Extravaganza (music festival)

Extravaganza is an annual campus music festival held at the University of California, Santa Barbara that began in 1979 and has been held every year since 1989.[1] Named as the #1 event on the "Top 10 University Festivals to Crash" by College Magazine in 2013, it takes place towards the end of spring quarter and is funded by a student lock-in fee.[2] The event is planned, promoted, and run by the Associated Students Program Board, part of the Associated Students of the University of California, Santa Barbara.

Extravaganza
Girl Talk performing at Extravaganza on May 16, 2009
GenreHip hop, rock, pop, hardcore, reggae
DatesMid to late May
Location(s)University of California, Santa Barbara
Santa Barbara, California
Years active1979–present
Founded byAssociated Students of the University of California, Santa Barbara

Extravaganza is held in Harder Stadium and draws thousands of students and out of town visitors every year. As of 2011, the festival is only open to UCSB students, staff, and faculty. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides.[3] Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers[4]) before entering the stadium.

History

In its early years, Extravaganza began as a showcase for local bands.[5] It had originally been open to UCSB students as well as the surrounding community.[5] Due to rising costs and increasing crowds, as of the 2011 edition only those with a UCSB-affiliation are allowed entry.[6]

Extravaganza expanded to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.[5] The acts have also transitioned into more well known, mainstream performers than those of earlier versions of Extravaganza.[5]

May 16, 2009 was Extravaganza's 30th anniversary.[7] The format of the festival was altered in order to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (Ludacris) concluding his set at approximately midnight. A large high definition screen was placed next to the stage in order to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.[8]

Talent

1980s
  • June 1, 1980
Jailbait, Reverie, Tom Ball & Kenny Sultan, Oasis, Steve Wood & Beth Fichet Band, John Kay & Steppenwolf, Cecilio & Kapono, Kaikea Roe, Kapono Lizama,
  • May 31, 1981
100%, Missing Persons, Pelin, Wild Blue Yonder, Eric Burdon, Paul Rodriguez, Contingency
  • May 16, 1982
The Beat, D-Day, Al Vizzutti, Skanksters, Pura Vida
  • May 21, 1983
Mojo, Transport, One Heart, 20/20, Tommy Tutone
  • May 20, 1984
Jack Mack and the Heart Attack, The Ventures, Mr. Mister, The Rastafarians, The Michael Jackson Band
  • May 17, 1986
Lone Justice, The Busboys, Babylon Warriors, Fishbone, IV All Stars
  • May 17, 1987
Common Sense, Confusion, Burning Couches, Crucial DBC

*. May 1988

Stevie Nicks

  • May 6, 1989
Jane's Addiction, Mary's Danish, Toad The Wet Sprocket, Common Sense, Burning Couches

1990s
  • May 19, 1990
Agent Orange, Havalina, Timmy Gatling, Everlast, The Groov, The Itch, Milestone Easy, The Mudheads
  • May 11, 1991
Mary's Danish, Trulio Disgresias, No Doubt, Lula and Afro Brasil, Dread Flimstone, Ugly Kid Joe, Montage W/ Soul
  • May 16, 1992
Eleven, Fungo Mungo, Skankin' Pickle, Indica, Los Guys, Evil Farmer
  • May 22, 1993
Fishbone, The Pharcyde, Taumbu, Half Way Home, Sun 60, Mother Tongue, The Graceful Punks
  • May 21, 1994
They Might Be Giants, Del tha Funkee Homosapien, Frente!, Casual, The Muffs, The Grays, Ben Harper
  • May 13, 1995
Sublime, Coolio, The Untouchables, Mojo Nixon, The Fuzz, The Nonce, Jimmy 2 Times
  • May 18, 1996
NOFX, Aceyalone, Skankin' Pickle, Tha Alkaholiks, Big Bad Voodoo Daddy, Jimmy 2 Times
  • May 17, 1997
Ben Harper, Five For Fighting, Kurtis Blow, Down By Law, The Upbeat, Cool Water Canyon, The Leftovers, Fidget
Social Distortion, The Roots, Royal Crown Revue, Ozomatli, Animal Liberation Orchestra
Main Stage - Run-DMC, The Vandals, Hepcat, Del the Funky Homosapien
Second Stage - Blazing Haley, Dial 7, The Cannons, 4DK, D.J. Pat

