Yoasobi

Yoasobi (stylized in all caps) is a Japanese superduo formed in 2019 by Sony Music Entertainment Japan, composed of Vocaloid producer Ayase and singer-songwriter Ikura. Represented by the slogan "novel into music", the duo originally released songs based on selected short stories posted on Monogatary.com, a social media website for creative writing operated by the label. Stories were later also sourced from various media like stories written by professional authors, books, letters, and plays, etc.

Yoasobi
Yoasobi's hero image
Yoasobi's hero image
Background information
OriginTokyo, Japan
GenresJ-pop
Years active2019 (2019)–present
LabelsSony Japan
Members
Websitewww.yoasobi-music.jp

After going viral on social media, Yoasobi's debut single, "Yoru ni Kakeru", gave them their breakthrough by topping the Billboard Japan Hot 100 for six non-consecutive weeks and the 2020 year-end chart, as well as becoming the first song in Recording Industry Association of Japan (RIAJ) history to be certified diamond for streaming. It was followed by several successful singles, such as Blue Period-inspired "Gunjō", and anime series themes "Kaibutsu" and "Yasashii Suisei" for Beastars (2021), "Shukufuku" for Mobile Suit Gundam: The Witch from Mercury (2022), "Idol" for Oshi no Ko (2023), and "Yūsha" for Frieren: Beyond Journey's End (2023); "Idol" topped the Japan Hot 100 for 21 consecutive weeks, the longest-running number one, and the Billboard Global Excl. US, the first Japanese act to do so.

Yoasobi released three Japanese-language EPs: The Book, The Book 2 (both 2021), and The Book 3 (2023), which all peaked at number two on the Oricon Albums Chart; and two English-language EPs E-Side (2021) and E-Side 2 (2022). Beyond their discography, the duo collaborated with four Naoki Prize-winning novelists—Rio Shimamoto, Mizuki Tsujimura, Miyuki Miyabe, and Eto Mori—to publish short story collection Hajimete no in 2022, and performed the songs based on each story. Yoasobi has earned several accolades, including five Japan Gold Disc Awards, three Space Shower Music Awards, four MTV Video Music Awards Japan, two CD Shop Awards, a Japan Record Award, and a Noma Publishing Culture Award, among others.

History

2019–2021: Formation, "Yoru ni Kakeru" and The Book
Yoasobi's official logo

Both members of Yoasobi had active music careers before forming the duo. Ayase, a record producer, songwriter, and then vocalist of rock band Davinci (2012–2020),[1] began using Vocaloid software Hatsune Miku to produce music and uploaded his first song, "Sentensei Assault Girl", on the video-sharing website Niconico in 2018 and gained popularity with "Last Resort" a year later. Then, he released his debut extended play Ghost City Tokyo in December 2019.[2][3] Lilas Ikuta (later performing under the stage name Ikura in Yoasobi) is a singer-songwriter and a then member of the cover group Plusonica (2017–2021).[4] In 2016, she participated in the new artist training course, the Lesson, sponsored by Sony Music Entertainment Japan, and released her demo CD 15 no Omoi.[5] Later, Ikuta also released her first two EPs: Rerise (2018) and Jukebox (2019) through independent label After School.[6][7]

In mid 2019, Ayase received an offer from Yohei Yashiro and Shuya Yamamoto, Sony Music Entertainment Japan's producers, to collaborate on a project to produce songs inspired by short story submissions published on Monogatary.com, a social media website for creative writing owned by SMEJ.[8] During the discussion about vocalists, Ayase found Ikura on Instagram, where she uploaded her cover of Aimyon's "Kimi wa Rock o Kikanai".[9] He later checked her YouTube channel and contacted her directly to persuade her to form the duo.[10][11] The duo's name Yoasobi originates from the Japanese word yoasobi (夜遊び), which means "nightlife". Ayase, who came up with the name, explained that is a wish that the two could take on various playful challenges by comparing their individual career to daytime and Yoasobi's career to nighttime.[12] The duo uses the slogan "novel into music" (小説を音楽にする, shōsetsu o ongaku ni suru) to represent themselves.[13] Yoasobi announced their debut via teaser video on October 1.[14]

