Tom Ford (brand)

Announced in November 2022,[21] The Estée Lauder Companies (ELC) finalized its purchase of the Tom Ford brand for $2.8 billion in April 2023.

Previously, Tom Ford licensed its name and branding to ELC for Tom Ford Beauty (TFB), offering cosmetics and fragrance,[22] and to Marcolin Group for eyewear[23] - both TFB and Tom Ford Perfums have been names used by Estée Lauder since 2006. Under ELC, mens and womens ready-to-wear is licensed to Zegna, who previously held the license for menswear.[24]

On April 28, 2023, designer Peter Hawkings succeeded Ford as creative director.[1] Hawking's first collection debuted on September 21 at Milan Fashion Week.

Black Orchid was the first fragrance sold under the Tom Ford Beauty banner.[25] During his incumbency as Creative Director of Yves Saint Laurent, Ford had developed a rare black orchid as the brand's new in-house flower.[26] Extract from the flower was used to produce a perfume, body cream and bath soap as part of YSL's Nu line.[27][28][29] Previous to launching Black Orchid, Ford had worked with Estée Lauder, signing a deal in April 2005 and releasing Youth Dew Amber Nude, the following fall, and Azure, in spring 2006.[30]

On 27 February 2006, having already started his brand, Black Orchid, the name for Ford's new fragrance with Estée Lauder Companies was made public.[31] Described as "a women's fragrance...full of surprises" by Women's Wear Daily, its launch was planned for the following November, to be "beyond the parameters of a usual fragrance launch."[32] Black Orchid by Tom Ford Beauty, as officially named, and manufactured by Esteé Lauder Companies, was finally released on 15 November.[33] On 24 July, Ford held one-on-one meetings with editors from elite fashion publications where he presented the fragrance, which was described as "the anchor of what will become the Ford flotilla of fragrance and cosmetics initiatives."[34]

Julia Restoin Roitfeld, daughter of then-Vogue Paris editor-in chief Carine Roitfeld, was chosen in July 2006 as brand ambassador for the fragrance previous to its release.[35][36] Ford had described the younger Roitfeld as "exactly what beauty is to me."[37] Later in the month it was announced that Black Orchid would be initially sold in a few upscale specialty stores and would increase to a maximum of fewer than 300 by the following spring.[38] for the same time a launch of 12 unisex scents to be sold by perfumery store-in-stores inside the upcoming retail stores was also planned.[30][39]

Black Orchid had a reported $20 million global advertising campaign, with 15 million scented impressions produced, with a planned $40 million revenue in its first year,[30] selling between $90[40][41] and $135 for a bottle of eau de parfum,[41][42] and $600 for the perfume.[43] Then president and CEO of Estée Lauder, William P. Lauder, described the perfume as "the cornerstone of Mr. Ford's vision to bring more luxury into the world of fragrance."[44] It was developed by having a grower create the darkest flower possible and then adding black truffle, lotus wood, bergamot and vanilla.[45] Even though a woman's perfume, Ford allegedly told Estée Lauder executives that he wished the perfume smelled like "a man's crotch."[46] Ford tracked down one of four existing black orchids through a Swiss orchid expert and a Santa Barbara grower.[47] While it has been reported that the specific orchid that was used was the recherché dark orchid,[48] Ford himself has stated that he holds the patent for the eponymous Tom Ford orchid, which was developed in Florida and he has described as "[m]aybe not completely black, but a deep, dark chocolate."[49]

Black Orchid was launched on 2 November 2006 at the Saks Fifth Avenue flagship store,[50] where Ford arrived to recommend strategies to the sales associates. Saks, as well as Neiman Marcus and Holt Renfrew stores, limited to a total of 50, started selling the fragrance on Sunday, 5 November.[40] The night of the 2 November, an after-launch party occurred at Top of the Rock, with celebrities such as Damon Dash, Margherita Missoni, Stavros Niarchos, Zac Posen, Julia Restoin-Roitfeld, Carine Roitfeld, Rachel Roy, Donatella Versace, Olivia Wilde and Rachel Zoe in attendance.[47][51][52] For the event, black curtains were installed at the venue and doused with the perfume.[48]

Upon release, Harper's Bazaar described it as possessing a "sensual and woody floral scent."[53][42] As part of Burberry's 150th anniversary, the store sold Black Orchid Eau de Parfum in limited-edition black crystal Lalique bottles for £345.[54] The black, fluted glass bottle and cap and engraved gold plate label were described as reminiscent of black bottles such as thouse used for Narcisse Noir by Parfums Caron, Soir by Perugia, Dans La Nuit by House of Worth.[55] The perfume bottle was photographed by Irving Penn,[47] while the December 2006 British Vogue issue contained a five-page gatefold depicting the fragrance.[56] For her part, Restoin Roitfeld was photographed "in an old-style Hollywood glamour shot, all red lipstick, dreamy hair and bedroom eyes."[48]

Inspired by Ford's private rose garden, Rose Prick, was made from wild roses such as Rose de Mai, Turkish and Bulgarian roses, as well as other elements such as chypre, Indonesian patchouli, and vanilla and Tonka bean.[57] The perfume trademark was filed for registration at the United States Patent and Trademark Office on 30 May 2019, and first used commercially when the fragrance was released on 29 February 2020.[58] Fabrizio Freda, Estée Lauder CEO, described it as "[combining] all rose floral with a little spicy tender."[59] The fragrance, which has hints of "the rare Bulgarian rose, rose de mai, Sichuan pepper, turmeric, patchouli and tonka,"[60] was released in February 2020,[61] at US$335[62] (AU $480,[60] £218,[63] €245,[57] CAN $405)[64] for the 50 mL eau de parfum,[60] while the 10 mL bottle sold for €64[65] and the 100 mL bottle for £325.[66] The perfume is stored "in a matte, opaque, pink [flacon] bottle [with] a matte black metal stamp," which has been described as "[having] the elegant, architectural look of a chessboard."[67] Rose Prick is also the name of a tie-in lip colour set, which was described by the South China Morning Post as "wears effortlessly from day into night,"[68] as well as an eponymous $132[69] (£98)[70] candle, described as having a "spicy floral scent."[69]

When released at Holt Renfrew in Canada, Rose Prick sold out in two days time.[64] The Daily Telegraph recommended it to individuals who usually do not have a preference towards florals,[71] and called it "a lingering evening fragrance."[66] While Women's Wear Daily called it one of 2020's top ten best fragrances.[62] On the other hand, The Globe and Mail critiqued that its name had "more of an impression than the juice...what remains is a faint patchouli incense."[64]

In 2007, the Private Blend collection of fragrances were introduced by Tom Ford Beauty that featured more experimental and niche-quality fragrances at a higher price point. Tom Ford has described Private Blend as his "own personal scent laboratory".[72] As of 2021, the Private Blend collection contains twenty three fragrances. The Eau de Parfum Spray, Lost Cherry, won the allure 2021 Best of Beauty Award.

At his Spring/Summer 2018 collection runway show, held in September 2017 as part of New York Fashion Week, Tom Ford garnered media attention for unveiling a new Private Blend fragrance titled "Fucking Fabulous".[73] Tom Ford faced reluctance from Estée Lauder Companies in naming the fragrance, with Ford himself saying that "First of all, they didn't even want to launch it" and that he had to insist on the name because "I knew it would be a hit with that name".[74]