Advanced Media Broadcasting System

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and at the 3rd Floor of Starmalls EDSA Shaw complex, both in Mandaluyong City, Metro Manila.

Advanced Media Broadcasting System
TypePrivate
IndustryMass Media, Broadcasting
Founded1994
FounderJose Luis "Bobet" Vera
Jinji Buhain
Headquarters9/F Paragon Plaza, EDSA cor. Reliance St.,
Mandaluyong City, Metro Manila
,
Philippines
Area served
Nationwide
Key people
Manuel B. Villar Jr. (Chairman)
Manuel "Paolo" A. Villar III (Vice-Chairman)
Maribeth Tolentino (President)
ProductsK-Lite, ALLTV
OwnerPrime Asset Ventures, Inc.
ParentPlanet Cable (Streamtech)
Websitealltv.ph

Founded in 1994 by the Vera family, it is owned by the Villar Group-backed Prime Asset Ventures through Planet Cable.

History

Early years

The Vera family, under the aegis of Quest Broadcasting head, attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994 with its Congressional franchise granted the following year.[1] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed its callsign to DWKX which gave the birth of adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations - (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network - formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature as the bill lapsed into law after 30 days of inaction.[2][3] The Vera family and AMBS president Andrew Santiago, however, decided to sell the company to Planet Cable of real estate magnate and businessman-politician Manny Villar after its FM station (K-Lite) was in the red due the effects of the COVID-19 pandemic.[4][5]

On January 5, 2022, the National Telecommunications Commission (NTC) awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an 18-month test broadcast period; and for the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.[6][7] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.[8][9]

In June 2022, AMBS Manila began its test broadcast.[10] On September 1, 2022, TV Host Willie Revillame announced that the TV station of AMBS will be named as ALLTV. Initially targeted on October 1, 2022,[11] ALLTV made its soft launch on September 13, 2022, at 12 pm PHT, with plans of expanding it nationwide by the end of the year or even sooner; the grand launch will take place in early 2023. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would return on ALLTV since its final broadcast on GMA Network on February 11, 2022.[12]

Stations

Radio
Branding Callsign Frequency Power Location
103.5 K-Lite DWOW 103.5 MHz 25 kW Metro Manila
Magic 106.3[Note 1] DXKM 106.3 MHz 10 kW General Santos

Television
Analog (shutoff by 2023)
Branding Callsign Channel Location (Transmitter site) Power Type
ALLTV DZMV-TV TV-2 Sgt. Esguerra Avenue cor. Mother Ignacia Street, Quezon City, Metro Manila 30 kW Originating
Digital
Branding Callsign Ch. # Frequency Power Area of Coverage
ALLTV DZMV-TV 16 485.143 MHz 10 kW Metro Manila

ALLTV Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022.[13]

Channel Video Aspect Short name Programming Note
2.01 1080i 16:9 ALLTV HD ALLTV (Main DZMV-TV programming) Test broadcast
2.02 480i ALLTV SD ALLTV
2.03 720p K-Lite TV Unknown
2.04 480i 16:9 DEPED TV DEPED TV
Pay TV
Cable Provider Ch. # Coverage
Cablelink 23 Metro Manila
Planet Cable 2
Sky Cable 35 (Metro Manila) / Check local listings Nationwide (Check local listings)
Cignal 35
G Sat 2
Other cable operators 2 or 100

Notes
  1. Operated by Quest Broadcasting.

References
  1. "Republic Act No. 8061". The Corpus Juris. June 15, 1995.
  2. "Republic Act No. 11253". The Corpus Juris. June 25, 2019.
  3. "Republic Act No. 11253 | GOVPH".
  4. "House Concurrent Resolution No. 21" (PDF).
  5. Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
  6. Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.
  7. Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Retrieved January 25, 2022.
  8. Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Retrieved May 2, 2022.
  9. "Advanced Media Broadcasting System Inc. ni dating Senador Manny Villar, nakuha ang broadcast frequencies ng ABS-CBN". RMN. Retrieved January 26, 2022.
  10. "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Retrieved July 13, 2022.
  11. "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
  12. Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin.
  13. "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
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