Zapak

Zapak.com is an Indian online gaming portal, with browser games promoted by the Anil Dhirubhai Ambani Group's subsidiary company Reliance Big Entertainment. It was launched in 2006.[1]

Zapak
Zapak's Logo
Type of site
Online Gaming
Available inEnglish
OwnerAnil Dhirubhai Ambani Group
SubsidiariesZapakmail (Defunct)
URLhttps://www.zapak.com
Launched2006

As of 2009, Zapak had over 6 million registered users and contained over 5,000 games on its platform.[2]

Popularity

Zapak games had achieved 100 million downloads. It became widely popular on Nokia Store and other platforms.[3] In addition, Zapak also launched Game zones in multiple malls at Fun Republic malls in Chandigarh, Ahmedabad, Lucknow and Mumbai.[4] Zapak also partnered with various companies like RuneScape, Disney Corporation and Turner Entertainment.[5][6][7]

In 2018, Zapak launched Little Singham, a mobile game based on the film Singham.[8]

Zapakmail

In early 2007, Zapak introduced Zapakmail, a fast email service. It offered an unlimited mailbox capacity for users. Zapak users can even send attachments totaling 32MB. This eases the user's task of sending large files over the mail respectively.[9][10][11] It broke all records for user registrations in one day, and it registered around 1,15,263 users.[12] Zapakmail had also launched its lite version for mobile phones for ease of accessibility.[13] As of 26 February 2009, Zapak ceased its email services.[14]

Partnership with Lead Eastern Group

As per 2015, Zapak sold its 10% Stake to a Chinese corporate company Lead Eastern Group with amount of $15 million. Zapak has been accompanied with a three way joint venture between Reliance Games, Lead Eastern and Creative Cultural where they will hold 40%, 51% and 9% stakes.[15]

References
  1. PTI. "Zapak to invest USD 100 mn for expansion". Archived from the original on 3 September 2014. Retrieved 14 April 2013.
  2. Rao, Leena (5 October 2009). "Nonoba's "Ning For Gaming Sites" To Power Indian Gaming Platform Zapak". TechCrunch. Retrieved 4 March 2023.
  3. Zapak games cross 100 million downloads on Nokia store. NDTV. Indo-Asian News Service. 22 April 2013
  4. Zapak Gameplex in Fun Republic Malls. Seema Sindhu. Business-standard.com. 20 March 2008
  5. Zapak Ties Up With Runescape; Games For Channel V; District 9. Medianama. Preethi J, 14 September 2009
  6. Zapak Partners Disney To Launch Club Penguin. Medianama. Apurva Chaudhary. 5 December 2012
  7. Turner ties up with Zapak Digital Entertainment. Campaign India Team. 19 November 2010
  8. "New mobile game Little Singham launched by Reliance turns out to be a hit". Jagranjosh.com. 3 August 2018. Retrieved 4 March 2023.
  9. ZapakMail's new TV campaign shows life in the fast lane. Moneycontrol. 20 June 2007
  10. Zapak mail unveils ‘Fast Film Festival’ as part of its online promotion. Exchange4Media. Jagadeesh Krishnamurthy. 3 May 2007
  11. Zapak allocates Rs 60 mn for marketing email service. Indiantelevision site. Indiantelevision.com Team. 7 April 2007
  12. ZapakMail breaks World Record for highest number of Registered Users on a Single Day. Techshout portal. 7 May 2007
  13. ZapakMail Goes Mobile, launches Zapakmail Lite, Free POP3. Informationmadness.com. 11 December 2007
  14. Zapak Mail's 'Rocket Raja' TVC hasn't been received well by the post and telegraph services. Zapak Mail has taken it off-air after receiving an objection letter. afaqs. Sapna Nair, Mumbai. 12 June 2007
  15. Sanjai, P. R. (22 September 2015). "Reliance Games sells 10% stake in Zapak to Chinese firm". mint. Retrieved 4 March 2023.
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