Beddit

Beddit Oy[3] (formerly Finsor Oy)[1] is a Finnish technology company that sells sleep tracking devices and a sleep tracking application to help monitor sleep.[4] The company was founded in October 2006 and released their first sleep tracker in November 2013. In May 2017, Beddit was acquired by Apple Inc.

Not to be confused with Reddit.
Beddit
Type of businessTechnology, sleep tracking, health
Founded12 October 2006
HeadquartersEspoo, Finland[1]
OwnerApple Inc.
Founder(s)Lasse Leppäkorpi
URLwww.beddit.com
Native client(s) oniOS, watchOS, Misfit Shine, Android[2]

As of 2016, Beddit has collected over 3 million nights of sleep data from its users.[5]

History

2006–2017: Founding and growth

Beddit was founded on 12 October 2006[3] by Lasse Leppäkorpi.[5] The company originally performed basic sleep monitoring in hospitals by tracking the heart rate and breathing of patients without touching them.[6] However, it was too expensive to be released as a consumer product at the time.[6] In November 2013, the company released their first consumer sleep tracker for early backers after a crowdfunding campaign on Indiegogo, having raised $500,000.[5][6][7]

In July 2014, Misfit's Shine fitness tracker announced support for Beddit's sleep trackers as part of a partnership between the two companies.[8] On 6 October 2015 Beddit released a sleep tracking app for the Apple Watch.[9] On 4 October 2016 the company released the Beddit 3 sleep tracker at Apple Stores, on Amazon, and on Beddit's website.[10]

On 28 April 2017 Beddit announced that they would be phasing out their older sleep tracking devices, rendering them incompatible with the Beddit app, while giving users the option to upgrade to Beddit 3 for free.[11] At the time of this announcement, 80% of Beddit's users were Beddit 3 users.[11]

2017–present: Apple subsidiary

On 8 May 2017 Apple Inc. acquired Beddit for an undisclosed amount.[12][13] In September 2018, Beddit announced in an App Store update that their cloud service would shut down on 15 November 2018 for existing users and that new users will not be able to access its cloud service from 21 September 2018.[14] Beddit's cloud service shut down as planned on November 15 in an update to the Beddit app.[15]

On 7 December 2018 Beddit released its first sleep tracker since being acquired by Apple, Beddit 3.5, on Apple's website and in stores.[16] It can sync with HealthKit and will function with one or two people in a bed, however, the second person cannot be tracked unless they have their own device.[17]

In June 2019, Beddit announced a beta program for their sleep tracking app in order to get feedback from users on how to improve their app.[18]

In August 2020, the firm and the University of California, Los Angeles (UCLA) announced that they would conduct a three year long study on how sleep, physical activity, heart rate, and daily routines can play a role in depression and anxiety in people.[19]

References
  1. "Company Overview of Beddit". Bloomberg L.P. Archived from the original on December 3, 2018. Retrieved December 2, 2018.
  2. "Beddit Smart Sleep Tracker: FULL REVIEW | Best Sleep Trackers 2018". Best Sleep Trackers 2018. March 15, 2016. Retrieved December 2, 2018.
  3. "Beddit Oy :: OpenCorporates". OpenCorporates. Archived from the original on 2020-11-11. Retrieved 2018-12-04.
  4. Byford, Sam (May 10, 2017). "Apple acquires sleep-tracking hardware company Beddit". The Verge. Archived from the original on November 11, 2020. Retrieved May 27, 2018.
  5. Jan Kamps, Haje (December 2, 2016). "Beddit 3 knows if you've been sleeping. It knows if you're awake". TechCrunch. Archived from the original on September 30, 2020. Retrieved May 27, 2018.
  6. Merz, Theo (August 9, 2013). "Beddit: new mattress monitors your sleep". The Daily Telegraph. ISSN 0307-1235. Archived from the original on September 27, 2020. Retrieved August 18, 2018.
  7. Flacy, Mike (August 29, 2013). "Beddit tracker monitors your sleep patterns without having to wear it". Digital Trends. Archived from the original on July 26, 2020. Retrieved August 18, 2018.
  8. Stein, Scott (2014-07-10). "Misfit Beddit Sleep System slips under your mattress to listen to you breathe". CNET. Archived from the original on 2018-10-02. Retrieved 2018-08-18.
  9. Hall, Zac (2015-10-06). "Beddit launches Apple Watch sleep tracking app as Smart Sleep Tracker comes to Apple Stores". 9to5Mac. Archived from the original on 2020-11-08. Retrieved 2018-12-01.
  10. Rossignol, Joe (2016-09-26). "New Beddit 3 Sleep Tracker Available at Select Apple Stores Next Week". MacRumors. Archived from the original on 2020-11-08. Retrieved 2018-08-18.
  11. Langley, Hugh (2017-04-28). "Beddit is phasing out its old devices, but giving users a free upgrade". Wareable. Archived from the original on 2020-09-28. Retrieved 2018-12-10.
  12. Farr, Christina (2017-05-09). "Apple has acquired a sleep-tracking app called Beddit". CNBC. Archived from the original on 2020-11-18. Retrieved 2018-05-27.
  13. "Beddit Privacy Policy". Beddit. 2017-05-08. Archived from the original on 2017-05-10. Retrieved 2018-12-10.
  14. Cao, Peter (2018-09-21). "Apple-acquired Beddit sleep tracker shutting down cloud service in November". 9to5Mac. Archived from the original on 2020-08-17. Retrieved 2018-09-22.
  15. Cao, Peter (2018-11-15). "Apple-owned Beddit app officially removes cloud syncing functionality". 9to5Mac. Archived from the original on 2020-08-17. Retrieved 2018-11-27.
  16. Lee, Dami (2018-12-07). "Apple releases new Beddit sleep tracker". The Verge. Archived from the original on 2020-11-08. Retrieved 2018-12-08.
  17. Fingas, Roger (2018-12-07). "Apple's Beddit emerges from hibernation with Beddit Sleep Monitor 3.5". AppleInsider. Archived from the original on 2020-10-21. Retrieved 2018-12-08.
  18. Perez, Sarah (2019-06-18). "Apple launches a Beddit beta program focused on improving its app". TechCrunch. Archived from the original on 2019-06-19. Retrieved 2020-12-30.
  19. Miller, Chance (2020-08-04). "Apple teams up with UCLA on mental health study using Apple Watch, iPhone, and Beddit sleep tracker". 9to5Mac. Archived from the original on 2020-10-05. Retrieved 2020-12-30.
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