A Meia Noite

"A Meia Noite" (stylized as "AMEIANOITE"; Portuguese: [ˈa ˈmejɐ ˈnojtʃi]; transl. At Midnight) is a song by Brazilian singer and drag queen's Pabllo Vittar and Gloria Groove, recorded for Vittar's fifth studio album, Noitada. The song was released for digital download and streaming by Sony Music Brazil, as the album's second single on October 20, 2022.[1]

"A Meia Noite"
Single by Pabllo Vittar and Gloria Groove
from the album Noitada
LanguagePortuguese
ReleasedOctober 24, 2022 (2022-10-24)
Genre
Length3:17
Songwriter(s)
  • Arthur Marques
  • Daniel Garcia
  • Maffalda
  • Pablo Bispo
  • Rodrigo Gorky
  • Ruxell
  • Tap
  • Zebu
Producer(s)
  • Ruxell
  • Tapsounds
  • Brabo Music
Pabllo Vittar singles chronology
"Descontrolada"
(2022)		 "A Meia Noite"
(2022)		 "Sal"
(2022)
Gloria Groove singles chronology
"Vermelho"
(2022)		 "A Meia Noite"
(2022)		 "Proibidona"
(2023)
Music video
"A Meia Noite" on YouTube

Concept

The song alludes to the series Wednesday, Chilling Adventures of Sabrina and the music video has a concept inspired by The Blair Witch Project and American Horror Story.[2]

Promotion and release

The promotion of the single began with mysterious publications by Vittar and Groove on social networks announcing their next single, where a mix of mysterious teasers of sects, pentagrams and witches was released. After a few weeks of mystery, the artists announced their return with the single "A Meia Noite", which would be released on October 20.

"A Meia Noite" was released for digital download and streaming as the second single from Vittar's album on October 20, 2022.[3]

Live performances

Vittar and Groove performed "A Meia Noite" for the first time on Música Boa Ao Vivo on November 8, 2022.[4] On December 3, Vittar performed the song at Caldeirão com Mion. On January 29, 2023, Vittar performed the song on Domingão com Huck.[5][6] On March 18, Vittar performed the song at Altas Horas.[7]

Commercial performance

The track became the most heard single on the Deezer platform, with large audiences in countries such as Brazil, the United States, Portugal and France. Pabllo Vittar had a growth in the digital platform of 94% in Brazil and 91% in the world in streams and 42% in Brazil and in the world in unique users. Gloria Groove, on the other hand, grew 47% in Brazil and in the world in streams and 25% in Brazil and in the world in unique users, in the same period.[8]

Release history
Release history for "A Meia Noite"
Region Date Format(s) Label Ref.
Various October 20, 2022
Sony [9]

References
  1. "Pabllo Vittar e Gloria Groove revelam data de lançamento do clipe de 'AMEIANOITE'". POPline (in Brazilian Portuguese). 2022-10-31. Retrieved 2023-06-09.
  2. Arouca, Izabella (2022-11-03). "Pabllo Vittar e Gloria Groove dão beijão e show de dança como bruxas no clipe IMPACTANTE de 'AMEIANOITE'; assista". Hugo Gloss (in Brazilian Portuguese). Retrieved 2023-06-09.
  3. Roque, Vitória (2022-11-03). "Pabllo Vittar e Gloria Groove lançam clipe de "AMEIANOITE"; veja". Tracklist (in Brazilian Portuguese). Retrieved 2023-06-09.
  4. "Gloria Groove se une a Ludmilla, Pabllo Vittar e Pedro Sampaio no 'Música Boa'". POPline (in Brazilian Portuguese). 2022-11-08. Retrieved 2023-06-09.
  5. Domingão com Huck [@domingao] (2023-01-29). ""AMEIANOITE" para animar a sala da sua família neste #Domingão!" (Tweet) – via Twitter.
  6. Domingão com Huck [@domingao] (2023-01-29). "Os vocais da mamãe @pabllovittar cantando "AMEIANOITE" no #Domingão!" (Tweet) – via Twitter.
  7. "Pabllo Vittar e Priscilla Alcantara estarão no 'Altas Horas' deste sábado (18)". POPline (in Brazilian Portuguese). 2023-03-18. Retrieved 2023-06-09.
  8. "Com referências do Halloween, Pabllo Vittar e Gloria Groove lançam "Ameianoite"". Terra (in Brazilian Portuguese). Retrieved 2023-06-09.
  9. AMEIANOITE – Single by Pabllo Vittar & Gloria Groove, 2022-10-20, retrieved 2023-06-13
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