Eau de VIXX

Known for being a "concept-dol"—concept-oriented idol band—since debut, producing music and coordinating accompanying visuals for each of their releases based on a particular idea or aesthetic, VIXX decided to tackle "expressing scent through sound and visuals" for their next album's concept.[1] Perfumery and the band's unique style, imagined as a scent, serve as the inspiration for the album.[2] During a media showcase held to commemorate its release, Vocalist N said that all the band members "are keen on perfumes and cosmetics in general. 'All of us have deep interest in perfumes and body cream products. It's a concept that could not fit us any better.'"[3]

According to vocalist Hongbin, the band explored genres very different to everything they had done before, "want[ing] to present a wide range of songs" on the album. Rapper Ravi considers this to be "the biggest differentiating factor".[3] Per Billboard, the album features a mixture of "upbeat, pop and funk tracks and sultry dance songs".[2]

The band members were also more involved in the songwriting and production aspects of the album compared to other releases. Ravi is credited as the sole writer or a co-writer on every track on the album and wrote the rap parts for all of them; Hyuk co-wrote and co-composed "Good Day", with an additional composition credit on "Trigger"; N co-wrote and co-composed "Resemble"; Ken co-composed "Navy & Shining Gold" with Ravi and Hyuk.[1] Several of the tracks were also self-produced by the band members, including "Circle", which credits Ravi as producer. The rapper has said that the band faced many difficulties in persuading their label to allow songs produced by the members on new releases, as management would often reject the songs they submitted for consideration.[3]

On March 30, 2018 (KST), Jellyfish Entertainment shared a poster image, featuring a soft pink and peach color palette, via all of VIXX's social media channels announcing the then-upcoming release of the band's third studio album Eau de VIXX on April 17. The album would mark the band's first full-length work in two-and-a-half years, since Chained Up (2015).[4] The following day, the label published an itemized schedule outlining rollout details for various comeback-related content—photos, the track list, and more—leading up to release day, including "mystery" content labelled with question marks to be revealed on April 11 and 13.[5] News outlet My Daily subsequently reported that the band had begun filming a music video for the album's lead single in Gyeonggi-do later that same day.[6] On April 2, a concept image teaser and history video were simultaneously released. Overlaid with a "shiny wave pattern filter", the photo contained several concept-related items, including an uncorked perfume bottle.[7][8][9] The history video, titled VIXX Concept History, was uploaded to the band's official YouTube channel and recounted the different concepts utilized by VIXX from debut to present, before hinting at the newest concept at the very end. A colorful explosion, like paint spreading, burst across the screen in a smokey haze, with the album's title, release date, and the words "Next Concept" appearing onscreen just before the clip ended.[10]

A "Visualizing Teaser" photo, featuring a close-up of Hongbin with his bandmates' intertwined hands covering various parts of his neck and face, was released on April 3, 2018.[11] Contrasting sets of individual and group teaser photos, in colour and black and white respectively, followed on April 4 and 5.[12]

Eau de VIXX debuted at number one on the week 16 issue of the South Korean Gaon Album Chart, for the period dated April 15–21, 2018.[16] It sold 79,626[lower-alpha 1] cumulative copies domestically during the last two weeks of April, debuting at number six on the subsequent monthly chart issue.[17] The album sold an additional 17,237 copies in May, charting at number 17.[18]

In Japan, the album entered the weekly Oricon Albums Chart for the period dated April 16–22, 2018, at number 36, with 1,364 sales during its opening week.[19] It also charted in the United States, debuting at numbers 3 and 25 on Billboard's World Albums and Heatseekers Albums charts respectively.[20][21]

A few hours prior to the album's release, VIXX held a media showcase at YES24 Live Hall in Seoul, which was simultaneously broadcast live online via V Live.[1][22] Two days later, they guested on SBS Power FM's radio show Cultwo Show. In addition to talking about the album, the band performed "Scentist" and "Shangri-La" live in studio.[23][24]

VIXX began domestic music show promotions for the album on April 20, 2018, with their first appearance on Music Bank in over a year,[25] followed by Inkigayo on April 22,[26] and The Show on April 24.[27] They staged multiple performances of "Scentist" and the b-side track "My Valentine",[25][26][27] and won a first place award for the former on The Show.[27]

• List of K-pop albums on the Billboard charts
• List of Gaon Album Chart number ones of 2018