Wiesbaden Swing

Wiesbaden Swing is a script typeface, created by the German communication designer Rosemarie Kloos-Rau. Since the 1992 release by Linotype, several character sets have been published, including dingbats.

Wiesbaden Swing
CategoryScript typeface
Designer(s)Rosemarie Kloos-Rau
Commissioned byLinotype
Date released1992

History
Rosemarie Kloos-Rau in front of the handwritten original of the font in the New Town Hall, Wiesbaden, 2022

Rosemarie Kloos-Rau is a calligrapher and typographer and was awarded in 1983 with the Rudo Spemann award.[1] Until the 1990s, she worked as an illustrator[2] and published together with Michael Rau the book Script Types in 1993.[3] In 1992, she published the typeface Wiesbaden Swing for Linotype, named after Wiesbaden, the German regional capital of Hesse, where Kloos-Rau lives in the suburb of Biebrich.[4] In 1997, Alexei Chekulayev created a version with cyrillic characters, and in 1999 a bold font style was published. Also, Dingbats are available.[5][6]

In 2010, the graphical prototype of the typeface was incorporated into the Berlin Collection on Calligraphy in the archive of Academy of Arts, Berlin.[4][7] To mark the 30th anniversary, in January 2022 the exhibition "Wiesbaden Swing: A Typeface Dances Around the World" was shown at the New Town Hall in Wiesbaden.[8]

Style

Following the German DIN standard 16518, Wiesbaden Swing is considered a script typeface[9] or handwritten roman type.[10] The typeface is rounded,[11] but the characters are not connected.[12] The author states that the typeface allows for a "fresh and unconventional" handling of the typography.[13]

Usage
Products using Wiesbaden Swing

The typeface is used for headlines, slogans and mark designations, and as a celebration font,[14] for example on greeting cards. It is frequently used in the food sector,[15] examples are Maggi soup tureen, Lieken Weberli, Zentis jam, Alnatura tea und coffee, Duplo of Kinder Chocolate and Milka.[16][17] The typeface is advertised as one of the "famous Linotype fonts from the last decade".[18]

References
  1. Rudo-Spemann-Preis, pages of the city of Offenbach am Main. Accessed February 1, 2015.
  2. Examples: Mein kunterbuntes Pianobuch or Mein kunterbuntes Liederbuch, both written by Margret Birkenfeld.
  3. Michael Rau, Rosemarie Kloos-Rau (1993), Script Types, München: Bruckmann, ISBN 3-7654-2572-9
  4. Wiesbaden Swing. In: Wiesbadener Tagblatt, April 24, 2010, accessed February 1, 2015.
  5. Wiesbaden Swing Dingbats, linotype.com, accessed February 1, 2015.
  6. Linotype (2010), Typeface Catalog, p. 499, ISBN 978-3-9810319-7-3
  7. Rosemarie Kloos-Rau, Berliner Sammlung Kalligraphie, accessed February 1, 2015.
  8. Volker Milch: „Ich wollte eine Hommage an die Stadt“. Wiesbadener Kurier, January 5, 2022, p. 14. Online as Wiesbaden Swing: „Eine Schrift tanzt um die Welt“.
  9. Script Fonts, linotype.com, accessed February 1, 2015.
  10. Tonwert-Atlas digital (PDF; 4,7 MB), page 31.
  11. Fonts in Focus No. 9, page 11, accessed at issuu.com, February 1, 2015.
  12. Kate Clair, Cynthia Busic-Snyder: A Typographic Workbook: A Primer to History, Techniques, and Artistry. John Wiley & Sons, 2012. ISBN 978-1-11-839988-0. Page 174.
  13. Rosemarie Kloos-Rau, designers.linotype.com, accessed February 1, 2015.
  14. Celebration Fonts, linotype.com, accessed February 1, 2015.
  15. Tomate und Schrift vereint. In: Wiesbadener Tagblatt, December 9, 2010, accessed February 1, 2015.
  16. Verpackung/Bedruckung, accessed February 1, 2015.
  17. Type-Design and Examples, rau-design.de, accessed February 1, 2015.
  18. Famous Linotype fonts from the last decade, accessed February 1, 2015.
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