WSIM

WSIM (93.7 FM) is a radio station broadcasting an adult hits format. Licensed to Lamar, South Carolina, United States, the station serves the Florence area. The station is currently owned by Community Broadcasters, LLC and features programming from Westwood One .[1][2] The programming was also simulcast on the now-defunct WDKD.

For the Chattanooga, Tennessee radio station formerly known as WSIM, see WJTT.
WSIM
Broadcast areaFlorence, South Carolina
Frequency93.7 MHz (HD Radio)
BrandingFrank 93.7
Programming
FormatAdult hits
SubchannelsHD2: Jamz 107.5 (Classic hip hop)
HD3: Star 97.1 (Hot adult contemporary)
AffiliationsWestwood One
Ownership
OwnerCommunity Broadcasters, LLC
WFRK
History
First air date
October 1992 (as WKHT)
Former call signs
WXMA (1990-1992)
WKHT (1992-2003)
Technical information
Facility ID55269
ClassA
ERP2,800 watts
HAAT147.9 meters (485 ft)
Transmitter coordinates
34°12′12.00″N 79°51′52.00″W
Translator(s)(see below)
Links
WebcastListen live
HD3: Listen live
WebsiteFrank 93.7
HD2: Jamz 107.5
HD3: Star 97.1

Translators

In addition to the main station, WSIM has been relayed by a translator to widen its broadcast area.[3][4] W246AW was "97.1 Frank FM", while W255BD has been a translator for WOLH.[5]

Broadcast translator for WSIM-HD2
Call signFrequencyCity of licenseERP (W)ClassFCC info
W298BI 107.5 FMFlorence, South Carolina160DFMQ
Broadcast translator for WSIM-HD3
Call signFrequencyCity of licenseERP (W)ClassFCC info
W246AW 97.1 FMFlorence, South Carolina250DFMQ

History

This station played oldies for several years with the slogan "Good Time Rock and Roll".[6]

More recently, it was adult contemporary. In September 2012, WSIM changed to hot adult contemporary.

On April 5, 2022, WSIM and its HD2 subchannel swapped its adult CHR "Star" and variety "Frank" formats.[7]

On May 27, 2022, W298BI launched a classic hip hop format branded as "Jamz 107.5"[8] on its HD-2 subchannel, with Star moving to HD-3.

References
  1. "WSIM Facility Record". United States Federal Communications Commission, audio division.
  2. "WSIM Station Information Profile". Arbitron.
  3. "W246AW Radio Station Information". Retrieved 2009-08-25.
  4. "W255BD Radio Station Information". Retrieved 2009-08-25.
  5. "WDXY". Jan 21, 2008. Archived from the original on February 14, 2008. Retrieved 24 March 2023.
  6. "WDKD-AM: Radio Station Not Found". www.radio-locator.com. Retrieved 2009-08-25.
  7. "Frank & Star Swap Spots In Florence". RadioInsight. Retrieved 2022-04-05.
  8. "Jamz 107.5 Debuts In Florence". RadioInsight. Retrieved 2022-05-27.


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