5 (gum)

5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers.[1][2] The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "How It Feels To Chew Five Gum") and that it has 5 calories.[3]

5 gum was introduced in the United States in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, and in China, India, Italy, Middle East, Thailand, and Malaysia in 2010. When introduced to new markets, 5 would be stylized and branded as "New 5 Gum".[4][5][6]

5 logo

Products
Sticks of 5 gum (Cobalt, Rain, Flare, Lush, Elixir, Solstice, Zing, React)

The first three flavors introduced were Peppermint, Spearmint, and Cinnamon; second came Tropical and Berry; and in 2009, Winter mint and Bubble.[7] In March 2010, two new flavors, both named "React" were introduced in the United States along with the slogan: "Everyone Experiences It Differently".[8] "React" comes in both mint and fruit flavors. It was released in Australia in March 2011.[9] 5 also offers a watermelon flavor called "Prism", a green apple flavor called "Vortex" and a sour tropical flavor called "Swerve".[10]

A limited edition flavor called "Mutant" was released in Australia as a promotion for X-Men: First Class in May 2011. It was discontinued and later re-released as "Cirrus".[11] Also, in June 2012, Wrigley released Cobalt and Rain micro-packs, bottle and mini bottle formats. The bottles contain pellet style gum instead of stick gum in the standard packs.[12] The bottle format is available in Canada as well.[13]

On September 8, 2020, 5 announced that it would be collaborating with Razer's gaming beverage brand "Respawn By Razer" to bring 3 new flavors of 5 targeted towards gamers, claiming to enhance focus while gaming.[14]

Nutrition

There are five calories in a piece of 5 gum. The gum contains aspartame (with phenylalanine), acesulfame-potassium, soy lecithin, sorbitol, mannitol and other sweeteners.[15]

  • Inside a package of 5 gum Cobalt
    Inside a package of 5 gum Cobalt
  • Packages of 5 gum
    Packages of 5 gum
  • A package of 5 gum Vortex (green apple)
    A package of 5 gum Vortex (green apple)

References
  1. "Wrigley Targets Teens With 5 Gum". Chief Marketer. 19 March 2007. Retrieved 2 January 2020.
  2. Wrigley Blips its 5 Gum
  3. "Wrigley 5". Archived from the original on 29 January 2010. Retrieved 21 March 2012.
  4. "5 Gum advertisement script" (PDF). March 2013. Archived (PDF) from the original on 28 December 2013.
  5. Waybright, Michael (21 February 2010), New 5 Gum!, retrieved 3 March 2021
  6. Duncan (31 August 2007). "Wrigleys New 5 Gum To Stimulate Your Senses". Postkiwi. Retrieved 3 March 2021.
  7. "Wrigley.com - 5 Gum". Archived from the original on 3 March 2009. Retrieved 15 March 2009.
  8. "5 Gum React". Retrieved 24 January 2011.
  9. "Wegmans - 5 Gum". Archived from the original on 18 July 2011. Retrieved 3 March 2010.
  10. "5 Gum Swerve Review". Retrieved 9 August 2011.
  11. "Australian 5X Gum Commercial". Archived from the original on 12 May 2011. Retrieved 11 May 2011.
  12. "5 Gum Official Website". Retrieved 29 June 2012.
  13. "Quickie Stores New Products". Retrieved 29 June 2012.
  14. Faulkner, Cameron (8 September 2020). "Razer's latest edible product is chewing gum made for gaming". The Verge. Retrieved 9 September 2020.
  15. "Global Petcare, Food, Mars Wrigley and Edge Brands" – via Mars, Incorporated.
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