Ayu Maulida

Raden Roro Ayu Maulida Putri (Javanese: ꦫꦢꦺꦤ꧀​ꦫꦺꦴꦫꦺꦴꦄꦪꦸ​ꦩꦻꦴꦭꦶꦢ​ꦥꦸꦠꦿꦶ; born July 11, 1997) is an Indonesian People's Consultative Assembly Ambassador,[1][2][3] National Head of Communication of the Indonesian COVID-19 Response Acceleration Task Force,[4][5][6] fashion model and beauty pageant titleholder who won the title of Puteri Indonesia 2020.[11][12][13] Maulida is the third delegate from East Java to ever be crowned Puteri Indonesia after Putri Raemawasti in 2007 and Elvira Devinamira in 2014.[11][14][15][16] She represented Indonesia at the Miss Universe 2020 pageant where she placed in the top 21, becoming the eighth and third consecutive Indonesian woman to place at the pageant.[17][18][19]

In this article, the surname is Maulida, her Javanese patronymic surname; Putri is her Javanese matronymic surname, Raden Roro is her Javanese Royal Noble honour.

Raden Roro

Ayu Maulida Putri
ꦄꦪꦸ​ꦩꦻꦴꦭꦶꦢ​ꦥꦸꦠꦿꦶ
Maulida speaking as the Indonesian People's Consultative Assembly Ambassador
Born
Raden Roro Ayu Maulida Putri

(1997-07-11) July 11, 1997
Surabaya, East Java, Indonesia
Other names
  • Ayu Maulida
  • Ayuma
Alma materAirlangga University
Occupations
Height1.79 m (5 ft 10+1⁄2 in)[7][8][9][10]
Beauty pageant titleholder
TitlePuteri Indonesia Jawa Timur 2020
Puteri Indonesia 2020
Miss Universe Indonesia 2020
Hair colorDark brown
Eye colorDark brown
Major
competition(s)		Puteri East Java 2017
(1st Runner-up)
Face of Indonesia 2019
(Winner)
Face of Asia 2019
(Winner)
Puteri East Java 2020
(Winner)
Puteri Indonesia 2020
(Winner)[11]
(Best Traditional Costume)
Miss Universe 2020
(Top 21)
Signature

Early life and background
Maulida selected as the National Head of Communication of the Indonesian COVID-19 Response Acceleration Task Force in State Palace on 3 April 2020.[4][5][6]
Maulida elected as the Indonesian People's Consultative Assembly Ambassador on 12 March 2020.[1][2][3]

Born with the Javanese Royal Noble (Raden Roro ꦫꦢꦺꦤ꧀​ꦫꦺꦴꦫꦺꦴ), Maulida was raised in Surabaya with a Royal family tradition, She is the second child of three siblings.[20][21] She works as a model since she was 14, She graduated three and a half years with a law degree from Airlangga University, Surabaya – East Java.[22][23] In 2015, Maulida chosen as one of the Indonesian delegation on an exchange Model United Nations-trip program to Seoul, South Korea, 24th Harvard Model United Nations Conference.[24][25][26]

On 12 March 2020 together with Puteri Indonesia 2020 Queens Putu Ayu Saraswati and Jihane Almira Chedid, Maulida elected as Indonesian People's Consultative Assembly Ambassador[1][2][3] by the Speaker of the People's Consultative Assembly, Bambang Soesatyo.[27][28][29] On 3 April 2020 together with Puteri Indonesia Lingkungan 2011 - Reisa Kartikasari, Maulida was selected as the National Head of Communication for the Indonesian COVID-19 Response Acceleration Task Force by the President of Indonesia - Joko Widodo in State Palace,[4][5][6] coordinated by Indonesian National Board for Disaster Management,[30][31] involves Ministry of Health, Indonesian National Police, and Indonesian Armed Forces.[32]

Additionally, she also has organized charity works in the remote villages (desa) in the entire islands of Indonesia, with her own Non-governmental organization called #SenyumDesa (Smiling Village),[33][34][35] with Airlangga University alumni as the volunteers.[36][37][38] Helping the society with a vision to bring the smile from one remote village to another remote village through Gotong royong spirits,[33][34][36] by bringing the advanced infrastructure development for education, healthcare, electricity access, and internet access.[39][40][35]

Pageantry
Maulida NGO, "#SenyumDesa" during Face of Asia 2019 video campaign.[41][42]
Maulida wearing Kebaya together with Miss Universe 2019, Zozibini Tunzi of South Africa at the Puteri Indonesia 2020.[11]
Maulida NGO, "#SenyumDesa" in Sampang Regency, Madura Island.[36][37]

