A Aa

A Aa revolves around the lives of 23-year-old Anasuya Ramalingam and Aanand Vihari and their families. Aanand, a former chef, runs an e-foods business in Hyderabad. He belongs to a middle-class family with responsibilities to fulfill, like getting his sister Bhanumathi married and paying off debts (his father is dead).

Anasuya is the daughter of a rich and strict mother named Mahalakshmi. Anasuya has never really got along with her mother, while being very close to her father, Ramalingam, who doesn't talk much against Mahalakshmi. When her mother goes on a business trip, her father Ramalingam sends her to visit her extended family in Kalavapudi village near Vijayawada to avoid a matchmaking for her. On the train ride there, she meets her cousin Aanand, whom her father asked to accompany her back to his home.

While she happily discovers the joy of being at her maternal uncle's house in Kalavapudi, she and Aanand playfully butt heads through a series of comical situations. But she also discovers that Aanand is being coerced into to marrying a girl in the village, Nagavalli, due to Aanand's family being in debt to Nagavalli's father, Pallam Venkanna, and Nagavalli loving Aanand. Aanand is not interested, but unable to turn down the proposal from Nagavalli's father, he keeps deferring it using his sister Bhanu's marriage as an excuse.

One day when Nagavalli comes to their house, she takes an instant disliking to Anasuya upon learning she is Aanand's cousin. Anasuya decides to frustrate her further by acting close with Aanand in front of her. An irked Nagavalli gets her father to call Anasuya's father and threatens to inform Mahalakshmi that Anasuya is currently in Kalavupudi. There is some backstory as to why Mahalakshmi doesn't like her brother's family - which is revealed later. Ramalingam resolves the situation, but Mahalakshmi's secretary eavesdropped on the phone call and decides to call her anyway. Ramalingam maintains his calm but quickly calls Aanand and asks him to bring Anasuya back to the city before Mahalakshmi returns from Chennai. Aanand manages to convince Nagavalli to lend him a jeep, which she agrees to only because Anasuya is leaving the village, and gets her back home before her mother returns.

Back at home, Anasuya now realises her love for Aanand. However, Mahalakshmi has already arranged her marriage with a rich guy named Shekhar, which got intentionally canceled by Ramalingam in Anasuya's favor without revealing their identity. She defers meeting him twice, but eventually is forced to meet at a golf course. There, she accidentally hits the ball straight in his face and also injures the caddie. When Anu takes Shekar to the hospital, she runs into Aanand and Bhanu. He reveals that his mother has been hospitalized after Pallam Venkanna ridiculed their family status and Bhanu's lack of marriage prospects in an attempt to make it seem like he was doing them a favour by allowing Aanand to marry his daughter. Although Anasuya is happy to see Aanand and Bhanu, she is saddened by this news. To make matters worse, she sees that Nagavalli and her father are also at the hospital. She then asks Aanand if Bhanu can stay with her at her family's place as they became close friends during her time in Kalavupudi. Aanand agrees but gives permission for only for a day.

Anasuya brings her home and reveals to Mahalakshmi that Bhanu is Aanand's sister. Mahalakshmi initially refuses to let Bhanu in but agrees later. She reveals that she had taken a loan from Aanand's father(Mahalakshmi's brother), Krishnamoorthy, for business, and when she came to return the money, they had refused and closed the door on her face because Aanand's father died. She warns Anasuya to be careful with Bhanu. Later that night Bhanu sees Shekhar's photo and says that he is good-looking. Anasuya again gets an idea, and next day, takes her to a mall and makes a deal with Bhanu. Bhanu had Anasuya help her ruin a proposal that came while she was staying with her, so now Anasuya says Bhanu owes her the same favour. As this plan unfolds, Shekar starts to fall in love with Bhanu. At one point, Shekar's grandfather mistakes Bhanu for Anasuya and even he agrees for their marriage.

In the meantime, Anasuya finally confesses her feelings to Aanand. But he reveals that Mahalakshmi delaying and then refusing to return the money she borrowed from his father all those years ago, was the reason for his father's death. Krishnamoorthy's properties and wealth that he had put as collateral for Mahalakshmi's business came up for auction after 4 years (Mahalakshmi promised to give it back in 2 years) and when he asked Mahalakshmi to give back the money, she refused and cited that it's not the end of the world for him if their ancestral land got auctioned off. Unable to take the humiliation in the village, Krishnamoorthy committed suicide before the auction took place, warning Aanand in his suicide note to not sacrifice his happiness for other people's happiness. Aanand also says Anasuya's father wasn't there for them when he was needed to stand up against her mother for what she was doing. He is unsure how both families will ever agree to their marriage.

