Beyond Fried Chicken

Beyond Fried Chicken, Kentucky Fried Miracle or KFC Chicken Nuggets are a type of food product sold by the international fast food chain KFC. In August 2019, El Segundo, California-based Beyond Meat partnered with KFC for a plant-based chicken nugget. It is the first fast-food chain to introduce a plant-based meat after partnering with Beyond Meat.[1]

Beyond Fried Chicken
Percentages are roughly approximated using US recommendations for adults.

Product

The company decided to replace chicken with a plant-based meat-like product. One alternative is pea-protein mixed with soy, rice flour, carrot fiber, yeast extract, vegetable oil, salt, onion and garlic powder.[2] Nuggets and boneless wings are offered. It was released in US with prices ranging from $6 to $12.[3]

History

KFC launched the plant-based food with the help of Beyond Meat in response to customer requests.[4][5]

A KFC restaurant in Atlanta first tested a product called "Beyond Fried Chicken" in 2019. The product sold out in 5 hours, and outsold a week's worth of popcorn chicken sales. A tweet by KFC after the sell out called it a "Kentucky Fried Miracle".[4]

Reaction

PETA praised KFC's decision and said that "We’re hopeful that KFC’s Beyond Fried Chicken test marks a new era for the company and that when it sees how much consumers value animals’ lives, it will work to make changes in its supply chain as well".[6]

Comparison with traditional chicken nuggets

Environmental effects

The Beyond Fried Chicken nuggets are reportedly better for the environment than traditional chicken nuggets.[2]

Health effects

The Beyond Fried Chicken nuggets contain somewhat less calories and fat than KFC's traditional chicken nuggets and about the same amount of sodium.[2] Yet, nutritionists say they should still not be regarded as healthy.[2][7]

References

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