Proton Persona (CM)

2007–2010 Proton Persona

The Proton Persona (CM) was unveiled on 15 August 2007 as the decisive successor to Proton's ageing Wira saloon range.[2]

Proton Persona SE

Proton launched a special edition of the CM Persona on 26 August 2008. It was pitched as a premium version of the existing Proton Persona with exclusive kit and luxury equipment. Only two colours were available; Blue Haze and Brilliant Red respectively, and the car retailed for RM59,800.[3]

Proton Persona Elegance

The CM Persona given a facelift under the name Proton Persona Elegance on 18 March 2010. It featured a revised front grille, headlamps, front and rear bumper, bodykit, and LED tail lamps. The Campro IAFM engine's power output remains unchanged, but was upgraded with a completely new 32 bit ECU from Continental's VDO division.[4] Five trim lines were available; Base-Line (Manual or Automatic), Medium-Line (Manual or Automatic) and High-line (Automatic) along with five colours; Brilliant Red, Genetic Silver, Tranquility Black, Bronze Garnet and Chiffon Green respectively. A sixth colour, Solid White, joined the range in May 2011.[5]

After the launch of the Proton Prevé, the Persona lineup was reduced to a sole Standard variant which was effectively the B-Line model.

Proton Persona SV test drive car.

Proton launched the Persona SV (in which ‘SV’ is an acronym for ‘Super Value’) at the Proton Bola! Bola! Bola! Mega Test Drive Carnival on 30 November 2013.[6] The launch comes six months after the introduction of the well-received Proton Saga SV. Like the Saga SV, some trim and equipment were removed in an effort to lower its pricing, but Proton did not compromise on safety as the Persona SV is equipped with dual front airbags, front seat belt pre-tensioners and all-round disc brakes with ABS and EBD. Such safety equipment is comparable to its main competitors, the Toyota Vios, Honda City and Nissan Almera. The Persona SV is offered as a larger and more powerful alternative to the Saga SV and is priced between RM44,938 and RM48,388. In comparison, the Saga SV retails between RM33,438 and RM36,888 respectively.[7]

In July 2014, Proton re-launched the H-Line variant now known as the Executive variant with a different finish to the wheels.[8]

Proton has sold 265,882 units of the CM Persona as of 31 August 2015, since its original début on 15 August 2007.[9]

The CM Persona was largely based on the then three-year-old Proton GEN•2 hatchback platform, albeit modified to fit saloon specifications. The entire section aft of the B-pillar was re-engineered, amounting to a 167mm length extension over the GEN•2.[2] The extended rear overhang incorporates a larger 430-litre boot, while the boot lid itself was redesigned and features space-saving twin gas strut hinges.[10] Rear headroom in the Persona was also increased by 43mm over the GEN•2 courtesy of a redesigned rear roof design.[2]

Pre-facelift styling

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  Front
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  Rear

Post-facelift styling

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• 
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  Proton Persona front view
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  Proton Persona rear view

The interior was redesigned to incorporate a glovebox in the dashboard, which was noticeable by its absence in the original GEN•2.[2] The analog clock on top of the GEN•2's dashboard has been replaced by a digital one that now resides in the digital display in the instrument panel. In addition, the door trim and panels were modified to feature power window switches (which were in the centre console in the GEN•2) and more ergonomic door handles. The pseudo-racing seats have been replaced by more conventional units with improved comfort. Fit and finish has also been improved and Proton made significant improvements to comfort and refinement, in line with this vehicle being more family orientated than the GEN•2.[2]

A revised version of the GEN•2 launched on 3 March 2008 incorporated the interior trim upgrades introduced in the Persona.

• 2011 Best Practices Award – Value-for-Money Car of the Year (1.31 and Above) Malaysia Excellence Awards – Frost & Sullivan
• 2008 Asian Auto – Bosch Fuel Efficiency Awards – 1st place Family Car category (reported average fuel consumption of 6.8 L/100 km (42 mpg-imp; 35 mpg-US).[12] )
• 2008 Frost & Sullivan Best Model of the Year.

Proton GEN•2/Persona (CM) sales & production between 2004 and Q2 2016[18][19]
Country	Model	Total	Q2 2016	Q1 2016	2015	2014	2013	2012	2011	2010	2009	2008	2007	2006	2005	2004
Malaysia	GEN•2								664	1,632	2,055	4,143	10,719	18,925	32,927	20,066
	Persona		946	1,044	11,143	N/A			46,415	44,391	42,988	42,310	18,333
Australia	GEN•2					49	64	188	328	190	186	308	506	609	878	174
	Persona					67	92	241	173	250	351	339
United Kingdom	Both							N/A			503	844	997	1,177	1,256	246
Thailand	GEN•2	1,186				1	0	37	98	195	271	584
	Persona	5,321					26	994	1,588	1,326	978	409
Turkey	Both				500	707	715	682	N/A	856	748	862	552
Egypt	GEN•2				390	753	593	496	290	N/A
	Persona				376	539	456	431	142	1,418	N/A
Iran	GEN•2								2	2,375	1,400	925
United Arab Emirates	Both						14	260	346
Saudi Arabia	GEN•2						16
	Persona					5	119
South Africa	GEN•2						37	55	60
	Persona				2	30	61	77	48
Indonesia	GEN•2						18	248	382	451
	Persona					2	22
New Zealand	GEN•2										8	0	1
	Persona										9
Total global sales	GEN•2	N/A
	Persona	N/A
Total produced	GEN•2		0	102	511	245	1,489	1,148	981	4,248	3,051	N/A
	Persona			1,615	6,609	23,352	17,032	28,831	47,370	49,884	44,071	N/A
Notes: Q1 2016 applies for the months of January, February & March 2016 respectively. Q2 2016 applies for the months of April, May & June 2016 respectively. Total applies for units sold in the specified country between sales inception and June 2016 respectively. Total global sales applies for combined units sold in all active markets. Total produced applies for all units produced between January 2009 and June 2016 respectively.