Coke Studio Bangla

Coke Studio Bangla, also known as Coke Studio Bangladesh, is a Bangladeshi television series which is the local installment of the Coke Studio franchise, featuring studio-recorded music performances by established and emerging Bangladeshi artists with the goal of promoting Bangladeshi music.[1][2]

For other versions, see Coke Studio.
Coke Studio Bangla
Logo of Coke Studio Bangla since February 2023
কোক স্টুডিও বাংলা
StarringFeatured Artists
Country of originBangladesh
No. of seasons2
No. of episodes22
Production
Executive producerCoca-Cola Bangladesh
ProducerShayan Chowdhury Arnob
Production locationsDhaka, Bangladesh
Camera setupMulti-camera
Running time3-10 minutes
Production companyGrey Dhaka
Release
Original networkDeepto TV and Webcast
Original release7 February 2022 (2022-02-07) –
9 September 2023 (2023-09-09)

History

Coke Studio was originally founded in Brazil back in 2007 as a distinctive fusion music initiative, with the aim of combining the musical styles of two different Brazilian artists.[3] Subsequently, Nadeem Zaman, who served as the Marketing Head of The Coca-Cola Company, collaborated with Rohail Hyatt, a former member of Vital Signs, to produce a Pakistani version of the show. The first season premiered in June 2008, in front of a live audience. However, the format switched to a closed studio for the following seasons, which remains the current format of the show.[4] In June 2012, the Indian version of Coke Studio, named Coke Studio @ MTV,[5] made its debut, with Leslie Lewis producing the first season[6] and multiple producers taking on subsequent seasons.[7] The show ran for four seasons.[8]

Building on the success of the Pakistani version, Coke Studio Bangla was launched in Bangladesh in February 2022,[9] with the second season starting to air in February 2023.[10]

Series overview
SeasonEpisodesOriginally airedProducers
First airedLast aired
110February 2, 2022 (2022-02-02)September 1, 2022 (2022-09-01)Shayan Chowdhury Arnob
212February 14, 2023 (2023-02-14)September 9, 2023 (2023-09-09)Shayan Chowdhury Arnob

Seasons

Season 1 (2022)
Main article: Coke Studio Bangla (season 1)

The series' first season was launched on 7 February 2022, taking inspiration from the success of the Coke Studio franchises in Pakistan and India.[11] The first season ended on 1 September 2022 after airing ten consecutive songs, focused on the folk heritage of Bangladesh.[12]

Season 2 (2023)
Main article: Coke Studio Bangla (season 2)

The second season of the series made its official debut on 14 February 2023, the same day as Pahela Falgun, the first day of spring in the Bangladeshi calendar and Valentine's Day and ended on 9 September 2023.[13][14]

Reception

The show has received positive feedback for its distinctive blend of traditional and contemporary Bangladeshi music, along with its impressive production quality. However, certain critics have expressed concerns about its originality, claiming that it resembles other Coke Studio shows from different countries.[15] Notwithstanding the criticism, Coke Studio Bangla has achieved significant commercial success, as the first season surpassed several million views on YouTube.[16] In an interview with the media, Arnab Roy, Vice President of Marketing for India and Southwest Asia at Coca-Cola, said that the company launched Coke Studio Bangladesh in 2022 as a trial run before relaunching the India version. The success of the digital-only Coke Studio Bangladesh helped Roy and his team decide to make Coke Studio Bharat a digital-only production as well.[17]

See also

References
  1. "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 2022-02-20.
  2. "Coke Studio Bangla launch: A majestic night with soulful music". The Business Standard. 9 February 2022. Archived from the original on 2022-06-26.
  3. Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  4. Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  5. Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  6. IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
  7. Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  8. Press Trust of India (24 February 2015). "Coke Studio returns with season 4". The Indian Express. Retrieved 2 January 2021.
  9. "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 2022-02-20.
  10. "Coke Studio Bangla season 2 to begin their journey from Feb 14". The Daily Star. 5 February 2023. Retrieved 17 February 2023.
  11. Rakshanda Rahman Misha (2022-02-07). "'Coke Studio Bangla' officially launched". The Daily Star. Retrieved 2023-02-12.
  12. "Coke Studio Bangla season 1 ends with 'Hey Samalo'". UNB. 2 September 2022. Retrieved 2 September 2022.
  13. "'Coke Studio Bangla Season 2' kicks off today –". daily sun. 14 February 2023. Retrieved 17 February 2023.
  14. Agnivo Niyogi (15 February 2023). "Coke Studio Bangla Season 2 opener Murir Tin pays tribute to regional dialects". The Telegraph. Retrieved 18 February 2023.
  15. Suanshu Khurana (11 August 2022). "Coke Studio Bangla: A lesson in musical diplomacy". The Indian Express. Retrieved 1 June 2023.
  16. "Coke Studio Bangla: Season 1". YouTube. Retrieved 1 June 2023.
  17. Shreyas Kulkarni (3 February 2023). "Coca-Cola's Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads". AFAQS. Retrieved 1 June 2023.
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