2000s
Main Stage - Spearhead, Ozomatli, The Black Eyed Peas, The Aquabats, Vivendo de Paò
Second Stage - Neosoreskin, Government Grown, Vinyl, Sick Shift, Pressure 4-5
Main Stage - The Pharcyde, Save Ferris, Tha Liks, Jack Johnson, Ozma
Second Stage - Gravity Willing, Titsofrenix, Warsaw, Ambionic, Pressure 4-5
  • May 18, 2002
De La Soul, The Breeders, Zebrahead, Aceyalone
Main Stage - Dilated Peoples, Slightly Stoopid, Eve 6, Nerf Herder, Dredg
Second Stage - Ankore, Kissing Tigers, the History Of, Blue Room, Falsehood
Main Stage - MxPx, Talib Kweli, Donavon Frankenreiter, The Bronx, MF Doom
Second Stage - Code 415, The Colour, The Penfifteen Club, Satin, The Return
Busta Rhymes, Damian Marley, RJD2, The Walkmen, The Hairbrain Scheme
E-40, Pepper, The Pharcyde, Animal Liberation Orchestra, Rebelution
T.I., Ben Kweller, Mickey Avalon, Suburban Legends, Boombox Orchestra
Nas, Saosin, Hellogoodbye, Blue Scholars, Out of State
Ludacris, Asher Roth (surprise guest), Girl Talk, Cold War Kids, The Cool Kids, Rebelution, Willy Northpole, Boombox Orchestra

2010s
Drake, Birdman (surprise guest), Chromeo, Edward Sharpe and the Magnetic Zeros, Super Mash Bros, Soul Minded
Cee Lo Green, Rusko, Talib Kweli, The Expendables, Sprout
Snoop Dogg, Wolfgang Gartner, Iration, Surfer Blood, The Fire Department
Kendrick Lamar, Dada Life, J-Boog, The Growlers, Alpha Phunk
Diplo, Local Natives, Chance the Rapper, Jhené Aiko, Yancellor Chang, T-Fresh
Miguel, Madeon, AlunaGeorge, Joey Bada$, Bad Rabbits
ODESZA, Rae Sremmurd, Anderson .Paak & the Free Nationals, Zella Day, Emancipator
Schoolboy Q, GRiZ, Tinashe, Thundercat, Twin Peaks
Dillon Francis, Charli XCX, DRAM, Coast Modern
  • May 19, 2019
Playboi Carti, Aminé, Deorro, Empress Of, Peach Pit

2020s
  • May 15-16, 2021
Hasan Minhaj, Dominic Fike, Niki (Virtual due to COVID-19)
  • May 15, 2022
A$AP Ferg, Dayglow, Valentino Khan
Galantis, Remi Wolf, Destroy Lonely, JPEGMafia, DJ JohnnyIV

Attendance
  • May 22, 2004 : 7,000+[48]
  • May 15, 2005 : 9,000+[49]
  • May 21, 2006 : 7,000+[50]
  • May 20, 2007 : 6,000+[51]
  • May 18, 2008 : 8,000+[52]
  • May 16, 2009 : 12,000+[53] overall, with 4,000+ in and out.
  • May 15, 2010 : 12,000+ at peak, with 1,500 circulating.

Line up release

Each year ASPB strives to announce the Extravaganza line up in a creative manner that engages student body participation.

