Cherry Mobile

Cherry formerly known as Cherry Mobile[1], is a Philippine mobile phone and electronics brand by Cosmic Technologies, established by Maynard Ngu in 2009. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country's technology giants. The company imports mobile phones manufactured by original design manufacturers in China and markets them under the Cherry Mobile brand.[2] Most of Cherry Mobile's current lineup come with Wi-Fi, capacitive touch screens and run on the Android, Windows, and Windows Phone operating systems;[3] a line of smart feature phones running Firefox OS named Cherry Mobile Ace was also sold by the company for a time before it was later discontinued.

Cherry Mobile
Product typeMobile phone
OwnerCosmic Technologies
CountryPhilippines
Introduced2009 (2009)
Related brandsCherry (parent brand)
MarketsSoutheast Asia, Europe
Websitewww.cherrymobile.com
cherryshop.com.ph

History

Apart from being the first legal mobile phone brand with dual and triple Subscriber Identity Module (SIM) systems in the Philippines,[4] Cherry Mobile also marketed the first Windows-enabled phone in the country as a result of an exclusive partnership with Microsoft.[5]

In 2013 Cherry Mobile expanded its market by distributing their products in Thailand and in Myanmar.[6]

In 2015, Cosmic Technologies, along with rival mobile device company MyPhone, partnered with Google for the Android One initiative, both of them releasing their respective devices based on Google's reference designs using MediaTek's quad-core MT6582 system-on-chip.[7][8][9]

In June 2015, Cosmic Technologies announced that they will be launching two Windows Phone handsets preloaded with Windows 10 Mobile under their mobile phone brand, namely the Alpha Prime 4 and the Alpha Prime 5, which was released in the second half of 2015. Both devices came with a 1.1 GHz quad core Qualcomm Snapdragon 210, support for WCDMA 900/2100, FDD-LTE B1/B3/B5/B7, and a 2 megapixel front-facing camera. The Alpha Prime 4 will have a 4-inch screen, a 5 megapixel main camera, 4 GB of ROM, and 512 MB of RAM, while the Alpha Prime 5 will have a 5-inch screen, 8 megapixel main camera, 8 GB of ROM and 1 GB of RAM.[10][11]

Cherry Mobile Flare S7 series' specifications and design were leaked ahead of their launch on 12 October 2018. Its design for the S7 Deluxe and Plus series were using the long notch from the iPhone XS.[12]

In 2016, Cherry Mobile established official presence in Europe. It started distributing its products in Germany.[13]

Cherry Mobile was placed under a bigger brand known as Cherry in 2020, along with other brands by Cosmic Technologies including Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet. [14]

Cubix

In 2015, Cosmic Technologies introduced a new smartphone brand named Cubix, with its first product being the Cubix Cube. The Cubix brand is Cosmic's response to the growing segment of budget-priced midrange phones, usually dominated by Chinese brands such as Lenovo. The Cubix Cube has 2 GB of RAM, 16 GB of ROM, a 13 megapixel rear camera and an 8 megapixel front camera. The phone also comes bundled with the Lazada app and is available through Lazada Philippines.[15]

Flare
Main article: Cherry Mobile Flare

See also

References
  1. BMPlus (30 September 2020). "One Cherry, one ecosystem | BMPlus". BusinessMirror. Retrieved 14 August 2023.
  2. "Pinoy-owned phonemaker named IT firm for 2010". The Philippine Star. 17 December 2010. Archived from the original on 15 December 2013. Retrieved 29 September 2019.
  3. Delos Reyes, Manny (16 December 2010). "Cherry Mobile goes upscale with new Android devices". The Philippine Star. Archived from the original on 31 January 2013.
  4. "Cherry Mobile to provide dual SIM technology at truly affordable prices". Manila Bulletin. 5 June 2009.
  5. "Cherry Mobile Eclipse Windows phone is coming". Manila Bulletin. 15 June 2010.
  6. "About Us". cherrymobile. Retrieved 24 October 2018.
  7. "MediaTek Teams With Google on Android One™ to Create Affordable Smartphones for Emerging Markets". MediaTek. 15 September 2014. Archived from the original on 2 May 2016. Retrieved 6 November 2016.
  8. Montenegro, Bea (17 February 2015). "Google's Android One debuts in PHL, priced below P5k". GMA News Online. GMA Network. Retrieved 17 February 2015.
  9. Feist, Johnathan (17 February 2015). "Google is launching Android One devices in the Philippines next". Android Authority. Retrieved 17 February 2015.
  10. Callaham, John (3 June 2015). "The Cherry Mobile Alpha Prime 4 and 5 will be two of the first Windows 10 Mobile phones". Windows Central. Retrieved 4 June 2015.
  11. "Cherry Mobile Launches Alpha Prime, Windows 10 & LTE in Tow". YugaTech. 3 June 2015. Archived from the original on 11 June 2015. Retrieved 4 June 2015.
  12. "CHERRY MOBILE FLARE S7 PLUS PRICE LEAKS OUT AHEAD OF OCT. 12 LAUNCH". 30 September 2018.
  13. "Cherry Mobile Arrives in Europe, Start Operations in Germany | WWW.unbox.ph".
  14. "One Cherry, one ecosystem". BusinessMirror. 30 September 2020. Retrieved 30 September 2020.
  15. "Cherry Mobile launches smartphone brand CUBIX to be sold exclusively in Lazada". Manila Bulletin. 29 June 2015. Retrieved 10 July 2015.
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