Tommee Tippee
Tommee Tippee is a feeding bottle and child care brand based in Newcastle-upon-Tyne, United Kingdom. Its parent company, Mayborn Group is owned by Chinese insurance company Ping An Insurance. As of 2015, it was the fifth largest child care company in the world and is known for its spill-proof cups.[1]
 | |
| Product type | Baby care |
|---|---|
| Owner | Ping An Insurance |
| Country | United Kingdom |
| Introduced | 1960 |
| Markets | Worldwide |
| Website | www |
The brand has 11 percent market share of the baby accessories in the United Kingdom, United States, France, South Africa, Australia, and New Zealand.[1] It competes with brands such as Pigeon, Medela, Philips Avent, and Munchkin.[1]
History
Founded in 1960s in the United States and was owned by Guinness Group.[1]
In 2006, it was acquired by British private equity firm 3i for £137 million.[1]
In 2016, its parent company, Mayborn Group, was acquired for $372 million by Chinese insurance company Ping An.[2]
In early 2021, Tommee Tippee caused controversy after it launched a breastfeeding campaign called “The Boob Life” which celebrated mothers and breastfeeding. Its campaign-related media on Facebook was banned as it featured visible nipples and went against the platform's rules.[3][4]
In July 2021, Tommee Tippee issued a public apology after causing controversy by implying in an article on its website that breastfeeding wasn't always the best mode of feeding, and that bottle feeding with formula milk could be better.[5]
See also
References
- Tighe, Chris (12 October 2015). "Tommee Tippee steps up US push as 3i considers sale". Financial Times.
- Burn-Callander, Rebecca (April 28, 2016). "Tommee Tippee maker Mayborn gets new Chinese parent as 3i sells up". The Telegraph – via www.telegraph.co.uk.
- Sharma, Sonia; Coles, Jonathan (2 Mar 2021). "Tommee Tippee breastfeeding ad campaign banned from Facebook sparking fury". The Mirror. Retrieved 25 Jan 2022.
- Lyons, Erin (Feb 22, 2021). "'Outdated attitudes': Tommee Tippee advert showing breastfeeding mums banned by Facebook". News.com.au. Retrieved 23 Jan 2022.
- Gill, Emma (16 July 2021). "Tommee Tippee apologises after mums outraged by claims breast isn't always best". Manchester Evening News. Retrieved 25 Jan 2022.