WSNE-FM

On January 26, 1966, the station signed on as WRLM, named for original owner Robert L. McCarthy. It played middle of the road music in monaural, as well as broadcasting local news and high-school sports for Taunton and the vicinity. During the 1970s, WRLM adopted an adult contemporary format and went with FM stereo in 1976.

In 1980, co-owners John McCarthy and Joseph Quill sold WRLM to the Outlet Company, the then owners of WJAR (now WHJJ) and WJAR-TV in Providence. While the AC format was maintained on "FM 93," the call sign was changed to WSNE.

Several high-profile Providence personalities joined the station's staff including Mike Sands, Paul Perry, Bob Hollands and Patty Costa. Studios were moved to Providence and the transmitter was moved to Rehoboth, Massachusetts, improving the station's signal in Rhode Island. By 1984, Ken Cole was added for evenings and the station was now known as "93.3 WSNE." By 1986, the last four hours of Ken Cole's show was called "Pillow Talk", featuring love songs and telephone dedications.

In 1986, Beck-Ross Communications, Inc purchased WSNE. Then-former WEAN (now WPRV) personality Joannie Edwardsen was brought in as the morning news anchor. Shortly after, former WPRO afternoon host David Jones was hired to take over mornings. With the addition of Chuck Hinman as news anchor by years end, Jones & Joan would become the new morning show. By 1989, Jones & Joan had gained a large following, finishing only second to WPRO's legendary Salty Brine.

On June 5, 1993, tragedy struck WSNE as longtime midday host Mike Sands was killed in an automobile accident while on his way to a station remote broadcast in Swansea, Massachusetts. The station paid tribute to Sands the following Monday with phone calls from listeners, former co-workers and personalities from other stations. Program Director Steve Peck and Jim Halfyard decided to split Sands' shift after his death, with Ken Cole on evenings and Amy Hawkins (later known as Amy Navarro) joining the station for overnights.[3]

Since 1993, the station had slowly been evolving from adult contemporary to hot adult contemporary. When SFX Broadcasting acquired WSNE in 1995, the station re-imaged itself as "93-3 SNE," adding hotter jingles and the slogan "Southern New England's Variety Station." By late 1996, a less intense jingle package from JAM Creative Productions was added and the station re-imaged once again, reverting to the previously used "93-3 WSNE" with the slogan "A Better Variety of the '70s, '80s and '90s."

After several mergers placing the station with Capstar and AMFM, Inc., WSNE came under Clear Channel Communications ownership in October 1999. Around this time, WSNE started leaning toward the AC format once again, with the syndicated Delilah call-in and dedications show being added at night. This effectively gave WSNE an AC format during the hours her show aired, with a lighter flavor of hot AC all other times. The station was assigned its current call sign WSNE-FM, adding the "FM" suffix to its call letters by the Federal Communications Commission on March 1, 2001.[4]

In November 2002, a series of changes began at WSNE. The station played all Christmas music between Thanksgiving and Christmas Day.[5] On December 26, 2002, the long-running Jones & Joan morning show came to an end after nearly 17 years, as station management parted ways with Jones. The station re-imaged itself as the new "Star 93-3", leaning back toward hot AC.[6] Within a month, Entercom Communications issued a cease and desist order on using the Star branding, as "Star 93.7" (now WEEI-FM) existed in the overlapping Boston radio market.[7]

From mid-January until April 2003, the station was simply known as "The New 93-3" before being renamed as "Coast 93-3". In August 2003, Brian Mulhern (also known as "The Pharmacist") joined the morning show.[8] However, Joannie, along with her husband Chuck Hinman, left the station in 2006. On November 16, 2006, Tad Lemire moved down the hall from country music station WCTK to become new morning show host, with Brian as co-host.[9]

In June 2008, the syndicated On-Air With Ryan Seacrest was added for afternoons and Delilah was replaced with the John Tesh Radio Show for evenings.[10] With this change, WSNE-FM began to sound overall like a hot AC station, since the AC music provided with Delilah was gone. On April 28, 2009, Clear Channel Communications eliminated 590 positions nationwide, which meant the dismissal of Program Director Chris Duggan and morning host Tad Lemire. On May 18, 2009, the station began airing the syndicated "Matty in the Morning", featuring Matt Siegel from sister station WXKS-FM in Boston.[11]

In May 2009, WSNE-FM adopted the hot AC programming of a newly formed Clear Channel Communications service called Premium Choice.[12] The service provides several music formats including the elements of scheduled music and the voicetracks of on-air talent from various Clear Channel stations across the country. Local Clear Channel stations may choose the programming elements they wish to use (if any).[13] WSNE-FM elected to use Premium Choice's music playlist around the clock, while only using the voicetracked talent on weekends and Monday through Friday from Midnight to 6 a.m. The same music and some of the talent heard on the station could also be heard on iHeartRadio's "Today's Mix," which is the national Hot AC programming of Premium Choice.

After Premium Choice programming was implemented, WSNE-FM's weekday lineup included "Matty in the Morning", Kristin Lessard, "On-Air with Ryan Seacrest" and the "John Tesh Radio Show". Lessard was the last remaining local DJ on the schedule. In August 2009, John Tesh was dropped and replaced with Cindy Spicer from Premium Choice. That shift is now hosted by Carter.

Logo as Coast 93.3 (2012-2021)

In June 2011, WSNE-FM dropped "Matty in the Morning" in favor of voicetracking from Toby Knapp, afternoon DJ at Clear Channel's WIHT in Washington, D.C.[14] (Currently, "Doug & Jenn" host mornings locally.) The slogan was changed to "The Best Variety of the '90s, 2K and Today." Although not mentioned in the new slogan, popular songs from the 1980s were still played on occasion, as hot AC programming from Premium Choice still included 1980s music.

In 2015, the station switched to an adult top 40 format, dropping most of their older golds and adding more rhythmic material. By April 2017, the station reversed this change, adding back songs from the 1990s and 2000s to its playlist.

On August 16, 2021, WSNE-FM rebranded as "Now 93.3", aligning itself with other iHeart Radio stations across the United States.[15]