Trevor East

Trevor James East (born 22 October 1950)[1] was originally presenter of Tiswas; stooge to Chris Tarrant and Derby County obsessed.[2] He was subsequently ranked 27 in The Guardian's "Media 100" most influential people in the industry.[1]

Early life

He went to Bemrose Grammar School in Derby, a boys' grammar school.

Presenter

He began his television career as an ATV sports reporter, having been a disc jockey in Derby's clubs in the mid-1960s.

Series 2 of Tiswas began from late 1974, and spanned almost every Saturday in 1975, finishing in early 1976. The presenting team was doubled to four presenters, mostly culled from ATV's presentation department. Chris Tarrant and John Asher were joined by Peter Tomlinson and Trevor East.

Management

By October 1983, East was ITV's executive producer for Snooker. He failed, in negotiations with the WPBSA, to wrestle coverage of the World Snooker Championship from the BBC.[3]

By 1992, as head of ITV football broadcasting, East fought against Sky Sports initial foray into football coverage.[4] But he eventually became an integral part of the team that built Sky Sports' dominance of live top-flight football.[5] and was later director of sport at Setanta Sports).

Personal life

He is the father of the television presenter Jamie East.[6]

References
  1. The Guardian, Monday 9 July 2007, Media 100
  2. Tiswas Online Archived 2006-01-14 at the Wayback Machine
  3. The Times, Saturday, Oct 22, 1983, ITV aim to cover world event
  4. ITV's protest over Premier League deal is rejected;Football, The Times; May 22, 1992
  5. MediaGuardian, Monday 17 July 2006, Media 100
  6. John Plunkett. "Jamie East: I didn't sell half of Holy Moly to Endemol without TV in mind". The Guardian.


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