YSR Cheyutha

YSR Cheyutha is a program launched by the Government of Andhra Pradesh to assist women aged 45 to 60 from weaker socio-economic background by providing financial benefit of ₹75000 over the period of four years.

YSR Cheyutha
Type of projectGovernment Welfare Scheme
LocationAndhra Pradesh, India
FounderGovernment of Andhra Pradesh
Chief MinisterY. S. Jagan Mohan Reddy
MinistryWomen's welfare department
Established12 August 2020 (2020-08-12)
Budget₹17000 crores
StatusActive
Websiteapmepma.gov.in/ysr-cheyutha.php

Development

The scheme was launched by Chief minister of Andhra Pradesh Y. S. Jagan Mohan Reddy on 12 August 2020[1] with the budget of ₹17000 crores. The project covers 23 lakh women[2] aged 45–60 belonging to BC/SC/ST/Minority castes who would get benefitted by receiving a total amount of ₹75000 over the period of four years at the rate of ₹18750 rupees per annum. The first installment of 18750 rupees was credited into the bank accounts of 23 lakh beneficiaries on 12th Aug, 2020.[3]Government of Andhra Pradesh has spent ₹8,943.52 crores in the first two years for the scheme and has further released ₹4,339 crore on 22 June 2021[4]

The scheme

YSR Cheyutha was introduced to financially assist women aged 45 to 60 from weaker social and economic sections and the government signed memoranda of understanding (MoUs) with Amul, P&G, ITC Limited, Hindustan Unilever, Allana group and Reliance Industries[5] to develop entrepreneurship skills among women and to provide technical and marketing support in the areas of production and marketing.[6][7][8] Women opting production sector are trained by the companies and the products produced by them are bought back. Whereas the women opting to marketing sector are given a choice to purchase the products of their choice at marginal rate which could be sold in retail sector with profits.[9]

References
  1. "YSR Cheyutha scheme launch today". www.thehansindia.com. 2020-08-12. Retrieved 2021-09-23.
  2. "YSR Cheyutha will benefit 23 lakh women". The New Indian Express. 2020-08-12. Retrieved 2021-09-23.
  3. "Andhra Pradesh CM Jaganmohan Reddy launches YSR Cheyutha scheme | Vijayawada News - Times of India". The Times of India. 2020-08-12. Retrieved 2021-09-23.
  4. "CM to credit ₹4,339 cr. to 23 lakh women today". The Hindu. 2021-06-22. ISSN 0971-751X. Retrieved 2021-09-23.
  5. "AP govt enters into partnership with corporate houses". ANI News. 2020-08-21. Retrieved 2021-09-23.
  6. "Jagan Reddy's scheme for women allows cash transfer, promotes self-reliance". Hindustan Times. 2020-08-12. Retrieved 2021-09-23.
  7. "Andhra govt ties up with major corporate players to empower women". Business Standard India. 2020-08-21. Retrieved 2021-09-23.
  8. "Govt. ropes in more firms to implement YSR Cheyutha". The Hindu. 2020-08-20. ISSN 0971-751X. Retrieved 2021-09-23.
  9. "Andhra Pradesh inks pact with Reliance, Allana group for empowering women". @businessline. 2020-08-20. Retrieved 2021-09-23.
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