XM Gravity Indonesia

XM Gravity Indonesia is one of the subsidiary company of the WPP Group, the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries.[1][2] This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.[3]

XM Gravity Indonesia
FormerlyPT. Magnavite Group
TypeSubsidiary
IndustryAdvertising
Founded2008 (2008)
Key people
Kevin Mintaraga (CEO and co-founder)
ParentWPP Group (since 2012)

History

XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia.[4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company.[5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.

Currently, XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata,[6] HokaHokaBento, Nestlé.[7][8]

References
  1. "WPP Company profile" (PDF). wpp.com. 2014. Retrieved 12 July 2014.
  2. "WPP's Sorrell says Europe a sideshow ahead of U.S". Reuters. Retrieved 28 November 2011.
  3. "WPP's Asian Domination". Media Asia. Retrieved 4 December 2013.
  4. "XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core". xmgravity.com. 2014. Retrieved 12 July 2014.
  5. McEwan, Feona. "XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia". WPP Plc. Retrieved 4 December 2013.
  6. Staff Writer. "XM Gravity acquires first client in Indonesia". Retrieved 5 December 2013.
  7. "XM Gravity named AOR for HokaHokaBento and Nestle Indonesia". Retrieved 5 December 2013.
  8. "XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia". Retrieved 5 December 2013.
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