William Rast

William Rast is an American clothing line. It was founded by Justin Timberlake and Trace Ayala in 2005 and is currently owned by Yehuda Shmidman.

William Rast
IndustryClothing
Founded2005 (2005)
FounderJustin Timberlake
Trace Ayala
HeadquartersLos Angeles, California, U.S.
ProductsClothing
OwnerYehuda Shmidman
Websitewilliamrast.com
A William Rast model walking down the catwalk at the 2009 New York Fashion Week

The name "William Rast" is a combination of Timberlake's grandfather's first name and Ayala's grandfather's last name.[1]

The brand has had partnerships with designers such as Johan and Marcella Lindeberg[2] as well as retailers such as Target.[3][4][5]

History

William Rast was founded by Justin Timberlake and Trace Ayala in 2005 as a denim line.[6][7]

William Rast sponsored the #98 Bryan Herta Autosport / Curb-Agajanian Performance Group IndyCar of Dan Wheldon which won the 2011 Indianapolis 500. Wheldon died in a crash in October 2011.[8]

In November 2021, as part of a bankruptcy, WHP Global, owned by Yehuda Shmidman, acquired the company.[9]

References
  1. Chan, Stephanie (November 18, 2016). "Justin Timberlake's Clothing Line William Rast Is Back". Billboard.
  2. Greenberg Kaplan, Julee (November 30, 2007). "New Friends: Timberlake, Lindebergs Link Up for William Rast". Women's Wear Daily.
  3. "Timberlake Fashion Line Partners With Target". Billboard. Associated Press. July 29, 2010.
  4. "Target to Offer Exclusive Limited-Edition Collection by William Rast" (Press release). Target Corporation. November 20, 2010.
  5. TSCHORN, ADAM (December 24, 2010). "Designer William Rast has collection for Target". The St. Augustine Record.
  6. Longo, Joseph (February 12, 2021). "REMEMBER WILLIAM RAST, JUSTIN TIMBERLAKE'S DISAPPOINTING DENIM LINE?". MEL Magazine.
  7. Saunders, Nicole (September 8, 2016). "Justin Timberlake Discusses Tennessee Roots in New William Rast Promo Video". Billboard.
  8. BRICKER, TIERNEY (October 16, 2011). "Dan Wheldon, Race Driver for Justin Timberlake's Clothing Line, Killed During Indy 300 Crash". E!.
  9. Young, Vicki M. (November 5, 2021). "WILLIAM RAST, JOE'S JEANS HEADED TO NEW OWNERS". Penske Media Corporation.
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