  • May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the line up was dropped in Storke Plaza.[54]
  • May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the line up.
  • April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.[55]
  • May 8, 2012 : -
  • May 9, 2013 : - [56]
  • May 5, 2015 : AS Program Board hid bottles around campus with names of artist inside
  • May 10, 2016 : AS Program Board had a live graffiti artist paint the names of the artist to reveal the lineup
  • May XX, 2017: AS Program Board unveiled banners with the various acts in Storke Plaza
  • May 14, 2018: AS Program Board had a student hide along the coast in a dragon outfit carrying an egg with the headliner

Promotional material
  • X '04 Poster
    X '04 Poster

Notes
  1. Event was reduced to one stage due to the 1997–98 El Niño event[10]
  2. Event was held at Rob Field due to Harder Stadium renovations.

References
  1. Extravaganza Goes Flipmode - Daily Nexus
  2. Au, Celestine (January 30, 2013). "Top 10 University Festivals to Crash". College Magazine. Retrieved May 19, 2016.
  3. "Campus Map". Archived from the original on 2009-04-18. Retrieved 2009-05-16.
  4. UCSB Police Department Archived December 20, 2008, at the Wayback Machine
  5. Quick, Jessica (April 11, 2005). "Extravaganza To Host Fewer Bands, Bigger Headliners". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  6. Hardy, Avery (May 18, 2011). "Extravaganza Draws Thousands for Annual UCSB Music Bash". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  7. Extravaganza Website
  8. Facebook Event for Film Submissions
  9. Andersen, Ted (April 27, 1998). "A.S. Begins Preparations for Extravaganza". Daily Nexus. Vol. 78 (115 ed.). Santa Barbara, California. p. 1. Retrieved April 16, 2019.
  10. Kubler, Kimberly (May 15, 1998). "Rain Spurs Changes in Annual Concert Venue". Daily Nexus. Vol. 78 (129 ed.). Santa Barbara, California. pp. 1, 6. Retrieved April 16, 2019.
  11. Andersen, Ted (May 7, 1999). "Extravaganza '99 To Host More Punk, Ska, Old-Skool and Rap". Daily Nexus. Vol. 79 (119 ed.). Santa Barbara, California. p. 1. Retrieved April 16, 2019.
  12. Romans, Katie (May 22, 2000). "Thousands Rock Harder Stadium at Extravaganza". Daily Nexus. Vol. 80 (129 ed.). Santa Barbara, California. p. 1. Retrieved April 16, 2019.
  13. Davis, Scott (May 15, 2001). "Annual Free Concert Will Satisfy All Musical Tastes". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  14. Palma, Meghan (May 16, 2003). "Extravaganza To Crank It Up This Saturday". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  15. Trevino, Katie (May 21, 2004). "Extravaganza Concert To Rock UCSB". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  16. La, Jason (May 24, 2004). "Rock, Rap Fans Scream at Annual Extravaganza". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  17. La, Jason (May 13, 2005). "Extravaganza To Feature Rhythm, Reggae, Rhymes". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  18. La, Jason (May 16, 2005). "Fans Flock to UCSB's Extravaganza". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  19. Tidwell, Valerie (May 12, 2006). "Extravaganza '06 To Feature Live Music, Extreme Sports". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  20. Schachner, David (May 22, 2006). "Bands, Crowds Jam at Extravaganza". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  21. Michaels, Levi (May 24, 2007). "Extravaganza 2007 at UCSB's Harder Stadium". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  22. Mullen, Jessica (May 21, 2007). "Harder Stadium Welcomes Crowd for Extravaganza". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  23. Yapp, Virginia (May 22, 2008). "Extravaganza 2008". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  24. Rosenfeld, Elliott (May 19, 2008). "Nas, Saosin Draw Extravaganza Crowd". