Alceon Group

Alceon Group is an Australian manufacturer and owns Decor Corporation Founded in Melbourne in 1958[1] and acquired by Marlin Brands in 2017 and Willow Ware Australia Founded in Melbourne in 1887[2].[3][4][5][6][7]

Alceon Group
Founded1887 (1887)
Headquarters
Sydney
,
Australia
Area served
Worldwide
Websitewww.alceon.com.au

Willow had its origin in Wilson Brothers Pty, founded by Ralph and Richard, sons of Ralph Wilson, sen., (c. 1826 – 14 June 1901) and Elizabeth Wilson ( – 21 April 1912). With start-up capital from their parents, they began making tin cans in 1887, then developed a factory in North Melbourne. Ralph Wilson (1865 – 10 December 1930) married Agnes Kirkwood Twaddell (1870–1946) in 1896, and had a home "Benarty", in High street, Malvern. He seems to have been a respected employer, but nothing has been found of his brother Richard's involvement, apart from his retirement in 1906. Apart from robberies and vandalism, the company was never in the news; they established the "Willow" brand in the 1920s, making billies, Coolgardie safes, etc.; became W., M., Y., and A. H. Wilson Ltd. They later moved to Tullamarine, and now only make plastic products. Since 2018 owned by Decor Corporation, a subsidiary of Marlin Management Services.

Brands

Marlin Brands
Moulded plastic "esky" by Willow

Owns 50% of Marlin Brands with Oaktree Capital Management.

  • EziBuy[7]
  • Zanui - Homewares Stores[8]
  • Decor - Food Storage Containers, Brushware & Mops[1]
  • Reva - Pegs
  • Starmaid - Document Storage
  • Willow - BBQ Needs, Document Storage[2]

Mosaic Brands

In July 2018, City Chic Collective sold five of its brands; Autograph, Crossroads, Katies, Millers and Rivers, to Noni B (later renamed to Mosaic Brands) leaving only one brand, City Chic, in its portfolio.[9][10] The remaining operations were rebranded City Chic Collective in November 2018.[11][12]

Owns 36% of Mosaic Brands.[13]

  • Autograph
  • BeMe
  • Crossroads[14]
  • Events
  • Katies
  • Liz Jordan
  • Maggie T
  • Millers[15]
  • Noni B
  • Rivers[16]
  • Rockmans[17]
  • Table Eight
  • W. Lane

See also

References
  1. https://www.decor.com.au/
  2. "Willow Australia | Insulated Coolers | Bins & More". www.willow.com.au. October 31, 2017.
  3. "Decor owner Marlin Brands makes $400m first pitch to buyers". Australian Financial Review. September 5, 2018.
  4. Pollack, Michael (May 2, 2019). "Oaktree and Alceon acquire Marlin".
  5. McIlvaine, Heather (December 18, 2019). "Marlin Brands buys Zanui". Inside Retail.
  6. McIlvaine, Heather (April 30, 2019). "Oaktree and Alceon acquire Decor and Willow brands". Inside Retail.
  7. "Marlin Brands". Marlin Brands.
  8. "Furniture & Homewares | Lifestyle Destination | Zanui". www.zanui.com.au.
  9. "Noni B bags Rivers, Millers and Katies in Specialty buy". The West Australian. 2018-05-14. Retrieved 2018-05-14.
  10. Specialty Fashion Group completes divestment of five brands Specialty Fashion Group 2 July 2018
  11. Official Name Change to City Chic Collective Limited City Chic Collective 23 November 2018
  12. "Change of Company Name to City Chic Collective" (PDF). ASX. Retrieved 20 December 2018.
  13. "Mosaic Brands Limited - every occasion is a special occasion worth feeling fabulous for - home". www.mosaicbrandslimited.com.au.
  14. "Crossroads Fashion & Home Online in Australia". www.crossroads.com.au.
  15. "Millers Online | Shop effortless & affordable Women's Clothing & Accessories with an ageless appeal for everyday". www.millers.com.au.
  16. "Rivers Australia | Big Brands. Low Prices". www.rivers.com.au.
  17. "Rockmans | Save on Fashion & Homewares". www.rockmans.com.au.
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