Ford Motor Company of Japan

Ford Motor Company of Japan Limited was the Japanese subsidiary of the United States-based automaker Ford Motor Company.

Ford Motor Company of Japan
TypeSubsidiary of Ford Motor Company
IndustryAutomotive
Founded1925 (first incarnation)
1974 (second incarnation)
Defunct1941 (first incarnation)
2016 (second incarnation)
HeadquartersYokohama, Japan
ProductsAutomobiles

History

Since 1917, the first Ford vehicles were sold by Sales & Frazar in Japan, but without trying to build a dealer network. Although the sales department of Ford Japan considered in 1922 due to the inadequate infrastructure as unsuitable for automobiles, was recognized as part of an Asian trip by the Ford Export Manager Russell I. Roberge a potential of the Japanese market.

Ford founded a subsidiary in 1925 in Yokohama.[1] From 1925 to 1935, the Japanese car market was dominated by American manufacturers (alongside Ford since 1926/27 General Motors and since 1930 also Chrysler).[1][2] In 1930, the combined market share of Ford and General Motors was 95 percent.[3] In addition to a new law in 1936, according to which existing foreign companies were not allowed to increase their annual production, further economic and political factors led to Ford (like other American manufacturers) virtually withdrawing from the Japanese market in 1939.[1]

The Ford brand was outlawed altogether in 1941 after the mutual declaration of war by the Japanese government. All attempts to resume operations after the Second World War initially failed. Agreements with Nissan or Toyota could not be concluded; also a sale of the plots failed.

Ford resumed importing cars to Japan in 1974.[4][5] In addition, vehicles manufactured by Mazda and branded badge engineering have been sold with the Ford logo.[6] At least in the mid-1980s, this approach was a USP for American automotive brands in Japan.[7] A source lists Ford as a manufacturer, but refers to the headquarters of Mazda.[8]

In January 2016, Ford Motor Company announced that it would exit from the Japanese and Indonesian markets at the end of the year because the manufacturer did not consider these sales regions profitable for the foreseeable future.[4][9]

Models

Ford had mainly offered models in Japan with left-hand drive. Some of the models sold, such as the Ford Escape, were made by Ford Lio Ho Motor in Taiwan.[10]

References
  1. Elis, Volker (2009). "Von Amerika nach Japan und zurück". Zeithistorische Forschungen (in German). Retrieved 2017-04-05.
  2. Lone, Stewart (July 2005), "Japan and the Age of Speed: Urban Society and the Automobile, 1925-30", International and Japanese Studies Symposium: The Automobile in Japan (PDF), London: The Suntory Centre
  3. Mason, Mark (1992), American Multinationals and Japan: The Political Economy of Japanese Capital Controls, 1899-1980, vol. 154, Harvard University Asia Center
  4. Knauer, Michael (2016-01-25). "Defizitäres Geschäft: Ford gibt Japan und Indonesien auf". Automobilwoche (in German). Archived from the original on 2018-11-05.
  5. "Facing weak market share, Ford to exit Japan, Indonesia this year". reuters.com. 2016-01-25. Retrieved 2018-11-05.
  6. Johnson, Richard (1994-02-21). "Autorama stores get Ford blue oval: Import push effects Japan sales channel". autonews.com. Retrieved 2018-11-07.
  7. Hartford, Bill (1986), "Fordable Festiva", Popular Mechanics, vol. 163, no. 6, p. 10
  8. Mazur, Eligiusz, ed. (2005). "World of Cars 2005·2006" (PDF). World of Cars: Worldwide Car Catalogue. Warsaw, Poland: Media Connection Sp. z o.o.
  9. "Ford pulls out of Japan and Indonesia BBC News". BBC News. Retrieved 2016-04-28.
  10. "Ford Japan Ltd". japantoday.com. 2011-07-18. Retrieved 2018-11-06.
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