Big Magic International (Canada)

Big Magic International was a Canadian exempt Category B Hindi language specialty channel and it was owned by Ethnic Channels Group. It broadcast programming from Big Magic, Bloomberg UTV and local Canadian content. The channel had expanded internationally to markets like the US, Canada and Australia, which had an enormous South Asian diaspora.

Big Magic International
CountryCanada
Broadcast areaNational
HeadquartersToronto, Ontario
Programming
Picture format480i (SDTV)
Ownership
OwnerEthnic Channels Group
History
LaunchedNovember 2009
Closed2016
Former namesNDTV Imagine (2009–2011)
Imagine Dil Se (2011–2012)
Links
WebsiteBig Magic International

Big Magic was a general entertainment service from India, programming includes comedies, dramas, music, movies, business news and reality series.

History

Big Magic International was licensed by the CRTC on August 9, 2006 as Hindi TV.[1] It originally launched as NDTV Imagine In November 2009 but was subsequently re-branded as 'Imagine Dil Se' in early 2011.

On April 12, 2012, Turner Broadcasting System announced that they would be shutting down Imagine TV in India due to the channel not performing to their expectations. The channel ceased operations on May 11, 2012.[2]

On June 21, 2012, Imagine Dil Se Canada was re-branded as 'Big Magic International', following the signing of an exclusive deal with Reliance Broadcast Network.[3]

On August 13, 2015, the CRTC approved Ethnic Channels Group's request to convert Big Magic International from a licensed Category B specialty service to an exempted Cat. B third language service.[4]

See also

References
  1. "ARCHIVED - Hindi TV - Category 2 specialty service". 9 August 2006.
  2. "Turner set to close down Imagine Dil Se | BizAsia UK | the UK's only Asian media news site". Archived from the original on 2012-04-17. Retrieved 2012-04-26.
  3. RBNL launches hybrid channel for intl markets, first stop is Canada
  4. Big Magic International Canada (formerly Hindi TV) - Revocation of licence


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