Foodpanda

In 2012, Swiss Lukas Nagel and Rico Wyder established Foodpanda in Singapore, before expanding to Malaysia, Indonesia, the Philippines, Taiwan and Thailand.[5][6]

A Foodpanda delivery rider in Chiang Rai Province, Thailand

A year later in 2013, Foodpanda was launched in Bangladesh and Romania.[7][8] With more than 20,000 employees operating in their company, Foodpanda became the largest food delivery service in Bangladesh.[7]

In 2014, the service expanded into the Balkans,[8] Brunei,[9] as well as the Philippines.[10] In February 2014, Foodpanda acquired Eat Oye, a rival company in Pakistan.[11] Global expansion of the Foodpanda business was led by Ralf Wenzel, Felix Plog and Ben Bauer.

In 2015, co-founder Rohit Chadda stepped down from the company. By 2016, none of the original managing directors or co-founders remained with the company.[12] Its operations in Indonesia also shut down due to competition from flourishing app-based taxi-motorbike services,[13] while the company sold its Delivery Club business in Russia to Mail.Ru for $100 million in November 2016.[14]

Foodpanda's largest investor Rocket Internet sold the company to Delivery Hero in December 2016.[15][16] On 1 November 2017, Foodpanda re-branded and changed its brand colour from orange to pink with an updated logo across all served countries, following its acquisition by Delivery Hero.[17]

In April 2018, the company left the Brunei market.[18]

By 2019, Foodpanda had gone through three rounds of management changes.[15]

From 2019 to 2020, Foodpanda began operating in other markets in Southeast Asia, launching in Thailand, Myanmar,[19] Cambodia,[20] and Laos.[21] Foodpanda was also launched in Japan in September 2020.[22][23]

Pandamart in Tokyo, Japan

In May 2021, Foodpanda's brand was acquired by Glovo in Bulgaria and Romania.[24] In September 2021, Delivery Hero unified its subsidiary brand NetPincér with Foodpanda in Hungary, with NetPincér rebranding as Foodpanda.[25] In December 2021, Foodpanda stopped its food delivery services in all cities of Germany, leaving only an R&D hub in Berlin.[26][27]

Since 2021, Foodpanda has partnered with home chefs through an initiative called Home Chefs. The initiative began in Pakistan after the company noticed that there are a lot of female home chefs looking for side income, but it has since scaled to Bangladesh and Malaysia. The initiative is also seen as a source of income for chefs who do not have the capital to set up shop, but have the ability to cook and provide food from their own kitchens. The initiative currently supports 8,000 to 9,000 home chefs, and Foodpanda plans to grow the initiative to support up to 100,000 home chefs.[28][29]

In early 2022, Foodpanda announced its new mascot called Pau-Pau, an anthropomorphic panda that cares about empowerment and environment. The new mascot will be rolled out across all of Asia.[30]

In August 2022, Foodpanda is collaborated with digital investment platform Syfe.[31][32]

Foodpanda is operating in 11 markets in Asia, including:

• East Asia
  • Hong Kong
  • Taiwan
• Southeast Asia
  • Cambodia[38]
  • Laos[39]
  • Malaysia
  • Myanmar
  • Philippines
  • Singapore
  • Thailand
• South Asia
  • Bangladesh
  • Pakistan
  • India(2015-2019)

Foodpanda processes and sends orders to partnering restaurants, and commissions riders to deliver the food to the customers. The service is available via its websites and mobile applications.[40][5][41]

Foodpanda connects customers with restaurants that offer food delivery in their vicinity. Customers can browse the menus of available restaurants, send in food orders, and make payment after providing an address to deliver to. An SMS is sent to confirm the customers' orders and indicate the estimated delivery time.

Foodpanda also has a review section on restaurant pages, where customers can comment on sales process, delivery, taste, and overall impression of the partnering restaurants.[42][43]

Foodpanda raised $20 million in initial funding from Investment AB Kinnevik, Phenomen Ventures and Rocket Internet in April 2013.[44][45] In September 2013, iMENA Holdings invested $8 million.[46] In February 2014, there was another funding round of $20 million from a group of investors, including Phenomen Ventures.[47]

On 11 August 2014, the company announced that it has collected another $60 million in financing from a group of investors.[48]

In March 2015, the company announced it has raised over $110 million from Rocket Internet, as well as other investors.[49] Less than two months later, a group of investors, including Goldman Sachs, invested over $100 million in Foodpanda.[50]

In December 2016, Delivery Hero acquired Foodpanda in full for an undisclosed price.[51]

• Keane, Jonathan (November 17, 2020). "As The Pandemic Evolves, Foodpanda Says Delivery Is ‘More Prominent In Everybody's Thinking’". Forbes. Retrieved February 21, 2021
• Pillai, Sharanya (February 4, 2021). "foodpanda to expand grocery delivery to Japan, South-east Asian frontier markets". The Business Times. Retrieved February 21, 2021
• Koswaraputra, Dandy (October 3, 2016). "Indonesia's foodpanda closes down after being defeated by newcomers". The Jakarta Post. Retrieved June 21, 2017.
• 港股策略王 (2016). 港股策略王: issue 094 毫子股 高山行教你點揀股 (in Chinese). Retrieved June 21, 2017.
• Борисов, С. (2017). 500 лучших бесплатных приложений для платформы Android (in Russian). ЛитРес. p. 198. ISBN 978-5-457-61332-4. Retrieved June 21, 2017.
• "foodpanda: În perioada sesiunii studenţii comandă cartofi prăjiţi, ciorbă de văcuţă şi burgeri". Ziarul Financiar (in Romanian). Retrieved June 21, 2017.

• Official website