Zesty (company)

Lloyd Price and James Balmain developed the idea for Zesty's healthcare appointment booking service after experiencing difficulties identifying and locating dental services.[8] In August 2012, Price and Balmain began researching and developing a business plan.[5][8][9] Zesty secured a seed funding round led by Mangrove Capital Partners, a venture capital firm based in Luxembourg, in January 2013.[2] That May, Zesty launched its service in beta in London, England.[2][10] The service locates available appointment slots by searching postcodes or specified boroughs.[1] Zesty initially targeted private and National Health Service (NHS) dental markets.[2]

In July 2013, Zesty launched a web application compatible with smartphones and tablets.[11] That month, the company partnered with Qinec, a practice management software provider, to improve accessibility to healthcare appointments.[11][12][13] The company secured $2 million in additional seed funding in April 2014.[3][14] The funding round was led by T A Ventures and ABRT Fund.[10] The following month, Zesty expanded its service to include other types of healthcare professionals from private and public practices.[15] In September 2014, The Huffington Post named Zesty one of “London's 7 Fast-Growing & Disruptive Health Tech Startups.”[5]

Zesty is based in London, England.[1] In April 2014, over 2,000 healthcare providers, including private and NHS dentists, private doctors, private physiotherapists, osteopaths, chiropractors and podiatrist, were registered on the company’s booking service.[2][8][16][17]