ATT 4 FUN

ATT 4 FUN is a shopping mall in Xinyi Planning District, Taipei, Taiwan that opened on August 29, 2011. The name "ATT" stands for "attractive". Using the homonym of "FOR", the letters are changed to the number "4", which represents the four major industries of fashion, cultural creation, entertainment, and food. "FUN" combines fashion shopping with eating, drinking, playing, and fun, bringing all-round joy to a better life.[1]

ATT 4 FUN
ATT 4 FUN logo
LocationNo. 12, Songshou Road, Xinyi District, Taipei, Taiwan
Coordinates25.03548°N 121.56600°E / 25.03548; 121.56600
Opening dateAugust 29, 2011
ManagementATT4FUN CO., LTD
ArchitectKris Yao
No. of floors10 floors above ground
3 floors below ground
Public transit accessTaipei 101–World Trade Center metro station
Websitehttp://www.att4fun.com.tw/

History

The building ATT 4 FUN currently occupies was originally operated by New York New York Shopping Center, which opened in March 2000.[2] However, in August 2010, due to a cumulative loss of NT$1.8 billion since its opening 9 years, the operation of the mall was closed for refurbishment and reopened under the name ATT 4 FUN on August 29, 2011.[3] ATT 4 FUN introduced international fashion brands, American and Japanese street fashion brands, lifestyle design styles, international themed restaurants, a performing arts hall, Sky Lounge Bar and other facilities. The seventh to eighth floors above the ground are stationed by the group's own brand "ATT Show Box". The main venue on the seventh floor covers an area of about 3,300 m2 (36,000 sq ft), with a ceiling height of 9 m (30 ft), with more than 2,000 spectator seats. A lift for cars to enter and exit is suitable for large-scale exhibitions, pop music, and art performances.[4]

In September 2014, the "Dream Dessert Paradise" on the fourth level opened. The well-known Japanese space design team planned and designed the theme of Alice in Wonderland, which was the first in Taiwan to convert the entire mall floor into a dessert area.[5] In 2016, ATT 4 FUN's annual revenue exceeded 5 billion yuan. There are skybridges connecting the second floor of the ATT 4 FUN shopping mall with Taipei Xinyi Vieshow Studios, Taipei Nan Shan Plaza, and Taipei 101.[6]

  • Exterior
    Exterior
  • At night
    At night
  • Level 1
    Level 1
  • Level 4
    Level 4
  • Level 10 Outdoor Terrace
    Level 10 Outdoor Terrace
  • Uniqlo store
    Uniqlo store

See also

References
  1. "(Chinese)UNIQLO ATT 4 FUN信義店將開幕 人氣商品超優惠". China Times.
  2. "(Chinese)紐約紐約易主 ATT月底接手 德杰9年虧18億 轉讓品牌退出百貨業". tw.appledaily.com.
  3. "New York New York to change image". Taipei Times.
  4. "(Chinese)ATT 4 FUN重新改裝 百貨吃到飽下殺5折". ftvnews.com.tw.
  5. "(Chinese)信義區ATT 4 FUN美食新戰力 藏壽司、神保町陸續進駐". United Daily News.
  6. "(Chinese)信義商圈「夜王」ATT 4 FUN 持續加碼擴大「夜經濟」". udn.com.
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