Underberg

Underberg is a digestif bitter produced at Rheinberg in Germany by Underberg AG. It is made from aromatic herbs from 43 countries that undergo inspections and are formulated based on a secret recipe of the Underberg family, whose members are personally responsible for the production of the drink. Underberg is one of the most widespread kräuterlikörs on the market. Underberg contains 1.3 percent herbal extract by weight and naturally occurring vitamin B1. The effects are known to subside digestive issues. The drink matures in Slovenian oak barrels for several months to enhance the taste.[1][2] Underberg is classified under "food and drinks: oils, herbs and spices" in the United States and can be sold without any sort of liquor license.[3][4]

This article is about a drink. For other uses, see Underberg (disambiguation).
Underberg
Glass of Underberg with typical portion-sized bottle
TypeBitters
ManufacturerUnderberg AG
Country of origin Germany
Introduced1846
Alcohol by volume 44%
ColourAmber
IngredientsDistilled aromatic herbs
Websiteunderberg.com

History

On June 17, 1846, Hubert Underberg founded the company H. Underberg-Albrecht in Rheinberg in Germany, starting the manufacture and sale of Underberg, a specialty made with aromatic herbs. In 1884, Hubert Underberg began to export his product to Brazil. In 1932, the grandson of the founder, Dr. Paul Underberg moved to Brazil and began to manufacture the "Underberg do Brasil". This product made in the country with Brazilian herbs has become, over the decades, an original Brazilian specialty and henceforth bears the name Brasilberg from the house "Underberg do Brasil".

Underberg had its recipe guarded by the Underberg family since the company was founded by Hubert Underberg-Albrecht in 1846.[5]

Production ceased in 1939 due to lack of raw materials and was restarted in December 1949. The drink is usually associated with its portion-sized 20 ml bottle, designed in 1949 by Emil Underberg, grandson of the founder.[6] All of its elements, including shape of the bottle, color, packaging and the Underberg name are trademarked and copyrighted.[7]

Notable fans of Underberg in the modern era include MF Doom, Amon Amarth, Chumlee and Thomas Lyons. Frozen pizza review icon Paul Theisen also promotes the bitters in his internet musings.

To promote the brand, the Underberg company rewards branded merchandise to its users after collecting a certain number of bottlecaps.

  • The 20 ml bottle, wrapped in paper
    The 20 ml bottle, wrapped in paper
  • A metal case containing 12 little bottles of Underberg – 2007 Edition (Theme: Greece)
    A metal case containing 12 little bottles of Underberg – 2007 Edition (Theme: Greece)
  • Big Brasilberg bottle, a variety of Underberg sold in Brazil
    Big Brasilberg bottle, a variety of Underberg sold in Brazil
  • Box with the mini bottles
    Box with the mini bottles

See also

References
  1. "Underberg - Herbal Digestif 20ml Bottle". TheDrinkShop.com. Retrieved 2015-10-27.
  2. "Secret is Safe". The Age. August 5, 1995. p. 169. Retrieved September 14, 2017 – via Newspapers.com. open access
  3. "Import duty & taxes for Underberg". Pitney Bowes. Retrieved 9 October 2016.
  4. Bartholomew, Andrea J. (16 March 2016). "Underberg Digestif Bitters – 'After a Good Meal'". The Framed Table. Archived from the original on September 14, 2017. Retrieved March 17, 2018.
  5. "Semper idem since 1846". Underberg.de. Archived from the original on 2012-03-24. Retrieved 2011-05-13.
  6. "The Portion of Well-Being". Underberg.de. Archived from the original on 2012-03-24. Retrieved 2011-05-13.
  7. "Underberg Tasting Notes". DRINKS ENTHUSIAST. 9 November 2013. Retrieved 2015-10-27.

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