Vida e Caffè

Vida e Caffè (/ˈvida e kafˈfɛ/) is a privately-owned coffee shop franchise and supplier of beverage products in South Africa.[1] The name vida e caffè mixes Portuguese for 'life' with Italian for 'and coffee'.

Baristas at a vida e caffè location.
vida e caffè
A vida e caffè at Cape Town International Airport.
OwnerVida e Caffè Holdings (Pty) Ltd
CountrySouth Africa
MarketsSouth Africa, Ghana, Mauritius, Zambia, Kenya
Websitewww.vidaecaffe.com

History

vida e caffè opened their first shop on Kloof Street, Cape Town, in October 2001. As of March 2020, including over 100 stores in the Western Cape Province, 100 in Gauteng, 20 in KwaZulu-Natal and 70 across the rest of South Africa. The brand also has 13 stores in Ghana, four in Mauritius and two in Zambia.

Locations

As of May 2020, they have 350 stores; 330 throughout South Africa and 20 on the rest of the African continent.[2] A number of the stores are micro-operations located within business office spaces to cater office workers.[3] The presence of the company, its market share, and relatively low franchise costs have been noted as a reason why the American multinational coffee company Starbucks has had limited success in expanding in South Africa.[4][5] The company has a partnership with the South African branch of Shell to sell coffee at its petrol stations across the country.[6]

References
  1. "vida e caffè apologises over Independent Media poster". www.iol.co.za. 2019-11-18. Retrieved 2021-03-20.
  2. Between 10and5 (2020-05-07). "vida e caffè Shortlists 10 Illustrators for New Sustainable Takeaway Coffee Cups Limited Edition Designs". Between 10 and 5. Retrieved 2021-03-20.
  3. "Vida e Caffè caters to demand for high street brands in corporate HQ". www.bizcommunity.com. Retrieved 2019-08-28.
  4. "Starbucks is struggling in South Africa - here's why". BusinessInsider. Retrieved 2019-08-28.
  5. "Battle of the brew: The South African Coffee War". The South African. 2019-03-26. Retrieved 2019-08-28.
  6. "Vida e Caffé and Shell open their 100th store in SA". Media Update. Retrieved 2019-08-28.
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