The Voter Participation Center

WVWV released its first two studies in March 2004, one in collaboration with pollsters Anna Greenberg and Stan Greenberg, the other with Celinda Lake.[20] These studies found that single women register to vote and vote at a markedly lower rate than married women and that marital status is a top determinant in whether one registers and/or votes.[20] They concluded that if unmarried women had voted at the same rates as married women in the 2000 election, the numbers would have been enough to have decidedly changed the outcome of the election in favor of Al Gore.[21]

In October 2004, actress Jennifer Aniston recorded a televised public service announcement for the group encouraging unmarried, separated, divorced and widowed women to register and to vote in the 2004 election.

In 2006 and 2010, WVWV partnered with the National Women's Law Center to create information sheets for women on voting topics relevant to them.[22][23]

According to the VPC, in 2008, the organization generated slightly fewer than one million voter registration applications in 35 states.[24]

In 2007, in preparation for the 2008 presidential election, the organization launched a public service campaign in November 2007, featuring actress Julia Louis-Dreyfus in a replica of the Oval Office.[25] The organization also produced the "Our First Time" campaign, which featured well-known women revealing the details of their first time voting.[26] In addition to the commercials, the organization sent out mailings enclosing voter registration forms to unregistered single women voters[15] and also carried out automated calls, informing them that they would receive such mailings.[27]

During the 2008 North Carolina Democratic Primary the group ran into legal trouble[28] when it was reported by National Public Radio and the Center for Investigative Reporting that automated calls had been made to African-American voters providing confusing information, which may have misled voters to believe that they were not registered to vote.[29] The robocalls did not identify the VPC as the caller.[30] Attorney General Roy Cooper ordered the calls to stop, and the organization was ordered to pay a $100,000 fine.[30][31]

In 2008, a number of VPC's vendor contracts were called into question after it was revealed that VPC had paid Integral Resources Inc. nearly $800,000 for phone services. Integral Resources Inc. was then run by the late Ron Rosenblith, who was married to former VPC-CVI President and Founder Page Gardner. VPC also paid several million dollars more on contracts with companies run by five additional then-members of the group's board of directors.[32]

In addition, WVWV research has also documented obstacles to voter registration and election reforms best suited to improve voter registration and turnout numbers. According to WVWV research, some of the greatest barriers to voter participation include unnecessary rules limiting early and absentee voting, voter identification requirements, and inconsistent state regulations concerning voter lists and registration guidelines.[33] In an effort to focus the attention of lawmakers and election reform groups on these obstacles, WVWV released a report titled, "Access to Democracy: Identifying Obstacles Hindering the Right to Vote".[34]

The VPC also focuses on educating policymakers and media on issues impacting what it calls the "New American Majority", including a series of reports produced in March 2010, in partnership with the Center for American Progress. The VPC and CAP papers focused on the impact of legislative issues including healthcare, childcare, paycheck fairness and training in non-traditional professions on the economic security of unmarried women.[9][35] Later that year, in October 2010, the organization released a joint study with Greenberg Quinlan Rosner Research focusing on voting trends, which found that unmarried women favor Democratic candidates by a 67 percent to 28 percent margin. In comparison, the same study found that married women lean Republican by 52 percent to 40 percent.[36] According to Page Gardner, the study's results suggest that there is not a traditional gender gap between men and women, but rather a gap between unmarried and married women.[36]

In 2012, the New American Majority constituted 115 million voters and 53.5% of the population.[37] [38] [39] Republican election officials and the Mitt Romney campaign criticized VPC for sending mail to names and addresses that might not be able to register.[40] But the Virginia State Board of Elections rejected a request from Romney's campaign to invalidate the VPC-generated voter registration applications.[41] Democratic Virginia state representative Alfonso H. Lopez defended VPC writing about this history of voter suppression in America and noting, "...focusing on these harmless errors to attack the efforts of the Voter Participation Center to bring more Americans into our democratic process does the organization an injustice."[42]

In 2014, VPC published a video featuring actresses Felicity Huffman and Rosario Dawson encouraging women to register and to vote.[43]

In 2016, the group mailed 7.4 million registration forms to voters in 13 states, including 950,000 in Georgia.[44]

In 2018, the group calculated that there are 142 million people in the New American Majority, comprising 62 percent of the U.S. voting-eligible population.[45]

The Voter Participation Center launched the largest voter campaign in its history in 2020, with a goal of registering 1 million voters.[46][47] Ahead of the 2020 election, the group said it was mailing 5.4 million registration forms, including 520,000 in Pennsylvania.[48] The group also conducted polling that found young people, people of color and unmarried women were likely to vote against Donald Trump, including a growing number of working class white women, many of whom voted for him in 2016.[49] The group has also argued that aggressive deadlines for registering to vote disenfranchises many voters.[50] Some election officials criticized the Center for its poor targeting of unregistered voters early in the 2020 election cycle on account of the already-registered or ineligible voters who received mailers. However, former VPC-CVI President and Founder, Page Gardner, noted that only a small percentage of mailers were mistargeted, and some election officials have noted that the Center's campaign is much better at targeting voters than other similar efforts.[51] Later in June 2020, the group again received criticism after sending pre-filled absentee ballot request forms to up to 80,000 North Carolinians. These absentee ballot request forms had sections already filled in, a practice banned in 2019 by the N.C. General Assembly. The N.C. State Board of Elections said that while CVI provided sample mailings to review, the "State Board staff did not catch the pre-filled forms at that time."[52][53] The Center announced that they would send out another 400,000 mailings that will include blank absentee ballot request forms, which are valid.[54]