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  25. Engelbrektson, Lisa (May 22, 2008). "Extravaganza". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  26. Engelbrektson, Lisa (May 19, 2009). "Extravaganza at UCSB's Harder Stadium". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  27. Daniels, Hunter M. (May 21, 2009). "Extravaganza 2009". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  28. Saragoza, Alejandra (May 17, 2010). "Extravaganza Music Fest Draws Droves of Students". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  29. Comingore, Aly (May 13, 2010). "Drake, Chromeo Headline Extravaganza '10". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  30. Woo, Jen (May 18, 2010). "Extravaganza at UCSB's Harder Stadium". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  31. Minniear, Mackensie (May 16, 2011). "Extravaganza Brings Rusko, Cee Lo to SB". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  32. Epstein, Julie (May 22, 2011). "Cee Lo Green Guitarist Sharon Aguilar Rocks UCSB Extravaganza". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  33. Alexander, Thomas (May 8, 2012). "Extravaganza Music Festival Lineup Released". The Bottom Line. Santa Barbara, California. Retrieved May 19, 2016.
  34. Garcia, Fabian (May 24, 2012). "Sundays are for Extravaganza". Daily Nexus. Santa Barbara, California.
  35. Comingore, Aly (May 9, 2013). "Extravaganza Lineup Announced". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  36. Cuskey, Kaitlin (May 20, 2013). "Kendrick Lamar Rocks Extravaganza 2013". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  37. Tholan, Brittany (May 19, 2014). "UCSB Students Swarm to Extravaganza 2014". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  38. Blair, Jake (May 20, 2014). "Review: Extravaganza at UCSB's Harder Stadium". Santa Barbara Independent. Santa Barbara, California. Retrieved May 19, 2016.
  39. Mandell, Ryan (May 21, 2015). "Extravaganza 2015". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  40. Roe, Kyle; Mersel, Matt (May 13, 2015). "Extravaganza Preview". The Bottom Line. Santa Barbara, California. Retrieved May 19, 2016.
  41. Mandell, Ryan (May 20, 2015). "Extravaganza Lights It Up Again". Santa Barbara Independent. Santa Barbara, California. Archived from the original on June 23, 2016. Retrieved May 19, 2016.
  42. Bogel-Burroughs, Nicholas; Horne, Frank (May 5, 2016). "Extravaganza 2016 Lineup Revealed". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  43. Horne, Frank (May 19, 2016). "In Review: Extravaganza 2016". Daily Nexus. Santa Barbara, California. Retrieved May 19, 2016.
  44. Anderson, Stephani (May 12, 2017). "UCSB's Extravaganza 2017 Lineup". The Bottom Line. Santa Barbara, California. Retrieved May 16, 2017.
  45. "Extravaganza 2018". UC Santa Barbara. AS Program Board. Retrieved 10 Jan 2019.
  46. Schimpf, Kyra (May 22, 2023). "Student's reaction: UCSB A.S. Program Board announced Extravaganza lineup". Daily Nexus. Santa Barbara, California. Retrieved June 1, 2023.
  47. Chiou, Lauren; Mullin, Stella (May 31, 2023). "Extravaganza 2023: Galantis, Remi Wolf, Destroy Lonely bring extravagant success". Daily Nexus. Santa Barbara, California. Retrieved June 1, 2023.
  48. Rock, Rap Fans Scream at Annual Extravaganza - Daily Nexus
  49. Fans Flock to UCSB's Extravaganza - Daily Nexus
  50. Bands, Crowds Jam at Extravaganza - Daily Nexus
  51. Harder Stadium Welcomes Crowd for Extravaganza - Daily Nexus Archived October 9, 2007, at the Wayback Machine
  52. Nas, Saosin Draw Extravaganza Crowd - Daily Nexus Archived May 21, 2008, at the Wayback Machine
  53. Ludacris Headlines Music Event - Daily Nexus
  54. Flash Mob Announces Annual Extravaganza Lineup Archived May 24, 2008, at the Wayback Machine
  55. Facebook Event Announces Extravaganza Lineup Release
  56. "Extravaganza Lineup Announced". 9 May 2013.
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