ASAP (STAYC song)

"ASAP" is a song recorded by South Korean girl group STAYC for their second single album Staydom. It was released as the lead single on April 8, 2021, by High Up Entertainment. The song was written and composed by Black Eyed Pilseung and Jeon Goon, and arranged by Rado.

"ASAP"
Single by STAYC
from the EP Staydom
LanguageKorean
ReleasedApril 8, 2021 (2021-04-08)
GenreBubblegum pop
Length3:13
Label
  • High Up Entertainment
  • Kakao
Songwriter(s)
Producer(s)Black Eyed Pilseung
STAYC singles chronology
"So Bad"
(2020)		 "ASAP"
(2021)		 "Stereotype"
(2021)
Music video
"ASAP" on YouTube

Background and release

On March 24, 2021, High Up Entertainment announced that STAYC would be releasing their second single album titled Staydom on April 8.[1] On March 25, the promotional schedule was released.[2] On March 27, the track listing for the single album was released with "ASAP" announced as the lead single.[3] On April 2, a highlight medley teaser video was released.[4] On April 6, the teaser video showing portion of the song choreography was released.[5] On April 7, the teaser for the music video was released.[6] The song along with the music video was released on April 8.[7]

Composition

"ASAP" was written and composed by Black Eyed Pilseung and Jeon Goon, and arranged by Rado.[8] Musically, the song is described by NME as "trapped between a cutesy bubblegum pop production and a sensual summer jam". "ASAP" was composed in the key of C major, with a tempo of 132 beats per minute.[9]

Commercial performance

"ASAP" debuted at position 108 on South Korea's Gaon Digital Chart in the chart issue dated April 11–17, 2021.[10] The song also debuted at position 35 on the Gaon Download Chart in the chart issue dated April 4–10, 2021, and at position 108 on the Gaon Streaming Chart in the chart issue dated April 11–17, 2021.[11][12] The song then ascended to position 9 and 17 on the Gaon Digital Chart and Gaon Download Chart, respectively, in the chart issue dated June 6–12, 2021, and at position 8 on the Gaon Streaming Chart in the chart issue dated June 13–19, 2021.[13][14][15] The song debuted at position 70 on Billboard K-pop Hot 100 in the chart issue dated April 24, 2021.[16][17] The song then ascended to position 9 in the chart issue dated May 29, 2021.[18]

Promotion

Prior to the single album's release, on April 8, 2021, STAYC held a live event called "STAYC (스테이씨) The 2nd Single Album [STAYDOM] Showcase" on V Live to introduce the single album and its song including "ASAP".[19] Following the release of the single album, the group performed "ASAP" on five music programs: KBS2's Music Bank on every Thursday from April 9 to April 30,[20][21][22][23] SBS's Inkigayo on every Sunday from April 11 to May 2,[24][25][26][27] SBS MTV's The Show on April 13 and 20,[28][29] MBC's Show! Music Core on April 17 and May 1,[30][31] and MBC M's Show Champion on April 21.[32]

Credits and personnel

Credits adapted from Melon.[8]

Studio

Personnel

  • STAYC – vocals, background vocals
  • Black Eyed Pilseung – lyrics, composition
  • Jeon Goon – lyrics, composition
  • Rado – arrangement, bass, keyboard
  • Jung Eun-kyung – recording, digital editing
  • Kim Su-jeong – recording
  • Go Hyeon-jeong – mixing
  • Kim Jun–sang – mixing (assistant)
  • Jung Gi-un – mixing (assistant)
  • Im Min-woo – mixing (assistant)
  • Stuart Hawkes – mastering

Accolades

Awards and nominations
Name of the award ceremony, year presented, category, and the result of the nomination
Ceremony Year Category Result Ref.
Golden Disc Awards 2022 Digital Song Bonsang Won [33]
Korean Music Awards 2022 Best K-pop Song Nominated [34]
Mnet Asian Music Awards 2021 Best Dance Performance – Female Group Nominated [35]
Song of the Year Nominated

Listicles
Name of publisher, year listed, name of listicle, and placement
Publisher Year Listicle Placement Ref.
Billboard 2021 25 Best K-Pop Songs of 2021 22nd [36]
NME The 25 best K-Pop songs of 2021 19th [37]
Time The Best K-Pop Songs and Albums of 2021 Placed [38]
The Best K-Pop Songs of 2021 So Far Placed [39]

Charts

Release history
Release history for "ASAP"
Region Date Format Label Ref.
Various April 8, 2021
  • High Up Entertainment
  • Kakao
 [8]

References
  1. Lee, Min-ji (March 24, 2021). "스테이씨, 4월8일 컴백 확정...스포일러 영상 공개(공식)" [STAY C, comeback confirmed on April 8th...Spoiler video released (official)] (in Korean). Newsen. Archived from the original on September 17, 2021. Retrieved September 17, 2021 – via Naver.
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