Mahalakshmi discovers that Shekhar loves Bhanu and not her daughter and locks her up. This angers Anasuya, who meets Aanand and urges him to elope with her. He refuses, and this angers her more, and she starts walking aimlessly. She gets kidnapped by Pallam Venkanna's henchmen. Aanand manages to save her, just in time for her engagement with Shekar and leaves with Bhanu. He reveals to Bhanu that he loves Anasuya, and she urges him to reveal the truth to Anasuya. He goes back to her engagement party and confesses his love, saying that he will keep her happy in any way she wants. Mahalakshmi demands Aanand to let go of her daughter, but Aanand confronts her for how she cheated his father out of the money she owed him. In the end, he leaves with Anasuya.

When Anasuya and Aanand reach his house, she is surprised to see her parents there. Her father reveals that as soon as Anasuya and Aanand left, Mahalakshmi had a panic attack, but he managed to calm her down and get through to her about why they should let them be together. In the end, both families make amends for their past mistakes. Shekar also visits soon after to ask for Bhanu's hand in marriage.

And lastly, Nagavalli seems to be coping with the fact that Aanand isn't going to marry her...but she then says to her father that if the pair were to separate one day, Aanand would return to her.

• Samantha Ruth Prabhu as Anasuya Ramalingam "Anu" (Voice dubbed by Chinmayi).
• Nithiin as Ananda Vihari "Nandu"
• Ananya as Bhanumathi "Bhanu", Aanand's sister
• Srinivas Avasarala as Shekar, Anu's former fiancée, and Bhanu's love interest
• Anupama Parameswaran as Pallam Nagavalli "Valli" Venkanna's daughter, Aanand's fiancée
• Nadhiya as Mahalakshmi, Anu's mother
• Naresh as Ramalingam, Anu's father
• Rao Ramesh as Pallam Venkanna, Valli's father
• Easwari Rao as Kameshwari, Nandu's mother
• Jayaprakash as Krishnamoorthy, Nandu's father
• Hari Teja as Mangamma, Anu's househelp and personal assistant
• Srinivasa Reddy as Gopal, Mahalakshmi's secretary
• Ajay as Pallam Venkanna's son and Valli's brother
• Posani Krishna Murali as Pallam Narayana, Pallam Venkanna's brother
• Giri Babu as Banerjee, Shekar's grandfather
• Shanoor Sana as Latha, Mahalakshmi's friend
• Raghu Babu as Raghu, Latha's boyfriend
• Praveen as Muthyam, Nandu's friend and labour
• Shakalaka Shankar as Pratap, thief who wanted to steal in Nandu's house
• Sri Sudha Bheemireddy as Anu's acting teacher
• Annapoorna as Baby Mamma, an old woman in Nandu's village
• Rajitha as Baby Mamma's relative
• Karate Kalyani as Baby Mamma's relative
• Heroshini Komali as Nandu's youngest sister
• Chammak Chandra as Bhanu's former fiancée
• Gundu Hanumantha Rao as Bhanu's former prospective father-in-law, (Chammak Chandra)'s father
• Sivannarayana Naripeddi as a doctor

The film's soundtrack and background music is composed by Mickey J. Meyer, collaborating with Trivikram Srinivas for the first time. The album features five tracks, with lyrics written by Ramajogayya Sastry and Krishna Chaitanya. The audio rights of the film were acquired by Aditya Music. The film's soundtrack album was originally slated to launch on 15 April 2016.[36] However, the audio release was postponed to late April.[37] Eventually, the album was released on 1 May 2016,[38] at a launch event in Shilpakala Vedika at Hyderabad, with actor Pawan Kalyan attending as chief guest.[39][40] The album released in a jukebox format through YouTube, before the launch and got more than 1 million views on the video-sharing platform.[41]

The audio received positive reviews from critics. Behindwoods gave 2.75 out of 5 stating that the album is a "whiff of fresh air from Mickey J Meyer in the midst of heavy duty albums".[42] Sravana Bhargavi of The Times of India gave 4 out of 5 and stated "The album is a winner in terms of the variety that Mickey brings to the table."[43] Indiaglitz gave 3.25 out of 5 stating that "The album comes with good situational songs."[44] Karthik Srinivasan of Milliblog reviewed it as "a simple and modest soundtrack from Mickey J Meyer".[45] Moviecrow gave 3 out of 5 stating it as an "ear-pleasing album far from regular commercial potboilers".[46]

Producer S. Radha Krishna had initially planned to release the film on 14 January 2016, coinciding with Sankranthi,[47] but later the release date was moved to 14 February 2016 to release it on Valentine's Day.[48][49] During early February, the makers postponed the release of the film to 22 April 2016.[50] The release was further postponed to 6 May 2016,[51] and later to 20 May, due to the release of Suriya's 24 (2016). But the film was postponed to 3 June, due to Mahesh Babu's Brahmotsavam (2016) as a majority of the theaters were occupied for the film.[52] On 26 May 2016, the makers announced that the release of the film was preponed to 2 June.[53]

BlueSky Cinemas, one of the leading players in overseas market for Indian movies bought the rights of this film during early November 2015. They bought the rights of this film before the filming began.[54] During the end of December 2015, Eurotolly bought rights from BlueSky Cinemas to distribute this movie in Europe (excluding UK).[55]

• A Aa at IMDb