Vijay Mahajan (academic)
Vijay Mahajan is the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.[1] He was born on April 5, 1948, in Jammu, India.[2] He is known for his work on marketing strategy, international marketing and innovation. He was the dean of the Indian School of Business from 2002 to 2004 and is a former editor-in-chief of the Journal of Marketing Research.
Vijay Mahajan | |
|---|---|
| Born | April 5th, 1948 Jammu, India |
| Nationality | American |
| Title | John P. Harbin Centennial Chair |
| Academic background | |
| Education | University of Texas at Austin Indian Institute of Technology Kanpur |
| Academic work | |
| Discipline | Marketing |
| Institutions | University of Texas at Austin |
| Website | https://www.mccombs.utexas.edu/Directory/Profiles/Mahajan-Vijay |
Books
- Mahajan, Vijay, and Kamini Banga. The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years. Pearson Education, 2005.
- Vijay Mahajan. 2009. Africa Rising. Wharton School Publishing.
- Vijay Mahajan. 2012. The Arab World Unbound: Tapping Into The Power of 350 Million Consumers. Wiley, Jossey, Bass.
- Vijay Mahajan and Yoram Wind, eds. 1986. Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Co.
Selected publications
- Chitturi, Ravindra, Rajagopal Raghunathan, and Vijay Mahajan. "Delight by design: The role of hedonic versus utilitarian benefits." Journal of Marketing 72, no. 3 (2008): 48-63.[3]
- Burnham, Thomas A., Judy K. Frels, and Vijay Mahajan. "Consumer switching costs: a typology, antecedents, and consequences." Journal of the Academy of marketing Science 31, no. 2 (2003): 109-126.
- Sarin, Shikhar, and Vijay Mahajan. "The effect of reward structures on the performance of cross-functional product development teams." Journal of marketing 65, no. 2 (2001): 35-53.
- Mahajan, Vijay, Eitan Muller, and Rajendra K. Srivastava. "Determination of adopter categories by using innovation diffusion models." Journal of Marketing Research (1990): 37-50.
- Mahajan, Vijay, Eitan Muller, and Frank M. Bass. "Diffusion of new products: Empirical generalizations and managerial uses." Marketing Science 14, no. 3_supplement (1995): G79-G88.
- Bettis, Richard A., and Vijay Mahajan. "Risk/return performance of diversified firms." Management Science 31, no. 7 (1985): 785-799.
References
- "Vijay Mahajan | Directory | McCombs School of Business".
- Mahajan, Vijay (2005). "The Incomplete Autobiography of an Immigrant Marketing Professor". Journal of Marketing. 69 (3): 169–173. doi:10.1509/jmkg.69.3.169.66366. ISSN 0022-2429. JSTOR 30162063. S2CID 141482349.
- Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay (2008). "Delight by Design: The Role of Hedonic versus Utilitarian Benefits". Journal of Marketing. 72 (3): 48–63. doi:10.1509/JMKG.72.3.048. S2CID 14945836.
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