The Iconic

The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer.[1] The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations.[2][3] with over 1500 brands and 165,000 items,[4][5] including Australian labels P.E Nation, Sass & Bide, Camilla and Marc, Country Road, Witchery and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more. THE ICONIC's Sydney based Fulfilment Centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.[6][7]

THE ICONIC
TypeSubsidiary
IndustryE-commerce, Fashion, Clothing, Shoes, Accessories, Sportswear
HeadquartersSydney, Australia
Key people
Jere Calmes (CEO)
Rostin Javadi (COO)
Adam Jacobs (Founder)
Finn Age Haensel (Founder)
Andreas Otto (Founder)
ProductsClothes, Shoes and Accessories
ParentGlobal Fashion Group
Websitetheiconic.com.au

History

THE ICONIC was launched in 2011 by three founders and is part of the Global Fashion Group.[8] The company has been led by CEO Erica Berchtold since May 2019.[9] In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG[10] with former Kinnevik Investment Director, Christoph Barchewitz.[11] THE ICONIC announced in October 2018 that Rebel Sport Managing Director, Erica Berchtold, would take over as CEO[12] in February 2019[13] with Jere Calmes succeeding her as CEO in July 2023[14].

Achievements & Milestones
  • Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's).[15]
  • Wins “Best Social Commerce” category at the 2013 ORIAs.[16]
  • Wins “Best Social Commerce” category at the 2013 ORIAs.[17]
  • Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs.[18]
  • In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post.[19]
  • In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney CBD.[20]
  • In 2016, THE ICONIC hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach.[21]
  • THE ICONIC trials 1-hour delivery in Sydney in May 2018.[22]
  • THE ICONIC launches THE ICONIC Kids in August 2018.[23]
  • Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.[24]

References
  1. "About The Iconic - Australian based Online Fashion Retailer". www.theiconic.com.au. Retrieved 6 June 2016.
  2. "The Iconic bulks up with childrenswear, rules out IPO". Financial Review. 13 August 2018. Retrieved 2 October 2018.
  3. "The Iconic launches online homewares offer". Inside Retail. 21 September 2021. Retrieved 23 May 2022.
  4. "THE ICONIC Expands: THE ICONIC Kids". Power Retail. Retrieved 7 June 2016.
  5. "This CEO wants to change your mind about online shopping". Australian Financial Review. 17 November 2021. Retrieved 23 May 2022.
  6. "Iconic wows fashionistas and investors"MACNAMARA, September 12, 2012/
  7. "The Iconic unveils Sydney fulfilment centre upgrade".
  8. Singh, Prachi (7 September 2018). "Global Fashion Group's Q2 net revenues rise by 21.1 percent". fashionunited.uk. Retrieved 14 January 2019.
  9. "The Iconic Names Erica Berchtold as New CEO". Inside Retail. 1 March 2019. Retrieved 8 July 2019.
  10. "The Iconic's Patrick Schmidt Takes On New Role". Power Retail. 24 January 2018. Retrieved 14 January 2019.
  11. Singh, Prachi (17 January 2018). "Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG". fashionunited.uk. Retrieved 14 January 2019.
  12. "The Iconic poaches Rebel Sport managing director Erica Berchtold". Australian Financial Review. 28 October 2018. Retrieved 14 January 2019.
  13. "The Iconic appoints a new female CEO - Ragtrader". www.ragtrader.com.au. Retrieved 14 January 2019.
  14. "The Iconic appoints Jere Calmes as new CEO". Australian Financial Review. 7 June 2023. Retrieved 19 October 2023.
  15. "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 18 July 2012. Retrieved 7 June 2016.
  16. "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
  17. "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
  18. "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 23 July 2014. Retrieved 7 June 2016.
  19. "The Iconic to start weekend delivery". The Sydney Morning Herald. 4 November 2014. Retrieved 7 June 2016.
  20. "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. March 2016. Retrieved 7 June 2016.
  21. "Bondi Beach to host runway spectacular". www.dailytelegraph.com.au. 28 November 2016. Retrieved 14 January 2019.
  22. "The Iconic trials one-hour delivery in Sydney". Inside Retail. 14 May 2018. Retrieved 14 January 2019.
  23. "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 14 January 2019.
  24. "BREAKING- All Star Bash Winners Revealed". Power Retail. 21 February 2020. Retrieved 24 March 2020.
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