Como Si No Importara

"Como Si No Importara" (English: "As If It Doesn't Matter") is a song by Argentine singer Emilia and Argentine rapper Duki. They wrote it along with FMK and its producer Big One. The song was released on July 13, 2021, through Sony Music Latin, as the lead single from Emilia's debut studio album, Tú Crees en Mí? (2022).

"Como Si No Importara"
Single by Emilia and Duki
from the album Tú Crees en Mí?
LanguageSpanish
Released13 July 2021 (2021-07-13)
Genre
Length2:53
LabelSony Latin
Songwriter(s)
Producer(s)
  • Big One
Emilia singles chronology
"Perreito Salvaje"
(2021)		 "Como Si No Importara"
(2021)		 "Rápido Lento"
(2021)
Duki singles chronology
"Bailando Te Conocí"
(2021)		 "Como Si No Importara"
(2021)		 "YaMeFui"
(2021)
Music video
"Como Si No Importara" on YouTube

The song received a nomination for the 2022 Premios Tu Música Urbano in the Video Of The Year category. "Como Si No Importara" peaked at number three on the Billboard Argentina Hot 100, and reached the top 20 in Paraguay and Uruguay. It was also the first song by the singers to chart on the Billboard Global Excl. US, peaking at number 126.

Background and composition

On July 11, 2021, the singers mysteriously replied to each other's tweets with snippets of the song, causing fans to conspire about a collaboration.[1] The official announcement of the single, along with a preview, was posted by Emilia on her social media one day before the release, on July 12, 2021.

Emilia said about the song: "It started my new musical era and I feel with it an essence and identity of what I feel I wanted to be. I had the pleasure of sharing it with Duki, who is an artist and a reference that inspires me a lot."[2]

Music video

The shoot of the music video took place in a penthouse in North Miami, Florida. "It is rumored that Frank Sinatra stayed in this penthouse during his best moments, and I thought it was ideal for an intimate encounter between the two artists, immersed in a luxurious vintage aesthetic", said Argentine director Martin Seipel, who also produced some of her previous songs like "Perreito Salvaje".[3][4]

Live performances

On February 24, 2022, Emilia and Duki performed "Como Si No Importara" for the first time at the Premios Lo Nuestro.[5]

Charts

Weekly charts
Chart (2021) Peak
position
Argentina Hot 100 (Billboard)[6] 3
Global Excl. US (Billboard)[7] 126
Paraguay (Monitor Latino)[8] 9
Spain (PROMUSICAE)[9] 88
Uruguay (Monitor Latino)[10] 16

Monthly charts
Chart (2021) Peak
position
Paraguay (SGP)[11] 11
Uruguay (CUD)[12] 2

Certifications
Region CertificationCertified units/sales
Argentina (CAPIF)[13] 4× Platinum 80,000‡
Chile[13] Gold  
United States (RIAA)[14] Gold (Latin) 30,000‡
Uruguay (CUD)[13] 3× Platinum  

‡ Sales+streaming figures based on certification alone.

References
  1. Davila, Paulina (July 14, 2021). "Emilia y Duki, una colaboración bomba". Expreso (in Spanish). Archived from the original on October 25, 2021. Retrieved May 4, 2023.
  2. "Emilia Breaks Down 5 Essential Tracks on Debut Album 'Tu Crees En Mi?'". Billboard. June 3, 2022. Archived from the original on July 14, 2022. Retrieved May 4, 2023.
  3. "Emilia y Duki le cantan al amor secreto en "Como Si No Importara"". Billboard Argentina (in Spanish). July 14, 2021. Archived from the original on April 4, 2023. Retrieved May 4, 2023.
  4. "Emilia se une a Duki en "Como si no importara"". Sony Music Latin (in Spanish). July 15, 2021. Archived from the original on December 8, 2022. Retrieved May 4, 2023.
  5. "Duki y Emilia Mernes cantaron en vivo "Como si no importara" en los Premios Lo Nuestro 2022". Via Pais (in Spanish). February 25, 2022. Archived from the original on June 7, 2022. Retrieved May 6, 2023.
  6. "Emilia Chart History (Argentina Hot 100)". Billboard. Archived from the original on May 24, 2022. Retrieved May 4, 2023.
  7. "Emilia Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on March 6, 2023. Retrieved May 4, 2023.
  8. "Top 20 Paraguay – General – Del 17 al 23 de Enero, 2022" (in Spanish). Monitor Latino. Retrieved June 26, 2023.
  9. "Como Si No Importara - Emilia & Duki". elportaldemusica.es (in Spanish). Productores de Música de España. Archived from the original on December 1, 2022. Retrieved May 4, 2023.
  10. "Top 20 Uruguay – General – Del 6 al 12 de Septiembre, 2021" (in Spanish). Monitor Latino. Archived from the original on May 24, 2022. Retrieved May 4, 2023.
  11. "Enero – TOP #100 de canciones de SGP" (in Spanish). Sociedad de Gestión de Productores Fonográficos del Paraguay. Archived from the original on April 4, 2023. Retrieved May 4, 2023.
  12. "Novedades - Cámara Uruguaya del Disco" (in Spanish). Cámara Uruguaya de Productores de Fonogramas y Videogramas. Archived from the original on September 6, 2021. Retrieved May 6, 2023.
  13. "Prensario Música – Edición Impresa" (PDF). Prensario Música (in Spanish). No. 586. June 2022. Archived (PDF) from the original on July 12, 2022. Retrieved May 4, 2023.
  14. "American single certifications – Emilia – Como Si No Importara". Recording Industry Association of America. Retrieved May 4, 2023.
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