Face of Indonesia 2019

Before stepping into the field of pageantry, Maulida took part in "Face of Indonesia 2019" held by Indonesia Fashion Week 2019, the largest modeling event in Indonesia, the competition held on March 31, 2019, at Jakarta Convention Center – Jakarta,[43] where she won the "Best Catwalk Female Model" award, an award given for the first time since its initial implementation in 6 years.[44][45] By winning the title of "Face of Indonesia 2019", she gained the right to represent Indonesia to compete in the international competition, "Face of Asia 2019".[41] She demonstrated clothing from designers such as Poppy Dharsono, Agnes Budisurya, Danjyo Hiyoji, Barli Asmara, Misan, Tethuna, and Lia Afif.[46] Later in 2021, Maulida received the privileges to walk as a main guest star in Jakarta Fashion Week 2021, together with the reigning Puteri Indonesia 2020 Queens Putu Ayu Saraswati and Jihane Almira Chedid.[47]

Maulida representing Jawa Timur, competed in Puteri Indonesia 2020.[2][3]
Maulida on two last standing moment with Putu Ayu Saraswati, Puteri Indonesia Lingkungan 2020.[2][3]

Face of Asia 2019

On June 7, 2019, Maulida along with 4 other Indonesian representatives (Zian Alfin, Chealsea McKenzie, Joel Leo Pollock, and Alfrida Alifia) took part in the Face of Asia 2019 modeling contest held in Seoul, South Korea.[48][49][50] She won the Face of Asia, titled "Grand Prize Winner" the highest title in the contest. She managed to surpass 74 other participants from 27 countries.[41][42]

Maulida crowned Puteri Indonesia 2020 (Miss Universe Indonesia 2020) by her predecessor Frederika Alexis Cull.[11]

Puteri Indonesia East Java 2017 and 2020

Maulida joined the contest at the provincial level of the Puteri Indonesia East Java 2017, but she failed to win the title, and ended as first runner-up after the contest was won by Fatma Ayu Husnasari from Blitar.[11] In 2020, she returned to the same contest, and was chosen as the winner of Puteri Indonesia East Java 2020.[51][52]

Puteri Indonesia 2020

After qualifying the provincial title of Puteri Indonesia East Java 2020,[53][12] Maulida represented the province of East Java in the national beauty contest, Puteri Indonesia 2020, which was held on March 6, 2020.[11][54] She was successfully selected as the winner of Miss Universe Indonesia,[11][14][15][16] and also won the special award for "Best in Traditional Costume" and "2nd Runner-up in Best in Evening Gown".[55] The final coronation night was graced by the reigning Miss Universe 2019, Zozibini Tunzi[14][56][57] and Miss Universe 2015, Pia Wurtzbach as the selection committee.[58][59] During her finale night speech for Puteri Indonesia 2020,[60] Maulida successfully raised her charity foundation called #SenyumDesa, which helps rural villagers across the islands of Indonesia. Maulida said:[61][62]

"We as a Woman have the capacity to impact the community wherever we are, My platform "Senyum Desa" founded in 2017, makes me believe that this is our duty to give awareness and spread positivity. I truly believe a strong Woman stands up for herself, But a stronger Woman empowers others, so let's make the universe smile together...
I am Ayu Maulida, from Jawa Timur..."

— "Puteri Indonesia 2020, Top 11 Speech Competition (HD) from 0:32-1:02", YouTube, retrieved March 6, 2020

Miss Universe 2020

As the winner of Puteri Indonesia 2020, Maulida represented Indonesia at the 69th edition of Miss Universe 2020 pageant[12][14][63] which was held on May 16, 2021, at Seminole Hard Rock Hotel & Casino in Hollywood, Florida, United States.[64] At the finale, Maulida finished as one of the "Top 21 semifinalists".[65][66][67]

Maulida brought a national costume with the Komodo dragon-inspired ensemble, the last link to Prehistoric-Dinosaurs[68] that is endemic to the Indonesian islands of Komodo, Rinca, Flores, and Gili Motang.[69] Weighing 136 kg (300 lb), the costume also features the beading metal plates resembling scales were intricately hand-stitched, 3D chest piece and dramatic tail were created using leather laser cutting, mechatronics of the Komodo dragon headdress, a light up choker and gloves created with a lighting control system.[70][68]

See also
Wikimedia Commons has media related to Ayu Maulida Putri.

References
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