The first song released by Yoasobi is "Yoru ni Kakeru", based on the short story Thanatos no Yūwaku written by Mayo Hoshino, which won the novel contest Monocon 2019.[15] Its accompanying music video was initially uploaded via Ayase's YouTube channel on November 16, 2019, before the song was subsequently commercially released the next month on December 15.[16] During the COVID-19 pandemic in Japan, "Yoru ni Kakeru" went viral on social media,[17][10] including its The Home Take solo performance by Ikura,[18][19] bringing it to top several music streaming service charts in Japan.[20][21] Five months after its release, the song ascended to number one on the Billboard Japan Hot 100 for the first time,[22] and spent a total of six weeks atop the chart[23] of which three weeks were consecutive.[24] "Yoru ni Kakeru" finished 2020 as the year's top Japan Hot 100 song, making it the first non-CD single to top the year-end chart.[25] It was certified diamond for streaming by Recording Industry Association of Japan (RIAJ) for exceeding 500 million streams in Japan, becoming the first song in history to do so.[26] The song won the Song of the Year at the 2020 MTV Video Music Awards Japan[27] and the 2021 Space Shower Music Awards,[28] as well as the Silver Prize at the 2023 JASRAC Awards.[29]

Following their debut single, Yoasobi released "Ano Yume o Nazotte" on January 18, 2020. Like "Yoru ni Kakeru", the song is based on another Monocon 2019-winning short story by Sōta Ishiki, titled Yume no Shizuku to Hoshi no Hana.[30] The next single, "Halzion", based on Shunki Hashizume's Soredemo, Happy End, was released on May 11 as part of Suntory's "Immersive Song Project" to advertise energy drink Zone.[31] It was the duo's first collaboration with a professional novelist, whereas the first two were amateur writers.[32] In the second half of the year, they continually released three more singles. The first, "Tabun", was released on July 20 and based on the short story of the same name by Shinano, which won Yoasobi Contest Vol. 1.[33] Inspired by the manga series Blue Period and based on short story written by the brand Ao o Mikata ni, "Gunjō", featuring uncredited chorus of Plusonica, was released on September 1, as a background of Bourbon's Alfort Mini Chocolate commercial.[34] It is the duo's second song to be certified diamond for streaming by RIAJ.[35] On December 18, the duo released the song "Haruka", a collaboration with screenwriter Osamu Suzuki's short story Tsuki Ōji.[36]

On December 31, Yoasobi concluded 2020 at the 71st NHK Kōhaku Uta Gassen with the debut performance of "Yoru ni Kakeru" as a duo, alongside band members, filmed at Bookshelf Theater, Kadokawa Culture Center in Tokorozawa.[37][38] All 2019–2020 singles were featured on the duo's debut EP The Book, released on January 6, 2021.[39] The EP expresses a theme of "reading CD" with binder package,[40] and additionally included the track "Encore", based on Yoasobi Contest Vol. 1-winning Sekai no Owari to, Sayonara no Uta by Kanami Minakami, and was used for a Google Pixel 5 and Pixel 4a (5G) advertisement.[41] The EP debuted at number two on both the Oricon Albums Chart and the Billboard Japan Hot Albums,[42][43] and has sold 150,000 CDs and 100,000 downloads as of 2021, the latter making the EP the only album to reach the milestone that year.[44][45] The Book was certified gold for both physical and digital release by RIAJ,[46][47] and won Special Award at the CD Shop Awards.[48]

2021: The Book 2

First announced in late 2020, Yoasobi recorded both the opening and ending themes for the second season of the Japanese anime series Beastars.[49] Its opening theme, "Kaibutsu", was released on January 6, 2021, the same date as the duo's EP The Book,[50] while its ending theme, "Yasashii Suisei", came on the 20th.[51] Both songs were based on Jibun no Mune ni Jibun no Mimi o Oshi Atete and Shishiza Ryūseigun no Mama ni, respectively, written by the anime's writer Paru Itagaki.[52][51] Later, the double A-side CD single of the themes was released on March 24,[53] debuting at number two on the Oricon Singles Chart.[54] "Kaibutsu" peaked at number two on the Japan Hot 100,[55] and won four awards for Song of the Year (Japan) alongside Best 5 Songs at the 36th Japan Gold Disc Award in both download and streaming categories.[56] The song ranked number five in magazine Time's 10 Best Songs of 2021, the only Japanese act to appear on the list.[57] In support of their debut EP, the duo held their first livestream concert, Keep Out Theater, on February 14 at Shinjuku Milano-za construction site for 40,000 online audience members.[58][59] Yoasobi were radio DJs for All Night Nippon X every Tuesday from March 2021 to 2022.[60]

