Codigo Emprende

Código Emprende (Code Undertake) is a Spanish television series, hosted by Juan Ramón Lucas. The format of the show is owned by Televisión Española and BBVA.

Codigo Emprende
GenreBusiness
Presented byJuan Ramón Lucas
Country of originSpain
Original languageSpanish
No. of series1
No. of episodes7
Production
Production locationsValencia, Spain
Running time70 minutes
Production companiesTelevisión Española and BBVA
Release
Original networkLa 1
TVE Internacional
Original releaseSeptember 11 (2013-09-11) –
October 23, 2013 (2013-10-23)

Programme

Format

The show is a competitive reality television series that allows 6 entrepreneurs an opportunity to present their varying business that are in different evolution stages.

It shows, through personal stories, that any idea can be turned into a project to make a living and aims to promote the idea that in Spain you can create jobs.

It is based on the experiences of 6 new entrepreneurs seeking to get money to create jobs. Advised by a business expert, they will try to improve their projects over 6 weeks to convince a jury, that will award one of them a prize of 100,000 euros.

In those 6 weeks, the show depicts the entrepreneurs lives, so that the audience get to know their stories and who is on their sides. They witness their struggle to bring up an idea, enjoy their triumphs and their failures feel that their lives make us very close.

In each of the chapters, participants will undergo a special tests that are sometimes very hard. They all meet to do exercises typical of business management courses: outdoor workouts (survival, rafting, communication in extreme conditions), actual sales simulations, and have experiences as workers in sectors that has nothing to do with theirs.

Team

Production

Produced by Spanish Television in collaboration with producer CI Communicación, with the support of BBVA as a cultural sponsor.

Jury
  • María Benjumea – Infoempleo president and director of Spain Startup.[2]
  • Paloma Cabello – MIT Enterprise Forum Spain president.
  • Gustavo Vinacua – director of the BBVA Innovation Center.

Entrepreneurs

The 6 finalists were 'ordinary people'; 3 women and 3 men, from more than 2,000 applicants.[3]

EntrepreneurOrigin (and residence)AgeProject
Aitor Grandes San Sebastián / Madrid 36 years 24 Symbols – flat rate eBook platform
Alejandro Fanjul Gijón / Zaragoza 33 years Palbin – online shops for SMEs
Álvaro de la Rocha Cartagena 32 years Tu chico de los recados (Spanish for 'your gofer') – delivery with ecological tricycles
Elisabet Cuenca Barcelona 36 years OpenDomo Services – home automation systems
María Cózar Valencia 30 years María Cózar Couture – female fashion designer
Rocío "Ro" Muñoz Sevilla / Madrid 37 years Real Fábrica Española – authentic Spanish products store

References
  1. "BBVA to support SMEs and entrepreneurs through a new television program hosted by Juan Ramón Lucas - BBVA Banca para Todos". Archived from the original on 27 August 2013. Retrieved 27 August 2013.
  2. "Codigo Emprende, un programa de tv para apoyar pymes y emprendedores | Actualidad Pyme".
  3. "Los candidatos de "Código emprende", el reality de empresarios de TVE". 7 August 2013.
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