplay é lançado em Portugal após "chuva de pedidos"". NaTelinha (in Brazilian Portuguese). Retrieved May 20, 2022.
  19. G1, Do; Paulo, em São (October 26, 2015). "Globo Play é lançado; conheça nova plataforma digital de vídeos da Globo". Tecnologia e Games (in Brazilian Portuguese). Retrieved May 20, 2022.
  20. "Estreia do Globoplay nos EUA reduz relevância de canal internacional". Telepadi (in Brazilian Portuguese). January 17, 2020. Archived from the original on November 6, 2022. Retrieved May 20, 2022.
  21. "Globoplay é lançado em Portugal após "chuva de pedidos"". NaTelinha (in Brazilian Portuguese). Retrieved May 20, 2022.
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