Yoasobi released "Mō Sukoshi Dake", a 2021 theme for the Fuji TV's morning show Mezamashi TV, on May 10. It was based on the Yoasobi Contest Vol.3 with Mezamashi TV-winning story Meguru by Chiharu.[61] A song for NTT Docomo's mobile network operator Ahamo commercial, "Sangenshoku", based on scriptwriter Yūichirō Komikado's RGB,[62] was released on July 2.[63] In June, Uniqlo's T-shirt brand UT partnered with Yoasobi to produce T-shirts with patterns inspired by the duo's visuals.[64][65] To promote the collaboration, they held Sing Your World, a free livestream concert held at Uniqlo City Tokyo and broadcast via the duo's official YouTube channel on July 4. It received 280,000 online viewers around the world.[66] On August 9, Yoasobi released the song "Loveletter" based on Hatsune's letter Ongaku-san e, which won the Letter Song Project, a contest held in 2020 by Tokyo FM's radio show owned by Japan Post Service, Sunday's Post.[67][68] Between September 9 and 13, the duo and Sony Park Exhibition held Semiconductors Create New Realities exhibition at Ginza Sony Park, where they first previewed the song "Taishō Roman".[69] It was based on Natsumi's short story Taishō Romance, which won the Yoasobi Contest Vol.2, and released next two days after the exhibition had finished.[70] That same month, the duo was chosen as a mascot for the 59th Sendenkaigi Award, an advertising award by Sendenkaigi.[71]

The duo was in charge of a theme for NHK's SDGs children's television series Hirogare! Irotoridori,[72] titled "Tsubame", featuring child group Midories. The song was based on Nana Ototsuki's short story Chiisana Tsubame no Ōkina Yume and released on October 25.[73][74] Yoasobi released their second EP, The Book 2, on December 1, 2021, including all singles they released in 2021 alongside "Moshi mo Inochi ga Egaketara",[75] a theme song for and based on Suzuki's 2021 stage of the same name, performed in August–September 2021.[76] The EP debuted at number two on the Oricon Albums Chart,[77] and topped the Billboard Japan Hot Albums.[78] It was certified gold for physical release by the RIAJ, selling over 100,000 copies,[79] and won Special Award at the CD Shop Awards.[48] In support of The Book 2, Yoasobi held their first face-to-face one-off concert Nice to Meet You at Nippon Budokan on December 4–5, receiving 14,000 offline attendees,[80] and starred on an episode of documentary program Jōnetsu Tairiku on December 12.[81] The duo participated in the 72nd NHK Kōhaku Uta Gassen on December 31,[82] which they performed "Gunjō" for the main show featuring an orchestra,[83] and "Tsubame" as part of "Colorful Special Segment" with Midories and mascots from Hirogare! Irotoridori.[84]

Furthermore, in 2021, Yoasobi began exploring English-language songs by translating from the original Japanese versions. The first song, "Into the Night", was released on July 2, translated by Konnie Aoki from "Yoru ni Kakeru".[63] They subsequently released three other tracks: "RGB"[85] and "Monster" in July,[86] and "Blue" in October.[87] All singles were included in the duo's first English-language EP E-Side, released digitally on November 12.[88] The EP peaked at number 19 on the Oricon Combined Albums Chart,[89] and number nine on the Billboard Japan Hot Albums.[90] Yoasobi won Artist of the Year at the 2021 MTV Video Music Awards Japan[91] and the 2022 Space Shower Music Awards,[92] as well as the Special Achievement Award at the 63rd Japan Record Awards.[93] According to Oricon, the duo was the seventh best-selling artist in Japan in 2021, grossing ¥6.07 billion.[94]

