Zenreach

Adentro, formerly Zenreach is an American technology company based in San Francisco. It produces a marketing platform used by brick-and-mortar businesses that pairs with a business's guest Wi-Fi to enable visibility into in-store customer visit behavior. These details are used to create customer profiles, track subsequent visits, and deliver targeted ads. Zenreach rebranded as Adentro in 2021[1] in an effort to more directly represent their connection to in-store customers.

Adentro
TypePrivate
IndustryTechnology
Founded2012
Headquarters
San Francisco, California
,
U.S.
Area served
Worldwide
ProductsWi-Fi marketing software
Websiteadentro.com

History

Adentro was founded in 2012 in San Francisco, California.[2][3] It was initially a part of the startup incubator, Atomic Labs.[4] The company remained in stealth mode until July 2016. At that time, it was announced that it had raised $30 million in a series B round of funding led by Peter Thiels' Founders Fund. Thiel also joined the board as part of the deal. Prior to emerging from stealth, Adentro had raised $20 million in two funding rounds led by investors like Formation 8, Bain Capital Ventures, First Round Capital, SV Angel, and Felicis Ventures.[3]

In March 2017, the company raised an additional $30 million in a series C round of funding led by Maverick Ventures and several previous investors. Actor Ashton Kutcher and NBA player Kevin Durant also contributed.[5] In March 2018, Jack Abraham stepped down as CEO to become executive chairman.[6]

Description

Adentro produces a SaaS marketing platform used by businesses with physical locations. When customers at these businesses access their free public Wi-Fi, they are asked to provide an e-mail address or other form of contact information. Adentro uses that information to build a customer profile, track visit history, and deliver targeted ads.[7] Adentro is headquartered in San Francisco[8] with offices in Phoenix, Arizona[9] and Waterloo, Ontario, Canada.[7]

References
  1. Kelly, John (28 September 2021). "Letter from the CEO: The Evolution from Zenreach to Adentro". Adentro. Retrieved 28 September 2021.
  2. "Zenreach cuts 20% of staff". PitchBook. 5 March 2018. Retrieved 31 March 2019.
  3. Konrad, Alex (19 July 2016). "WiFi Startup Zenreach Emerges From Stealth With $50 Million And Peter Thiel On Its Board". Forbes. Retrieved 31 March 2019.
  4. Pender, Terry (1 February 2017). "Venture capital firm Atomic Labs opens office in downtown Kitchener". Waterloo Region Record. Retrieved 31 March 2019.
  5. Ha, Anthony (23 March 2017). "Zenreach raises $30M to help businesses boost their marketing with free Wi-Fi". TechCrunch. Retrieved 31 March 2019.
  6. Zakrzewski, Cat; Winkler, Rolfe (1 March 2018). "Zenreach Lays Off 20% of Staff After CEO Steps Back". The Wall Street Journal. Retrieved 31 March 2019.
  7. Sawers, Paul (19 July 2016). "With $50M and Peter Thiel on board, Adentro helps brick-and-mortar retailers bring customers back". VentureBeat. Retrieved 31 March 2019.
  8. Schubarth, Cromwell (24 March 2017). "Ashton Kutcher, Kevin Durant help San Francisco startup raise $30M". San Francisco Business Times. Retrieved 31 March 2019.
  9. Randazzo, Ryan (16 August 2016). "Zenreach plans 350 jobs for Biltmore area". The Arizona Republic. Retrieved 31 March 2019.
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