1970 New Mexico gubernatorial election

A major issue in the election was how the University of New Mexico should deal with anti-war protesters. Defenders of the University did so on the grounds of free speech, and opponents argued on the grounds of law and order.

Jack Daniels ran as a moderate liberal candidate, and he became the strongest defender of the University of New Mexico throughout the campaign. King was the other moderate liberal candidate, and he and Daniels agreed on most issues, with them both supporting the University of New Mexico. However, Daniels was more vigorous in his support, constantly advertising and emphasizing that he supported the University's position, while King mostly avoided the issue.[1] On the other hand, Alexander Sceresse attacked the University, calling for law and order. The Democratic primary had above-average turnout, with 54% voting, and King beat Daniels 49%–37%, with Sceresse only getting 14% of the vote.[1] Bruce King then went on to become Governor of New Mexico.