Zepotha

Zepotha referts to a nonexistent movie created as part of a TikTok hoax by user Emily Jeffri.[1][2][3]

Creation

Zepotha, as a concept, was created on August 12, 2023 by Emily Jeffri when she posted a TikTok urging users to perpetuate a false 1980s horror movie as a "bit".[1][4]

new bit idea: what if we created a fake 80s horror movie called 'Zepotha'...we can convince thousands of people that this weirdly titled 80s horror film actually exists

— Emily Jeffri, TikTok

After Jeffri's video was posted, it reached over 5.1 million views[2] and the Zepotha hashtag reached over 84.1 million views on TikTok.[5] Misinformation quickly spread throughout TikTok and other social media platforms, which led many users to believe that Zepotha was real or a Mandela Effect.[6] Users created a "Which Zepotha character are you?" filter[7][8] which includes characters like Alaine, Cole, Danny, Maxine, Rita, and Vincent, who are commonly referenced when speaking about the movie.[8][9] Actress Maria Canals-Barrera also posted about the movie claiming she had seen it.[7][2]

Jeffri created Zepotha to market her album[3][10], Soundtrack for an 80s Horror Movie, which came out on August 25, 2023.[11][5] Jeffri's music is used in the background of her viral video and many other videos discussing Zepotha. [7][2][5] However, Jeffri's attempts to further capitalise on the meme's virality caused backlash.[12]

See also

References
  1. "'Zepotha': The horror movie going viral on TikTok that doesn't exist". Mashable. 2023-08-14. Retrieved 2023-08-15.
  2. "What Is 'Zepotha?' Here's What You Need to Know About TikTok's Fake Viral Movie". Cosmopolitan. 2023-08-14. Retrieved 2023-08-15.
  3. Fadel, Leila; Martin, Michel (2023-08-17). "The hype for a fake movie, 'Zepotha,' goes viral on Tiktok". National Public Radio. Retrieved 2023-08-17.
  4. Sung, Morgan (2023-08-18). "Zepotha is huge on TikTok, but it's no Goncharov". TechCrunch. Retrieved 2023-09-11.
  5. "'Zepotha' is social media's favorite film — but it doesn't exist". NBC News. 2023-08-14. Retrieved 2023-08-15.
  6. "What is the viral TikTok 'horror movie' Zepotha?". HeraldScotland. 2023-08-13. Retrieved 2023-08-13.
  7. Russell, Erica RussellErica (2023-08-13). "What Is 'Zepotha'? Solving the Mystery Surrounding TikTok's Favorite Fake '80s Movie". PopCrush. Retrieved 2023-08-14.
  8. Team, Centennial (2023-08-14). "What Is Zepotha? The Imaginary Movie Taking Over TikTok". Centennial World: Internet Culture, Creators & News. Retrieved 2023-08-14.
  9. "What is the viral TikTok 'horror movie' Zepotha?". York Press. 2023-08-13. Retrieved 2023-08-15.
  10. Diaz, Ana (2023-08-14). "TikTok has invented a fake '80s horror movie named Zepotha". Polygon. Retrieved 2023-08-17.
  11. "Is The 'Zepotha' Movie TikTokers Keep Talking About Even Real? It's Complicated". Bustle. 2023-08-21. Retrieved 2023-08-25.
  12. Rowan, Iona (2023-08-22). "Why has viral fake TikTok movie Zepotha created a backlash?". Digital Spy. Retrieved 2023-08-25.
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