2022–present: Hajimete no and The Book 3

Yoasobi collaborated with four Naoki Prize-winning novelists to perform four songs based on their short stories under the theme of "a story to read when you do [something] for the first time". It contains Rio Shimamoto's Watashi Dake no Shoyūsha, Mizuki Tsujimura's Yūrei, Miyuki Miyabe's Iro Chigai no Trump, and Eto Mori's Hikari no Tane. All stories were published as a book, titled Hajimete no, on February 16, 2022, by Suirinsha.[95][96] The first single of the project, "Mr.", based on Shimamoto's story, was released on the same day as the book publication.[97] It was followed by "Suki da", based on Mori's story, in May,[98] and "Umi no Manimani", based on Tsujimura's story, in November.[99] The final song based on Miyabe's story, "Seventeen", was released in March 2023.[100] All songs featured on the book's companion EP, issued on May 10, 2023,[101] peaking at number nine on the Oricon Singles Chart.[102] The sequel project Hajimete no Bungei-bu was announced in September 2022.[103]

Beyond their musical discography, Yoasobi released their first video album, The Film, on March 23, containing videos of the duo's three concerts held in 2021 and unreleased footage from their episode on the documentary program Jōnetsu Tairiku.[104] The duo partnered with Book Truck to launch a pop-up bookstore and café Tabi Suru Honya-san Yoasobi-gō: Books & Café, which was first launched at Curry & Music Japan 2022 festival in July.[105] The duo participated in an outdoor music festival for the first time in August at Rock in Japan Festival.[106] Yoasobi performed the first opening theme of the mecha anime series Mobile Suit Gundam: The Witch from Mercury, titled "Shukufuku", based on the short story Yurikago no Hoshi by the anime's writer Ichirō Ōkouchi.[107] The song was released on October 1[108] and peaked at number two on the Japan Hot 100.[109] The duo's second English-language EP E-Side 2 was released on November 18, preceded by "The Swallow"[110] and "The Blessing".[111] The EP debuted at number ten on the Billboard Japan Hot Albums.[112] Yoasobi performed overseas for the first time at 2022 Head in the Clouds Festival in Indonesia and the Philippines in December.[113]

In 2023, Yoasobi collaborated with Universal Studios Japan to perform a theme for the student support campaign Unibaru, based on the story that won the campaign's contest, under the theme "unforgettable memories in school age at the [USJ] park".[114] The winning story was Lens Goshi no Kirameki o by Nagi, and the song "Adventure" was released on February 15.[115][116] Yoasobi was in charge of the opening theme of the anime series Oshi no Ko, titled "Idol",[117] based on manga artist Aka Akasaka's 45510,[118] released on April 12.[119] It became the duo's second song to top the Billboard Japan Hot 100 since "Yoru ni Kakeru",[120] and stayed for 21 consecutive weeks, surpassing the previous longest of 13 weeks for Official Hige Dandism's "Subtitle",[121] as well as the highest peak by a Japanese act on the Billboard Global 200 at number seven.[122] It also topped the Global Excl. US at number one, the first to do so.[123] "Idol" broke the record for the fastest song to earn 100 million streams in Japan in five weeks.[124][125] Its accompanying music video also set a new record as the fastest J-pop music video to reach 100 million views within 35 days.[126] "Idol" won two awards—Best Animation Video and Song of the Year—from the 2023 MTV Video Music Awards Japan.[127]

The duo embarked on their first concert tour in 2023, Denkōsekka Arena Tour, in seven cities with fourteen shows throughout Japan,[128] starting in Nagoya on April 5 and concluding in Yokohama on June 24.[129] The tour amassed 130,000 attendees.[130] Additionally, they held the livestream concert via TikTok on April 24 at Theater Milano-za, the same venue as Keep Out Theater when it was under construction.[131] In June, instant noodles brand Super Cup 1.5x partnered with the duo to produce two special flavors.[132] The duo had their first performance in the Western Hemisphere at Head in the Clouds Festival at Pasadena, the United States, in August.[133] Yoasobi released their third EP, The Book 3, on October 4, comprising all singles from 2022 to 2023, as well as the opening theme for anime series Frieren: Beyond Journey's End, titled "Yūsha",[134] which was based on short story Sōsō, written by Jirō Kiso.[135] It was released ahead on the EP on September 27, and peaked at number two on the Japan Hot 100.[136] The EP debuted at number two on both Oricon Albums Chart and Billboard Japan Hot Albums.[137][138]

