Cityscape of Huntington, West Virginia

During the 1960s and 1970s, major urban renewal projects began in Huntington. Four square blocks between 3rd Avenue and what is now Veterans Memorial Boulevard were demolished. One block was utilized for the construction of the Huntington Civic Center, while another featured a Wendy's fast-food restaurant and an apartment building. Two square blocks remained a vast parking lot for the greater part of 30 years, bordered by 8th Street, Veterans Memorial Boulevard, 10th Street, and 3rd Avenue, and was nicknamed the Superblock.[1] The inclusion of a Chi-Chi's Mexican restaurant on a small corner parcel in the early 1990s was the only development along the Superblock.[2] The urban renewal effort of the past also produced the Radisson Hotel complex along 3rd Avenue, a new Mack and Dave's storefront, and Heritage Station. It also spawned the pedestrian-only 9th Street Plaza.

A new Holiday Inn hotel complex was constructed in 1998 between 8th and 9th streets.[2] In 2004, construction began on Pullman Square, a lifestyle center,[3] which consumed the remainder of the Superblock. It opened later that year.[4]

In July 2006, work began on the improved 9th Street Plaza, which features 12-foot (3.7 m) sidewalks, outdoor seating for restaurants, two 11-foot (3.4 m) travel lanes, and center angled parking.[5] Brick pedestals were constructed that hold two spires from the former 6th Street Bridge, installed at the entrances to the plaza at 3rd and 5th avenues. The new 9th Street Plaza reopened on December 1, 2006, and creates a symbolic link between the Pullman Square district and the remainder of downtown.[5]

As a result of much needed downtown investment, numerous properties have been renovated or are in the process of renovations, and new storefronts and lofts are being constructed. One of the spin-offs from the construction of Pullman Square was the renovation of the 900 block of 3rd Avenue, which was nearly all vacant.[6] The renovation of numerous facades elsewhere, such as the removal of metal sheathing over brickwork, have been ongoing. During the construction of Pullman Square, the renovations along the 900 block of 3rd Avenue commenced, with most storefronts now being rented out. On the Friday after Thanksgiving in 2007, Le Cook Store opened across from Pullman Square; the Marshall Community and Technical College's Culinary Institute, which offers cooking classes and sample food tastings, also opened.[7] Another tenant, C.F. Reuschlein Jewelers, opened during the same month along the block.[8]

On June 5, 1999, a study was unveiled for streetscape improvements, some of which was later incorporated as part of the Pullman Square and 9th Street Plaza projects.[9] The study reported that the "old downtown of department stores" was gone and that successful downtowns of today need to attract "residential development in upper stories" in which retail stores would follow, and then offices and restaurants. Some of the recommendations included:[9]

• Revitalize downtown Huntington as a critical step in revitalizing the entire region's image and economy.
• Increasing funding for the Huntington Main Street program.
• Welcoming signs at 8th Street and 10th Street underpasses.
• Develop the Superblock.
• Encourage residential development in the upper floors of buildings.
• Strengthen existing downtown retailers and add new retail, restaurant and entertainment venues.
• Seek professional offices for the downtown.
• Enhance the downtown's physical appearance.
• "Improve vehicular and pedestrian access, flow and environments."
• Improve the perception of ample and convenient parking in the downtown.
• Create a destination draw for the downtown based upon the combination of the area's "natural history, cultural history, museums, musical offerings and other special features."

Heritage Station in 2015.

During the height of the urban renewal projects of the 1960s and 1970s, community and local leaders became involved with the fund-raising efforts of the Cabell-Wayne Historical Society and the Collis P. Huntington Railroad Historical Society.[10] The goal was to create a unique downtown shopping, dining, and entertainment complex with a mix of historical structures relocated from other sites in Huntington. Although it is now considered a "lifestyle center", it was at the time a rather novel idea in a push to get traffic into the downtown area.

Heritage Village (now Heritage Station) was completed on September 2, 1977.[10] It features the 1892 Baltimore and Ohio Railroad passenger station, a 1911 B&O Railroad freight house, and the 1871 Bank of Huntington building. The railroad structures from the B&O became obsolete in 1965 with the consolidation of its operations into the Chesapeake and Ohio Railroad in Huntington. The C&O Railroad donated two boxcars, and the railroad historical society donated a steam engine and a Southern Railway sleeping car, also called a Pullman.

Located at the corner of Veterans Memorial Blvd and 11th Street in Downtown Huntington, Heritage Station is now a well-attended lifestyle center, with lots eclectic, locally owned shops offering a variety of unique gifts including an artisan gift shop, a local market, a coffee shop and bakery, a wine bar, a fine cigar store, a beer and cheese shop, the first craft beer bar in town and a vintage clothing and jewelry shop, and others.

Pullman Square, the centerpiece of Huntington's urban renewal efforts

Pullman Square is a lifestyle center in downtown Huntington between 8th and 10th streets and 3rd Avenue and Veterans Memorial Boulevard. It is located on what was known as the "Superblock", a large urban renewal project that saw the demolishing of four city-square blocks in 1970. The collection of one- and two-story structures includes the 16-screen movie theater, Marquee Cinemas. It also includes numerous retail establishments and restaurants.

A cyclist utilizes the bicycle lanes on Fourth Avenue.

The Old Main Corridor project, envisioned originally as a streetscape redevelopment of 4th Avenue between Hal Greer Boulevard to 6th Street in downtown Huntington, was revamped and unveiled on October 31, 2006, at the Memorial Student Center of Marshall University.[11] The goal is to connect the downtown and the university by "building off the success of Pullman Square."

The original plan, designed in 2003, entailed the construction of gardens and a public plaza along Hal Greer Boulevard at 4th and 5th avenues adjacent to Marshall University, along with the streetscape improvements. The gardens and public plazas were eliminated from the revamped plans due to cost.[11] The new design is estimated to cost $2.5 million.[11] Funding has been secured for the project between 9th and 10th streets along 4th Avenue with construction beginning in 2007. $350,000 has been requested in a federal transportation enhancement grant that would cover the cost of streetscape improvements between Hal Greer Boulevard and 12th Street; construction on that section could begin in 2008.[11]

The final result will include the repaving of 4th Avenue and the reduction of lanes from four to two—one lane in each direction with left-turn lanes at each intersection—and the addition of bike lanes from Hal Greer Boulevard to 6th Street;[11] on-street parking will not be affected. New trees and street lights, similar to what was installed along 3rd Avenue near Pullman Square and along 9th Street, will be installed along 4th Avenue. Other safety improvement projects and traffic calming features, such as the replacing of sidewalks and curb extensions, will enhance pedestrian safety.

The lower level of Kinetic Park has over 12 acres (49,000 m²) available for commercial uses that will complement the Technology Park area. Intended uses include restaurants, lodging, banking, personal services and other retail businesses that can conveniently serve employees of the Technology Park and surrounding area. Currently only two tenants occupy the commercial level, a Bob Evans restaurant and a TownePlace Suites by Marriott.

The upper level of Kinetic Park consists of nearly 23 acres (93,000 m²) available for businesses that desire a signature location within a state-of-the-art high technology equipped office park. The first tenants, Huntington Dermatology and Sullivan Webb, were to move into a new 10,000 sq ft (930 m²) structure in spring 2007.[12] Amazon.com began construction on a new customer support call center at the site in July 2011, to replace the call center it had located in downtown Huntington. Work on the building was completed the following October and was opened soon afterwards.