The Cosmonaut

The main influences behind The Cosmonaut's conception and filmmaking approach are the works of some of the world's most renowned filmmakers. The project's dossier[1] mentions specifically the names of Wong Kar-wai (and his main cinematographer, Christopher Doyle), Andrei Tarkovsky, José Luis Guerín, and Robert Bresson, among others. There are many links especially to Andrei Tarkovsky's body of work either thematically (the main themes of the films of memory, lost love, and reality), or plot-related (the film's two main characters, Andrei and Stas Arsenievich, share Andrei Tarkovsky's name and patronymic, respectively). These ties are more evident through a look in the collaborators’ list: among others, the names of Eduard Artemyev, and Marina Tarkovskaya (Tarkovky's sister).

The fictional Program K, whose hummingbird icon is one of the main images used in the project's promotion, and which also gives its name to the virtual community of producers of the film, is based on the real Soviet projects that attempted to place a Soviet cosmonaut on the Moon.

In January 2009, the project underwent its most radical changes: the film went from being a short film released and produced in a traditional way, to a feature-length film funded through Crowdfunding and released for free under a Creative Commons Attribution-ShareAlike License.

Inspired by productions such as A Swarm of Angels and Artemis Eternal, The Cosmonaut is the first Spanish feature film that makes use of the crowdfunding financing method. There were two ways to get involved in The Cosmonaut’s production:[2]

• First, as a regular producer. From an initial contribution of 2 euros, a contributor may be listed as a “producer” in the film credits, receiving a welcome pack, and a ticket for the drawing of one of the cosmonauts’ suits that will be used in the film. Further investments could be used to buy merchandising items in the film's online store.
• Secondly, as a movie investor. From an initial investment of 100 euros, a contributor can own a percentage of the film's profits.

Being a cinematographic project whose spread is based mostly in the use of social networks, and synergy between audience and creators, the network material of the movie is centered mostly in the creation of a fan community. Producers, regardless of their monetary participation in the film, form part of Programme K, a social group in which they can relate between each other, follow the development of the film, and take advantage of special perks and draws for Programme K members.

The film, when finished, will be released on the Internet available for download and in HD. Also, besides the full movie on HD, all raw footage shot during the movie's filming will be uploaded too. As the film is licensed under a Creative Commons Attribution-ShareAlike License, the users will be able to download, lend, re-cut or use the film footage in any way they wish. This way, the audience not only will be allowed, but also encouraged by the producers themselves, to create new versions of the film and other derivative works.

Between December 2009 and June 2010, the Riot Cinema team worked in modernizing the previous business model. On 2 June 2010, the new model, called “The Plan”, was launched in a press conference by the people in charge of the company. It provides the project with some developments. These developments increase the project approach and infrastructure, keeping its previous features, but, in general, taking them a step further.

A totally new funding plan is introduced in the business model. While in the old model the film funding was through crowdfunding and private investment, in “The Plan”, a three-staged progressive plan is detailed, in which there is room for private financing, crowdfunding, sponsorization, and distribution presales. Even though the new three-staged model (in which the first stage would be the first year of the project) keeps crowdfunding and private investment as funding means, their role in the project varies: economically, crowdfunding carries less weight than in the first draft of the project. Nevertheless, its use is kept due to the weight such a completely developed infrastructure has in keeping and strengthening a fan community. Regarding private investment, it keeps the same operational system, but the owned profits per invested money ratio vary depending on the project stage. According to Riot Cinema data, of the €860,000 the project will cost, it is expected that 6.5% be financed through crowdfunding and/or merchandising, 21% by private investment, 32% through sponsorship, and 40.5% through presales distribution (approximate figures).

One of the examples of the application of the new sponsorship option was available in the party carried out during the 2010 Yuri's Night. Since Yuri Gagarin is a kind of mascot of the project, the people in charge of the film worked in collaboration with LEEM for months in order to join the world initiatives celebrated in Yuri's Night. It also happened to celebrate the achievement of 2000 producers of the film.

In the same way, the movie distribution model has also changed. The project has suffered more noticeable changes in its distribution channels and in the final completion of the project. Regarding distribution, the new plan's objective is the simultaneous premiere in all release windows. The philosophy behind this decision is to allow the user to choose the format he wants to watch the movie. Different particularities have been adopted for each release window, taking each mean into account, but making some changes in the traditional way of distribution. For instance, the release on the Internet will still be totally free and in HD, while the TV release will have an alternative ending for that channel. In the same way, the people in charge of the movie have designed a special presentation in cinemas to encourage people to go the theaters. This is called “The Cosmonaut Experience”, and it merges performance elements with recreational interaction with the audience, classic screening and a traveling tour, in order to provide the audience, according to the creators, with an added "experience". This tour of screenings will not replace the traditional screening in cinemas, but it will be done at the same time.

The Cosmonaut, regarding its current completion, is no longer a science fiction feature film. Following the steps of franchises such as The Matrix or Lost, The Cosmonaut will be a transmedia project with ramifications in different fields. It is planned to make a series of webisodes, mobile content, or even an ARG, among others. Each series of content will show its own perspective of a story included in the film. It won't be necessary to watch them in order to understand the given facts, but it will provide some data and information about The Cosmonaut world that will complement each other.

An update of the business model ("The Plan 2") was presented in October 2011, once shooting was finished.

The Cosmonaut is one of the most successful crowdfunding projects in history with about €300,000.

After having raised €120,000 during the first two years, the decision was taken to shoot with that money together with €120,000 more contributed by a Russian co-producer. One week before shooting, when all the tickets were purchased and all the reservations made, the co-producer had to withdraw. A desperate campaign was then launched requesting the community to help save the movie.

More than 600 people contributed a total of €131,000 in 3 days, beating all the world crowdfunding records in such a short period of time, and allowing the film to be shot. With such a huge success, the possibility of investing was kept during the entirety of shooting. A streaming window was created so the investors could watch the shooting they had made possible live.

Lánzanos, the Spanish crowdfunding platform that collaborated during the whole campaign, faced, together with The Cosmonaut's team, what they called "their most beautiful failure of design": the raising status bar exceeded 173%, going beyond the box it was embedded in. The same happened on the film website.

Most of the media attention towards the project was generated after a two-day music festival. The festival, named "CosmoNauts", was announced in The Cosmonaut blog on 9 June 2009.[9] It was organized as a mass event to promote the film; during two days (29 and 30 June), nine bands belonging to the indie scene of Madrid played in front of an audience that, according to the organization, reached 400 people between the two days, with the emerging filmmaker Nacho Vigalondo as the master of ceremonies. The concert, held in Madrid in the Sala Heineken,[10] wasn't able to fill the seating capacity of the concert hall, mainly due to schedule hardships (the concert was held in the middle of a working week, and at the end of the month), and the organization's inexperience. While it was a mild economic failure, the organizers of the concert ascribe the subsequent promotional success of the movie and the later peak of sales in the online store to the festival, and, therefore, consider it a success.[11]

The Cosmonaut team, in collaboration with Improba Spain (the collective of followers of Improv Everywhere in Spain), carried out a promotional flashmob on 29 January 2010, in Puerta del Sol, Madrid. The object of the event was to simulate a moon landing in downtown Madrid, and it had a remarkable attendance, even some of the passers-by joined the performance.