Belgium in the Eurovision Song Contest 2010

The Belgian entry for the 2010 Eurovision Song Contest was selected via an internal selection by VRT.[6] On 25 November 2009, the broadcaster announced that they had selected Tom Dice to represent Belgium in Oslo. Dice was the runner-up in the third series of the reality singing competition X Factor Belgium.[7][8] Among artists that were previously rumoured to be selected for the competition included Turkish Eurovision Song Contest 2009 participant Hadise, Milk Inc., Natalia and Belgian Eurovision Song Contest 2003 participant Urban Trad.[9][10]

The song Tom Dice would perform at the contest, "Me and My Guitar", was presented to the public on 7 March 2010 during the television special Eurosong 2010: een song voor Tom Dice!, which took place at the Studio 5 in Schaerbeek and was hosted by Bart Peeters.[11][12] The show was broadcast on Eén as well as online at the official Eurovision Song Contest website eurovision.tv.[13] "Me and My Guitar" was written by Tom Dice himself along with Jeroen Swinnen and Ashley Hicklin. In addition to the presentation of the song, five experts also provided suggestions to Dice for his Eurovision performance. The experts were Marcel Vanthilt (singer and television presenter), Siska Schoeters (Studio Brussel presenter), André Vermeulen (Belgian commentator at the Eurovision Song Contest), Peter Van de Veire (radio MNM presenter) and Sergio (Belgian Eurovision Song Contest 2002 participant).[14][15][16] The show was watched by 885,162 viewers in Belgium with a market share of more than 35%.[17] Tom Dice later filmed the music video for "Me and My Guitar" in the United States, and the video was released to the public on 21 April 2010.[18][19]

The week after the song presentation, "Me and My Guitar" entered at number 2 in the Flemish charts and at number 24 in the Walloon charts.[20] The song also entered into the Dutch Top 100 at number 85, and "Me and My Guitar" went to number one in Flanders and number 18 in Wallonia the following week.[21][22]

Tom Dice specifically promoted "Me and My Guitar" as the Belgian Eurovision entry on 24 April 2010 by performing during the Eurovision in Concert event which was held at the Lexion venue in Zaanstad, Netherlands and hosted by Cornald Maas and Marga Bult.[23] Dice also performed together with participants from seven countries during the Pink Nation event which was held in Antwerp on 30 April.[24][25]

Tom Dice took part in technical rehearsals on 17 and 21 May, followed by dress rehearsals on 24 and 25 May. This included the jury show on 24 May where the professional juries of each country watched and voted on the competing entries.

The Belgian performance featured Tom Dice dressed in a dark blue trousers and waistcoat as well as a light blue shirt, and performing on the centre of the catwalk together with two backing vocalists who were placed at the back of the main stage. The stage backdrop displayed black and orange lights while Dice played a blue guitar throughout the performance.[30][31] The backing vocalists that joined Tom Dice during the performance were Jimmy Colman and Mátyás Blanckaert.[32]

At the end of the show, Belgium was announced as having finished in the top 10 and subsequently qualifying for the grand final. This marked the first qualification to the final for Belgium since the introduction of semi-finals in 2004. It was later revealed that Belgium placed first in the semi-final, receiving a total of 167 points.[33]

Shortly after the first semi-final, a winners' press conference was held for the ten qualifying countries. As part of this press conference, the qualifying artists took part in a draw to determine the running order for the final. This draw was done in the order the countries were announced during the semi-final. Belgium was drawn to perform in position 7, following the entry from Bosnia and Herzegovina and before the entry from Serbia.[34]

Tom Dice once again took part in dress rehearsals on 28 and 29 May before the final, including the jury final where the professional juries cast their final votes before the live show. Tom Dice performed a repeat of his semi-final performance during the final on 29 May. Belgium placed sixth in the final, scoring 143 points.[35]

Voting during the three shows consisted of 50 percent public televoting and 50 percent from a jury deliberation. The jury consisted of five music industry professionals who were citizens of the country they represent. This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act. In addition, no member of a national jury could be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.

Following the release of the full split voting by the EBU after the conclusion of the competition, it was revealed that Belgium had placed fourteenth with the public televote and second with the jury vote in the final. In the public vote, Belgium scored 76 points, while with the jury vote, Belgium scored 185 points. In the first semi-final, Belgium placed third with the public televote with 146 points and first with the jury vote, scoring 165 points.[36]

Below is a breakdown of points awarded to Belgium and awarded by Belgium in the first semi-final and grand final of the contest. The nation awarded its 12 points to Iceland in the semi-final and to Greece in the final of the contest.