Trymedia

Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante.[1]

Overview

Trymedia was founded in 1999 as Trymedia Systems, Inc. by cousins Alex Torrubia and Andres Torrubia. The company was launched in Spain, and after a round of fund-raising in New York, relocated to San Francisco.[2][3] Macrovision acquired Trymedia for US$34 million on July 26, 2005. With the acquisition, Macrovision launched a new games division, Trymedia Games Division, based around Trymedia employees.[4] Trymedia was not a profitable operation, losing $14.5 million on revenue of just over $9 million in 2007.[5] On February 22, 2008, RealNetworks announced it had acquired Trymedia from Macrovision for an undisclosed sum,[6] reported in a Macrovision conference call to be $4million.[7]

Trymedia operates an online network of digitally distributed computer games. The network is integrated into Microsoft's digital locker service,[8] and provides white label online retail services to affiliates such as Electronics Boutique and GameSpot.[9]

ActiveMARK

ActiveMARK is a technology suite of Trymedia for secure digital distribution. It provides DRM protection for software distributed digitally or by CDs/DVD, along with commerce, distribution, administration and marketing services.[10]

Trygames

Trygames, a division of Trymedia, was a retail website offering computer games from the Trymedia games network for download, trial and purchase. It was launched in 2001.[11] The Trygames website was closed and redirected to the GameHouse website in 2014.[12]

See also

References
  1. "Directions". Trymedia. Archived from the original on April 9, 2007. Retrieved May 4, 2007.
  2. Sanders, Adrienne (March 25, 2005). "Anti-piracy firm nets booty, sails on". San Francisco Business Times. Retrieved May 4, 2007.
  3. Fulton, Curtis Lee (May 6–10, 2002). "Media Companies 'Still Don't Get It, God Bless 'Em'". The Online Reporter. Retrieved May 4, 2007.
  4. Sanders, Adrienne (August 5, 2005). "Macrovision: Wooing Trymedia Systems on the sly at E3". San Francisco Business Times. Retrieved May 4, 2007.
  5. Richman, Dan (February 22, 2008). "Seattle's RealNetworks acquires most of games-maker Trymedia". Seattle Post-Intelligencer. Retrieved March 7, 2008.
  6. "RealNetworks to acquire Trymedia from Macrovision" (Press release). RealNetworks. February 22, 2008. Retrieved March 7, 2008.
  7. "RealNetworks buys Macrovision subsidiary". Puget Sound Business Journal. February 22, 2008. Retrieved March 7, 2008.
  8. "Macrovision Works With Microsoft to Deliver Over 1,000 Popular Games and Software Programs Online at Windows Marketplace" (Press release). Macrovision. December 20, 2006. Retrieved May 8, 2007.
  9. "Portal / Retail Partners". Trymedia. Archived from the original on March 17, 2007. Retrieved May 4, 2007.
  10. Carless, Simon. "Gamasutra - The Art & Business of Making Games". www.gamasutra.com. Retrieved March 11, 2021.
  11. "Trygames Site Review". Download Free Games. Retrieved May 4, 2007.
  12. Archived October 11, 2014, at the Wayback Machine


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