Viviana Zocco

Viviana Zocco is an Argentine businesswoman, born in Buenos Aires, Argentina. She is founder and CEO of Grupo VI-DA and VI-DATEC, companies dedicated to technological development applied to culture, education and entertainment, with offices in Argentina, Mexico and the United States. Some of the most well-known companies belonging to Group VI-DA are: TICMAS, BajaLibros, InterCultural Division, GrandesLibros, Leamos, the entertainment platform TKM, 2 among others. Zocco is considered one of the most successful women entrepreneurs in Latin America.[1] In 2016 she became Chapter Leader in Argentina of the international women's organization UPWARD Women [2]

Viviana Zocco
Photo of Viviana Zocco
Viviana Zocco
Born
Buenos Aires, Argentina
NationalityArgentine
Occupation(s)Entrepreneur, businesswoman
Spouse[
Websitewww.grupovi-da.com

Biography

Standard & Poor's

In 1992, Zocco co-founded, with Diana Mondino, Risk Analysis S.A., one of the first local rating agencies in Argentina that, owing to its success, was acquired in 1995 by Standard & Poor's, with Zocco taking on the role at S&P as Managing Director for Latin America Origination business, and Buenos Aires Office Head. The acquisition of Risk Analysis by Standard and Poor's was published and studied by Babson College and it can be found as a study case in Harvard Business Review.[3]

Grupo VI-DA

In 2005, Zocco founded TKM, a magazine aimed towards the teenage audience. Given TKM's success it evolved into an online community and became the most influential Hispanic-speaking media for millennials in Latin America and the United States.[4] TKM has presence in multiple platforms and is a trendsetter in its communication style, taking over the millennial audience first in Argentina and then in Brasil, Colombia, Mexico and the United States.[5]

That same year she founded 10Musica, currently known as Bajamusica.com, a digital music store based in Latin America, which consists of more than one million songs for download to any device.[6]

She founded BajaLibros,[7][8]

Achievements and awards

In 2016 Viviana Zocco won the Gold Stevie Award for Women in Business for Female Entrepreneur or Executive of the Year in Mexico, Central & South America.[9][10]

References
  1. Manzano, Alba Casas (2016-06-11). "Viviana Zocco: "El libro electrónico tiene todas las opciones para crecer"". EL PAÍS (in Spanish). El País. Retrieved 2016-06-21.
  2. "UPWARD Women: mujeres líderes se reunieron en Buenos Aires". Infobae (in Spanish). 2016-11-02. Retrieved 2016-11-02.
  3. "DIANA MONDINO AND VIVIANA ZOCCO AT S&P ARGENTINA". cb.hbsp.harvard.edu. Harvard Business Publishing. Retrieved 2016-06-21.
  4. "TKM News, un nuevo producto para informar a los millenials latinos". Prensario Internacional.
  5. "Grupo Vi-Da: foco en los millenials". www.prensariomusica.com. Prensario Música. Retrieved 2016-06-21.
  6. "La opción legal para bajar música". La Nación.
  7. "Lanzan librería digital en español para el mercado hispano". www.eleconomistaamerica.com. El Economista América. 12 April 2013. Retrieved 2016-06-21.
  8. "BajaLibros.com abrió su primer store en los EEUU - América". Infobae. Retrieved 2016-06-21.
  9. "2016 Stevie Award Winners". Stevie Awards for Women in Business.
  10. "Viviana Zocco, la Mujer Emprendedora del Año de Latinoamérica". Clarín.
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