Adrian Adonis

Adonis (left) during a 1982 match with Bob Backlund.

Franke trained under Fred Atkins and debuted in 1974, wrestling under the name Keith Franks. In the late 1970s, he adopted the ring name "Adrian Adonis" and the character of a brawling, leather jacket-clad biker.[4] In Pacific Northwest Wrestling, Adonis formed a tag team with Roddy Piper. He later split from Piper and became a fan favorite, teaming with Ron Starr to win the NWA Pacific Northwest Tag Team Championship from Piper and Killer Brooks before losing the title to the Kiwi Sheepherders.[4]

In the late 1970s, Adonis joined the Minneapolis-based American Wrestling Association. In 1979, he formed a tag team with Jesse Ventura. The team was called The East-West Connection because Adonis was from New York (in the East), while Ventura was billed from California (in the West). The East-West Connection was awarded the AWA World Tag Team Championship on July 20, 1980, when Verne Gagne (one half of the tag champions with Mad Dog Vachon) was unable to defend it because he was vacationing in Europe. They held the belts until June 14, 1981, when they were defeated by Greg Gagne and Jim Brunzell.

Adonis applying a chokehold to Bob Backlund during a 1982 match

Adonis and Ventura debuted in the World Wrestling Federation (WWF) in October 1981, working both as a team and in singles matches.[5] Adonis was a frequent challenger of WWF Champion Bob Backlund and Intercontinental Champion Pedro Morales throughout the first half of 1982.[6]

When injuries caused Ventura to stop wrestling regularly,[3] Adonis formed a tag team with the Texan Dick Murdoch, called "The North-South Connection". The team debuted in late 1983. Around this time, Adonis (who had previously been a muscular, stocky, and well-conditioned wrestler) gained a considerable amount of weight. On April 17, 1984, The North-South Connection defeated Tony Atlas and Rocky Johnson to win the WWF World Tag Team Championship. They held the title until January 21, 1985, when they were defeated by Barry Windham and Mike Rotundo. The team split shortly after the loss.[4][7][8]

In late 1985, after being briefly managed by Bobby "The Brain" Heenan and adopting the DDT as a finisher, Adonis' gimmick began to change. First, Jimmy Hart became his manager when Hart traded King Kong Bundy to Heenan in exchange for Adonis and The Missing Link. With Hart in his corner, Adonis defeated Corporal Kirchner to advance in The Wrestling Classic pay-per-view tournament in November, then lost to Dynamite Kid in the quarterfinals.[9] After taking Heenan as his manager in July 1985, Adonis started carrying a briefcase. Eventually, the briefcase had the phrase "Relax with Trudi" on it. In September 1985, Hart would become his manager and he would also eventually carry a spray called Fragrance. During an edition of Piper's Pit which aired in January 1986, Adonis gave his signature leather jacket away to host Roddy Piper (who wore it for years afterward). Adonis then adopted the gimmick of the effeminate "Adorable" Adrian Adonis, bleaching his hair blonde and wearing pink ring attire, as well as scarves, leg warmers, dresses, hats, and clownish amounts of eye shadow and rouge.[10] At this time, his weight further ballooned, peaking at over 350 lb (160 kg; 25 st).[11] He also ceased his prior weightlifting regimen, stopped tanning, and removed all of his body hair. The result made him appear pale, soft, rotund and flabby, despite the fact that he retained considerable athleticism and agility in the ring. He defeated Uncle Elmer in quick fashion at WrestleMania 2[12] and feuded extensively with the Junkyard Dog and George "The Animal" Steele, while also unsuccessfully challenging Hulk Hogan for the WWF Championship on multiple occasions.[4]

In May 1986, during Piper's five-month hiatus from the WWF, Adonis (with Hart) debuted his own talk segment, The Flower Shop.[13] These segments were the primary backdrop for Paul Orndorff's slow-building heel turn against his friend Hulk Hogan, with Adonis relentlessly needling Orndorff about living in Hogan's shadow. In August, shortly before Piper's return, Adonis obtained the services of Piper's bodyguard, "Cowboy" Bob Orton, who took to wearing a pink cowboy hat. A feud with Piper heated up when Adonis, Orton, and Don Muraco attacked him during a "duel" between the two talk segments, injuring his leg, covering him in lipstick and damaging the Pit set. A week later, Piper destroyed the set of The Flower Shop with a baseball bat. It was never rebuilt. On the October 4 Saturday Night's Main Event VII, Piper struck Adonis with a crutch, resulting in a two-month absence from TV with an alleged separated shoulder. In reality, Adonis was fired but quickly rehired when Piper's house show matches vs. Don Muraco and Bob Orton Jr. didn't draw.[14] After Adonis returned in November to attack Piper on the Pit, the two agreed to a hair vs. hair match at WrestleMania III. Piper won the bout with help from Brutus Beefcake,[15] who cut off the majority of Adonis' hair afterward.[4] Adonis then began a feud with Beefcake but was fired in May 1987 for what the WWF claimed were "dress code violations".[16]

Franke (now with a shaved head) left the WWF shortly after WrestleMania III and returned to the AWA, where he was managed by Paul E. Dangerously during 1987. He maintained his "Adorable" Adrian Adonis gimmick, feuded with Tommy Rich and lost the final match of the AWA International Television Championship tournament to Greg Gagne in December 1987. While there, he lost one hundred pounds and hoped to return to WWF.

With his ankle fully recovered, Franke wrestled a tour for New Japan throughout May and June 1988. During that tour, he would not use his North American "Adorable" gimmick and teamed up with the likes of Dick Murdoch, Owen Hart, and D.J. Peterson. On June 23, he and Murdoch unsuccessfully challenged Riki Choshu and Masa Saito for the IWGP Tag Team Championship. On June 26, teaming up with Murdoch against Kengo Kimura and Yoshiaki Fujiwara, which ended in a draw.