In November, the duo will be a supporting act on two Tokyo shows of British rock band Coldplay's Music of the Spheres World Tour,[139] participate in the seventh iteration of 18Fes, to make a song based on the theme "heartbeat", and select 1,000 teenagers between 17 to 20 years old to perform at the one-time-only show,[140] and feature on Yumi Matsutoya's Yuming Kanpai!!: Matsutoya Yumi 50th Anniversary Collaboration Best Album for the track "Chūō Freeway", originally from her fourth studio album 14 Banme no Tsuki (1976).[141] Yoasobi will embark on their first Asia tour between December 2023 and January 2024,[142] and continue with Pop Out Zepp Tour from January to March 2024, in support of The Book 3.[143]

Artistry

Yoasobi's musical style has been described as a mix of pop, rock, and electronic music;[144] Ayase has been influenced by '80s, '90s music, and K-pop, while Ikura by Western music like Disney songs, folk, and country.[10] They have also been compared to other musical acts like Yorushika and Zutomayo, being dubbed as neologism "Yakōsei" (夜好性, lit. "night-loving scene"), as all acts contain the word "夜" (pronounced ya, yo or yoru; meaning "night") in their name, release animated music videos, and have Vocaloid roots.[145][146] Even though their songs are based on fictional stories, Ayase interprets and writes their songs reflecting on his own feelings and experiences.[147] To make music for Yoasobi, Ayase creates a demo via a digital audio workstation on his laptop and uses Vocaloid voicebank from Hatsune Miku before recording Ikura's vocals, to prevent human's characteristics or personality.[147][148]

Members
  • Ayase – composition, production, lyrics, keyboards, synthesizer, sampler
  • Ikura – vocals

Band members[149]

  • Zacro Misohagi – keyboards, backing vocals
  • AssH – guitar
  • Honogumo – drums
  • Hikaru Yamamoto – bass guitar
  • Satoru Taguchi – guitar (2022)[106]

Discography
Main article: Yoasobi discography

Videography
Main article: Yoasobi discography § Videography

Video albums

Tours
Main article: List of Yoasobi live performances
  • Denkōsekka Arena Tour (2023)
  • Yoasobi Asia Tour (2023–2024)
  • Pop Out Zepp Tour (2024)

Filmography

Television
Year Title Role Notes Ref.
2021 Jōnetsu Tairiku Themselves Documentary [150]
2023 NHK Music Special Television special [151]
Yoasobi 18Fes [140]

Radio shows
Year Title Role Ref.
2021–2022 Yoasobi's All Night Nippon X Host [152]

Bibliography

Awards and nominations
Name of the award ceremony, year presented, award category, nominee(s) of the award, and the result of the nomination
Award ceremony Year Category Nominee(s)/work(s) Result Ref.
AMD Award 2020 Digital Contents of the Year Yoasobi Won [160]
Anan Award 2020 Trend Culture Won [161]
CD Shop Awards 2022 Special Award The Book
The Book 2		 Won [162]
Winning Award Won
Crunchyroll Anime Awards 2022 Best Opening Sequence "Kaibutsu" Nominated [163]
Best Ending Sequence "Yasashii Suisei" Nominated
Dime Trend Award 2021 Best Character Award Yoasobi Won [164]
Japan Gold Disc Award 2021 Best 5 New Artist Won [165]
2022 Song of the Year by Download (Japan) "Kaibutsu" Won [166]
Best 5 Songs by Download Won
Song of the Year by Streaming (Japan) Won
Best 5 Songs by Streaming Won
Special Award Yoasobi Won
Japan Record Awards 2021 Special Achievement Award Won [167]
JASRAC Awards 2023 Silver Prize "Yoru ni Kakeru" Won [168]
MTV Video Music Awards Japan 2020 Song of the Year "Yoru ni Kakeru" Won [169]
2021 Artist of the Year Yoasobi Won [170]
2023 Best Animation Video "Idol" Won [171]
Song of the Year Won
Noma Publishing Culture Awards 2021 Noma Publishing Culture Awards Yoasobi Won [172]
Space Shower Music Awards 2021 Song of the Year "Yoru ni Kakeru" Won [173]
2022 Best Pop Artist Yoasobi Won [174]
Artist of the Year Won

See also

References
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